Amazons Program Helps Sellers Resolve Policy Violations

Amazons Program Helps Sellers Resolve Policy Violations

Amazon introduces the Account Health Assurance (AHA) program to help sellers with high Account Health Ratings address potential policy violations and avoid account deactivation. Sellers must respond to Amazon's contact within 72 hours and actively cooperate, while maintaining an Account Health Rating above 250. This program isn't a 'get-out-of-jail-free card'; compliant operation remains crucial. It provides an extra layer of support for sellers demonstrating good standing and actively working to maintain a healthy account.

01/16/2026 Logistics Industry Insights
Read More
Amazon Program Protects Sellers from Account Suspensions

Amazon Program Protects Sellers from Account Suspensions

Amazon has launched the Account Health Assurance (AHA) program to help sellers with good account health avoid account deactivation due to minor issues. By joining the AHA program, sellers who cooperate with Amazon to resolve issues within 72 hours can prevent account suspension. The program has already been implemented in the US and Canadian marketplaces and will be expanded to more marketplaces in the future. Sellers need to meet certain criteria, including an Account Health Rating, emergency contact information, and eligibility for priority shipping, to join the program.

01/05/2026 Logistics Industry Insights
Read More
Amazon Launches Account Health Assurance for Sellers

Amazon Launches Account Health Assurance for Sellers

Amazon introduces the 'Account Health Assurance' program, offering eligible US and Canadian professional sellers a 72-hour window to resolve issues, reducing the risk of account suspension. Sellers need to maintain a good Account Health Rating and set up emergency contact information. This program is not a 'get-out-of-jail-free card'; compliant operation remains crucial. It aims to provide a safety net for sellers demonstrating good account health, allowing them time to rectify problems before facing account deactivation, ultimately fostering a more stable and reliable marketplace.

01/04/2026 Logistics Industry Insights
Read More
Amazon Launches 72hour Seller Safety Net Program

Amazon Launches 72hour Seller Safety Net Program

Amazon introduces the "Account Health Assurance" program, offering eligible sellers a 72-hour "golden window" to proactively address issues and prevent account deactivation by working with Amazon. Sellers must meet criteria such as account health rating, maintain communication, and actively cooperate. This program doesn't guarantee absolute protection; compliant business practices remain crucial for maintaining a healthy Amazon account. It's designed to provide a safety net and encourage proactive problem-solving rather than a complete shield against policy violations.

12/30/2025 Logistics Industry Insights
Read More
Amazon Expands Seller Safety Net with Account Health Assurance

Amazon Expands Seller Safety Net with Account Health Assurance

Amazon introduces the Account Health Assurance program, providing protection for sellers with high Account Health Ratings, preventing account deactivation due to minor issues. Sellers must actively cooperate in resolving problems, otherwise suspension remains possible. Improving the account rating requires attention to product descriptions, images, logistics, and negative review management. This initiative supports high-quality sellers and promotes the healthy development of cross-border e-commerce on Amazon. It aims to provide a safety net and encourage best practices for maintaining a healthy selling account.

01/06/2026 Logistics Industry Insights
Read More
Amazon Tightens Seller Compliance Rules Ahead of Q4 Sales

Amazon Tightens Seller Compliance Rules Ahead of Q4 Sales

Amazon is tightening its grip on non-compliant behavior. The new Account Health Rating (AHR) acts as a 'sword,' retrospectively examining six months of violations, potentially leading to suspension. Sellers must prioritize their 'health score,' operate in compliance, proactively self-inspect and rectify issues, and actively appeal when necessary. This is crucial for navigating the peak season safely and avoiding losses. Maintaining good account health is paramount for continued selling privileges on the platform.

01/16/2026 Logistics Industry Insights
Read More
Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazon introduced the "Account Health Assurance Program," promising high Account Health Rating sellers who cooperate in resolving issues will be exempt from account suspension. However, strict conditions and the final interpretation rights held by Amazon make small and medium-sized sellers hesitant about this program. Compliance operation and improving their own strength are the fundamental guarantees for sellers' long-term development on Amazon. The program's benefits are limited, and sellers should focus on building sustainable businesses.

12/30/2025 Logistics Industry Insights
Read More
Amazon Launches Account Health Assurance for Sellers

Amazon Launches Account Health Assurance for Sellers

Amazon has launched the Account Health Assurance (AHA) program, offering high-rated sellers a chance to have their suspended accounts reinstated. This initiative provides dedicated support, proactive communication, and a 72-hour rescue mechanism to help sellers resolve policy issues and avoid immediate account suspension. To maintain eligibility, sellers must maintain a good Account Health Rating, respond promptly, and provide valid contact information. However, compliant operations remain crucial, as AHA is not a 'get-out-of-jail-free' card. It's a support system for those who strive to adhere to Amazon's policies.

01/06/2026 Logistics Industry Insights
Read More
Amazons Account Health Assurance Sparks Seller Debate

Amazons Account Health Assurance Sparks Seller Debate

Amazon launched the "Account Health Assurance" program, promising account protection from suspension upon enrollment. However, seller opinions are mixed, citing high entry barriers and Amazon retaining the final interpretation. While the program can reduce the risk of account suspension, sellers still need to continuously optimize their operations and proactively respond to platform policy changes. It's not a guaranteed 'get out of jail free' card, but rather a tool requiring ongoing effort.

01/16/2026 Logistics Industry Insights
Read More
Amazon Cracks Down on Account Fraud Introduces Seller Health Ratings

Amazon Cracks Down on Account Fraud Introduces Seller Health Ratings

This article delves into Amazon's latest risk control measures, focusing on the impact of payment accounts in multi-account association suspensions and the challenges posed by the new Account Health Rating regulations. By analyzing seller cases and service provider perspectives, it provides sellers with coping strategies, emphasizing the importance of compliant operations. The aim is to help sellers reduce operational risks as the peak season approaches by understanding the nuances of account association and health metrics, ultimately promoting sustainable growth on the Amazon platform.

01/06/2026 Logistics Industry Insights
Read More