Google Ads Account Suspension Steps to Reinstatement

Google Ads Account Suspension Steps to Reinstatement

This article provides a detailed analysis of the four core steps and specific processes for appealing and unblocking Google Ads accounts. It offers practical strategies to avoid common pitfalls, aiming to help cross-border e-commerce sellers successfully regain their advertising rights. The article emphasizes the importance of thoroughly understanding Google's policies, comprehensively modifying the website, and writing a high-quality appeal letter. It also provides detailed operational guidelines and precautions to follow during the appeal process, increasing the chances of a successful account reinstatement.

01/07/2026 Logistics Encyclopedia
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Shopee Sellers Boost Sales Via Youtube in Southeast Asia

Shopee Sellers Boost Sales Via Youtube in Southeast Asia

This article reveals how Shopee sellers can effectively leverage YouTube for traffic generation. It explores strategies such as creating a brand-specific store, publishing high-quality videos, utilizing user reviews, and implementing targeted advertising to build a dedicated traffic pool. Furthermore, it emphasizes the importance of integrating YouTube marketing with other channels like Instagram and Facebook to drive sales growth and build a successful e-commerce empire in Southeast Asia. The combination of these tactics can lead to significant increases in visibility and conversions for Shopee sellers.

01/06/2026 Logistics Industry Insights
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Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

Marketers Embrace Youtubes Sequenced Video Ads for Brand Storytelling

YouTube Sequenced Ads enhance brand storytelling and advertising effectiveness through a series of videos shown in a specific order. This paper introduces the strategy, mechanism, and setup of sequenced ads, emphasizing data-driven optimization. It explores how to create a compelling narrative across multiple ad units, guiding viewers through a brand's message step-by-step. By leveraging audience insights and performance metrics, advertisers can refine their sequences and maximize the impact of their YouTube campaigns. Ultimately, sequenced ads offer a powerful tool for engaging viewers and driving desired outcomes.

01/04/2026 Logistics Industry Insights
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South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea plans to revise the Electronic Commerce Act, requiring cross-border e-commerce platforms like Temu and AliExpress to appoint domestic agents in Korea to address consumer rights issues. The new regulations also cover consumer information protection and advertising standards, aiming to create a safer and more reliable cross-border e-commerce environment for Korean consumers. This may encourage cross-border e-commerce platforms to adopt a more localized approach in their operations within South Korea, enhancing consumer protection and ensuring compliance with local laws.

11/03/2025 Logistics
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Facebook Strategies Boost Ecommerce Website Traffic

Facebook Strategies Boost Ecommerce Website Traffic

This article explores how to leverage Facebook to drive traffic to independent foreign trade websites. It analyzes both paid advertising and organic marketing strategies, emphasizing the importance of content quality and a long-term approach. By focusing on precise targeting, high-quality content, and consistent engagement, it helps foreign trade businesses build a brand presence on Facebook, attract potential customers, and ultimately achieve sales conversions. The key is to understand the platform's algorithm and tailor content to resonate with the target audience for optimal results.

01/04/2026 Logistics Encyclopedia
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Tiktok Spark Ads Combat Creative Fatigue Boost Virality

Tiktok Spark Ads Combat Creative Fatigue Boost Virality

TikTok Spark Ads are a native advertising format that allows advertisers to leverage existing organic videos for ad campaigns. By collaborating with Key Opinion Leaders (KOLs), brands can effectively utilize high-quality content to precisely reach their target audience and enhance brand trust. This article provides a detailed introduction to the concept, advantages, and creation process of Spark Ads, helping brands easily master the key to success on TikTok. It explores how to leverage user-generated content and influencer partnerships for optimal campaign performance.

01/04/2026 Logistics Industry Insights
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Ebay Faces GMV and Buyer Decline Amid Market Challenges

Ebay Faces GMV and Buyer Decline Amid Market Challenges

eBay's Q1 GMV decreased by 20% year-over-year, with a decline in active buyers. Faced with declining revenue, eBay is focusing on high-priced items and reducing promotional spending. The company aims to reshape its growth engine through platform optimization, focusing on high-value goods, and developing its advertising business. Whether eBay can successfully transform and return to a growth trajectory remains to be seen and warrants continued attention. The company is hoping these changes will help combat the challenges it is currently facing.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon Sellers Report Ad Glitches During Black Friday Sales

Amazon's advertising system experienced frequent bugs during Black Friday, leading sellers to question whether the platform was unfairly profiting. This article analyzes the incident, explores the potential causes behind the bugs, and provides coping strategies for sellers. It emphasizes the importance of a symbiotic relationship between the platform and sellers, highlighting the need for sellers to enhance their own capabilities to meet the challenges. Ultimately, a healthy ecosystem benefits both Amazon and its sellers, fostering long-term growth and stability within the cross-border e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Expands Streaming TV Ads for Targeted Growth

Amazon Streaming TV (STV) ads leverage streaming platforms and Amazon data for precise targeting, enhancing brand awareness and conversion rates. Compared to traditional TV ads, STV advertising is more cost-effective, effectively reaching new customers and capturing a larger share of mid-to-long-term purchases. This article provides an in-depth analysis of STV advertising's operation, advantages, and suitability, helping you assess whether it's a good fit for your business growth. It highlights the targeted reach and data-driven approach that sets STV apart.

12/29/2025 Logistics Industry Insights
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Amazon Seller Surges 300 in Niche Category Sales

Amazon Seller Surges 300 in Niche Category Sales

This paper analyzes a case study of doubling sales for low-priced, non-standard products on Amazon. It reveals strategies for significant ranking improvement in niche categories through refined advertising operations. Key tactics include keyword expansion and ASIN targeting for Sponsored Products (SP) ads, synchronized deployment of Sponsored Brands (SB) and Sponsored Display (SD) ads, and the creation of a traffic loop based on RES-PER analysis. The study emphasizes the importance of continuous optimization and data-driven decision-making in non-standard product operations on Amazon.

12/29/2025 Logistics Industry Insights
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