7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Google Adsense Revocations Key Steps for Affected Creators

Google Adsense Revocations Key Steps for Affected Creators

Recently, some creators received AdSense payment account cancellation emails, which is not a widespread violation. This is due to Google AdSense policy adjustments aimed at optimizing account management. Creators should verify their accounts, update payment information, and stay informed about the latest policies to ensure their earnings are not affected. AdSense remains an important monetization channel for content creators. The changes are intended to streamline the process and improve overall account security and compliance. Staying proactive and informed is key to navigating these adjustments successfully.

01/22/2026 Logistics
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Facebook Ad Accounts Boost Crossborder Marketing Efforts

Facebook Ad Accounts Boost Crossborder Marketing Efforts

The 'Unlimited Facebook Ad Account' breaks category, region, and spending limits, offering greater flexibility for cross-border marketing. It boasts high stability, quick setup, and strong budget control. However, it's crucial to adhere to Facebook policies and choose a reliable agency. Properly leveraging this type of account can help businesses succeed in international markets. This account type allows for advertising a wider range of products and services, targeting global audiences without the usual restrictions, making it a powerful tool for expanding reach and driving growth.

01/27/2026 Logistics Industry Insights
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IATA Opposes Lockdowns Backs Chiles Aviation Revival

IATA Opposes Lockdowns Backs Chiles Aviation Revival

The International Air Transport Association (IATA) opposes the proposed comprehensive lockdown by the Chilean Medical Association (Colmed), arguing it hinders aviation recovery. IATA emphasizes the need for precise prevention and control measures based on scientific data and safe operations to gradually restore air transport. The aviation industry is crucial to Chile's economic and social well-being and urgently needs recovery. IATA calls on the government and society to work together to create favorable conditions for the recovery of the aviation industry.

01/19/2026 Logistics Industry Insights
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Amazon Halts Brand Registry for Thousands of Chinese Sellers

Amazon Halts Brand Registry for Thousands of Chinese Sellers

Over 8,000 Chinese brands have had their Amazon Brand Registry permissions revoked, with only one appeal opportunity. Reasons may include trademark issues, inconsistent information, or brand abuse. Sellers need to prepare sufficient materials to prove the relationship between the brand owner and the account owner, check account health, and use the complaint function cautiously. Experts recommend registering formal trademarks, standardizing brand authorization, operating in compliance, and paying attention to policy changes. This situation highlights the importance of maintaining a strong brand presence and adhering to Amazon's guidelines to avoid account suspension.

12/31/2025 Logistics
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Cargo Sector Rebounds Amid Persistent Challenges

Cargo Sector Rebounds Amid Persistent Challenges

This article analyzes the current signs of recovery in the freight economy, including rising demand for transport capacity and stabilizing freight rates. However, it also points out that the global economic situation is complex and volatile, making the recovery path challenging. Freight companies should actively address these challenges, and governments should introduce supportive policies to jointly promote a comprehensive recovery of the freight economy. The article emphasizes the need for collaboration and proactive measures to navigate the uncertainties and foster sustainable growth in the freight sector.

01/20/2026 Logistics Industry Insights
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US Retail Sales Rise in January Defying Economic Concerns

US Retail Sales Rise in January Defying Economic Concerns

Data from the U.S. Department of Commerce and the National Retail Federation indicate a rise in retail sales in January, signaling a slow economic recovery. Experts believe improved job market conditions have boosted consumer confidence, but key indicators like housing and employment require close attention. Retailers are cautiously managing inventory. The economic recovery still faces challenges, necessitating a focus on segmented areas, online-offline integration, and technological innovation. Further observation of these factors is crucial for understanding the sustainability and strength of the ongoing recovery.

01/27/2026 Logistics Industry Insights
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Amazon Mandates Twostep Verification for Seller Accounts

Amazon Mandates Twostep Verification for Seller Accounts

Amazon Europe enforces two-step verification login for Seller Central starting December 1st to enhance account security. Sellers can verify their identity via SMS or authenticator app. Unregistered users will be prompted to complete registration upon their next login. This measure effectively reduces the risk of account hijacking and protects seller interests.

01/04/2026 Logistics
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South Africa Eyes Sustainable Growth Amid 2026 Economic Challenges

South Africa Eyes Sustainable Growth Amid 2026 Economic Challenges

South Africa's economy shows signs of recovery in 2026, driven by manufacturing rebound, rising commodity prices, and controlled inflation. Enhanced cooperation within the 'Global South' diversifies risks, but structural challenges persist, including government debt and state-owned enterprise reform. Sustained recovery hinges on deepening reforms, transforming positive momentum into durable development.

01/26/2026 Exchange Rate Query
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