Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Macys Supply Chain Revamp Boosts Efficiency Sustainability

Macys Supply Chain Revamp Boosts Efficiency Sustainability

Macy's is reshaping its supply chain, focusing on inventory efficiency and sustainability to address the challenges posed by fast fashion and e-commerce. Through data-driven forecasting, an omnichannel strategy, and technology enablement, Macy's aims to improve operational efficiency, optimize the customer experience, and build a more environmentally friendly and responsible retail enterprise. The company is committed to streamlining processes and reducing waste while providing seamless shopping experiences across all channels. This transformation is crucial for Macy's to remain competitive and relevant in the evolving retail landscape.

01/20/2026 Logistics Industry Insights
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US Amazon Shoppers Gain Speed Savings With DHL Express

US Amazon Shoppers Gain Speed Savings With DHL Express

This article provides an in-depth analysis of using DHL Express for Amazon US hauls, covering key aspects such as price influencing factors, money-saving tips, delivery time analysis, precautions, and frequently asked questions. It aims to help readers effectively utilize DHL Express for a convenient and secure overseas shopping experience. The guide explores strategies to minimize shipping costs and optimize the entire process, ensuring a smooth and efficient delivery from Amazon US to your doorstep. Learn how to navigate customs and avoid potential delays.

01/26/2026 Logistics
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Finland Expands Luxury Goods Exports to China with Faster Shipping

Finland Expands Luxury Goods Exports to China with Faster Shipping

This article provides a detailed guide on direct shipping luxury goods from Finland to China. It covers the entire process, including selecting retailers, understanding tariffs, choosing shipping methods, completing customs declarations, paying taxes and duties, customs clearance, and receiving the goods. It also answers frequently asked questions. The aim is to offer Chinese consumers a convenient shopping guide, allowing them to easily enjoy Nordic style and luxury goods directly from Finland. This guide simplifies the process and helps navigate the complexities of international shipping.

01/26/2026 Logistics Encyclopedia
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Amazon Expands European Warehouses for Faster Deliveries

Amazon Expands European Warehouses for Faster Deliveries

To enhance its Prime Now service, Amazon plans to establish 1,300 small warehouses across Europe, aiming to fulfill its promise of “one-hour delivery.” This initiative seeks to solidify its leading position in the e-commerce market and maintain competitiveness in the rapid delivery sector. By expanding its infrastructure, Amazon intends to provide consumers with a more convenient and faster shopping experience, further driving customer satisfaction and loyalty. The strategic investment underscores Amazon's commitment to innovation and customer-centricity in the increasingly competitive online retail landscape.

01/26/2026 Logistics
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Airline Retailing Shifts to Personalized Travel Experiences

Airline Retailing Shifts to Personalized Travel Experiences

Airline retailing empowers airlines with pricing autonomy and builds a customer-centric shopping ecosystem. The NDC standard is crucial for realizing airline retailing, but achieving true customer-centricity requires replacing legacy systems and processes. This transformation will profoundly impact travelers, airlines, and the entire aviation industry, ushering in a more prosperous future for air travel. This shift prioritizes personalized offers and enhanced control for airlines while creating a seamless and satisfying experience for passengers. Ultimately, it aims to modernize the industry and unlock new revenue streams.

01/27/2026 Airlines
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Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia announced Matt Benham as the new Country Manager, succeeding Janet Menzies, who will become a Technical Advisor to the CEO of Amazon Stores globally. Benham brings extensive experience in the Australian market and will focus on expanding product selection, improving delivery speed, and maintaining competitive pricing. This leadership change signals Amazon's further commitment to its localization strategy, aiming to provide a better shopping experience for Australian consumers. The move emphasizes a deeper understanding and catering to the specific needs and preferences of the Australian market.

01/28/2026 Logistics Industry Insights
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Trucking Industry Struggles Amid Economic Slowdown

Trucking Industry Struggles Amid Economic Slowdown

Bloomberg analyst Klaskow believes a US recession is highly probable, and the freight market is in a downturn, facing the triple challenges of declining volumes, high inventories, and year-over-year pressure. Freight rates may bottom out and rebound, with capacity clearing being key. Large companies can diversify their operations, and the market is expected to improve in the second half of the year, but a rational view is needed. The year-end shopping season may return to normal, with inventory being a critical factor.

01/28/2026 Logistics Industry Insights
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Chinas Convenience Stores Adopt Digital Tools to Boost Sales

Chinas Convenience Stores Adopt Digital Tools to Boost Sales

This paper explores the digital transformation of the convenience store industry under the wave of instant retail. By analyzing policy drivers, consumer demands, and corporate practices, it reveals how convenience stores leverage online platforms to expand business, optimize operations, and ultimately reshape the new ecosystem of community commerce. Digital transformation not only improves the efficiency and profitability of convenience stores but also provides consumers with a more convenient shopping experience. The study highlights the key strategies and challenges faced by convenience stores in adapting to the evolving retail landscape.

09/28/2025 Logistics Industry Insights
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Sheins Australian Fast Fashion Sales Exceed 1 Billion

Sheins Australian Fast Fashion Sales Exceed 1 Billion

SHEIN's sales in the Australian market have surpassed AUD 1 billion, leading the fast fashion industry in growth rate. Its success is attributed to effective social media marketing, rapid product updates, and robust supply chain management. SHEIN collaborates with influencers, attracting consumers through unboxing videos and try-on hauls. With a product refresh rate far exceeding its competitors, SHEIN meets the demands of the Australian market, becoming a popular fashion shopping platform in the region. Its agile supply chain allows for quick adaptation to trends and efficient order fulfillment.

11/03/2025 Logistics Industry Insights
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