Acfuns Bulletscreen Tech Gains Popularity Among Chinese Youth
AcFun, China's first Danmaku video website, resonates with the younger generation through its unique Danmaku interaction and community culture. This article reviews AcFun's development history, from its establishment to multiple changes in ownership, culminating in its acquisition by Kuaishou. It showcases the platform's exploration and reshaping of its brand value amidst transformations. AcFun consistently adheres to its brand positioning of youthfulness, innovation, and interactivity, striving to create a vibrant and creative community.