Amazon Advertisers Focus on CPC Metrics for Optimization

Amazon Advertisers Focus on CPC Metrics for Optimization

This article delves into four key aspects of Amazon CPC advertising: distinguishing between effective and ineffective impressions, evaluating ACOS reasonably, adopting a holistic TACOS perspective, and implementing flexible bidding strategies. It emphasizes the importance of data analysis to avoid blind advertising and help sellers maximize advertising effectiveness. By understanding these concepts, sellers can make informed decisions and optimize their campaigns for better performance and profitability.

USPS Seeks Bidders to Expand Lastmile Delivery Network

USPS Seeks Bidders to Expand Lastmile Delivery Network

USPS is opening its last-mile delivery network, allowing shippers to bid for access. This initiative aims to reduce costs, accelerate delivery times, and increase revenue. By leveraging existing infrastructure and enabling competitive bidding, USPS hopes to improve efficiency and provide more flexible options for shippers needing last-mile solutions. The program could potentially transform the landscape of last-mile delivery by introducing greater competition and innovation.

Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

With the ongoing reforms of state-owned enterprises, China's air cargo industry is facing the paradox of market optimism alongside overall losses. To break this situation, the application of internet thinking for tactical innovation is essential. By establishing a bidding platform for air cargo, building an IoT infrastructure, and improving the integrity system, the industry can achieve optimal resource allocation and enhance customer experience, facilitating sustainable development in air cargo.

07/21/2025 Logistics
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Ensuring Integrity and Quality in Beijings New Airport Project Amid Rising Infrastructure Demands

Ensuring Integrity and Quality in Beijings New Airport Project Amid Rising Infrastructure Demands

The new airport construction project in Daxing District, Beijing, has a total investment of 80 billion yuan. To ensure quality and integrity, the local procuratorate has collaborated with the construction command to implement preventive measures against occupational crimes. This includes strict bidding procedures and regular legal education to enhance project transparency and prevent occupational crimes. Future cooperation will further promote legal knowledge learning to ensure a clean construction process.

07/28/2025 Logistics
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