Beijing Summit Explores Ais Impact on Digital Marketing

Beijing Summit Explores Ais Impact on Digital Marketing

The Fmarketing Digital Marketing Summit & Awards Ceremony will be held in Beijing on December 23rd, focusing on the theme of "AI*Intelligence Transformation: Reshaping Marketing". The summit will bring together industry leaders to share AI applications in areas such as ad delivery and content creation, and explore intelligent marketing solutions. It aims to help companies seize opportunities in the AI era and navigate the evolving marketing landscape with data-driven insights and innovative strategies.

12/11/2025 Logistics Industry Insights
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Ecommerce Success Requires More Than Just Amazon Ads

Ecommerce Success Requires More Than Just Amazon Ads

Amazon sellers often struggle with advertising, focusing solely on ad data without addressing underlying issues. To overcome this, sellers must move beyond data obsession and adopt a holistic operations perspective. This involves considering factors like product selection, listing optimization, competitive analysis, and pricing strategies. By comprehensively evaluating these elements, sellers can effectively improve advertising performance and drive revenue growth. A broader understanding beyond just advertising metrics is crucial for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Digital Marketers Optimize Clickthrough Rates for Better Engagement

Digital Marketers Optimize Clickthrough Rates for Better Engagement

This article delves into the importance of Click-Through Rate (CTR) in internet marketing, explaining its calculation and influencing factors. It provides practical strategies for improving CTR, such as optimizing ad creatives, precisely targeting audiences, and selecting appropriate channels. Furthermore, it explores the application value of CTR in areas like Search Engine Optimization (SEO) and e-commerce. The aim is to help readers better understand and utilize this key metric to enhance marketing effectiveness.

01/23/2026 Logistics Encyclopedia
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Guide to Yandex Native Advertising in Russia

Guide to Yandex Native Advertising in Russia

This article details the advantages and account opening process of Yandex native advertising, emphasizing the importance of information authenticity, clear targeting, and adherence to platform policies. It also recommends finding professional agencies through the Dashu Cross-border platform for more efficient Yandex ad placement services, helping businesses successfully expand into the Russian market. Leveraging a specialized agency can optimize campaigns and navigate the complexities of the Yandex advertising ecosystem for better ROI and market penetration.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Frequent changes in Amazon's rules have led to a situation where sellers experience increased traffic but decreased sales. Sellers need to adopt strategies such as refined ad management, price adjustments, and cost control to cope with this challenge. They should also seize the traffic opportunities presented by the new detail page feature, 'Add an Accessory'. Embracing change and focusing on meticulous operations are crucial for sellers to survive and thrive on Amazon.

01/27/2026 Logistics Industry Insights
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Pakistans Mobile Gaming Boom Slots Leverage Local CPI Networks

Pakistans Mobile Gaming Boom Slots Leverage Local CPI Networks

This article delves into the Pakistani mobile gaming market, exploring how Slots games can achieve efficient user acquisition through local ad network CPI traffic partnerships. It emphasizes user behavior insights, precise targeting, localized content creation and optimization, providing game developers with practical market promotion strategies. The analysis focuses on leveraging CPI campaigns within Pakistan's unique mobile ecosystem to maximize ROI and reach a relevant audience for Slots games, highlighting key considerations for successful implementation.

01/27/2026 Logistics Industry Insights
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Amazon Sellers Guide to Cutting US Marketplace Fees

Amazon Sellers Guide to Cutting US Marketplace Fees

This article provides a detailed analysis of Amazon US platform fees, including monthly subscription fees, sales commissions, FBA fees, and advertising costs. It offers optimization strategies such as refined inventory management, optimized ad campaigns, and improved product quality. The goal is to help sellers reduce costs, increase efficiency, and achieve success on Amazon US. By understanding and managing these fees effectively, sellers can improve their profitability and competitiveness within the Amazon marketplace.

01/28/2026 Logistics Encyclopedia
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Google Dynamics Key to Crossborder Ecommerce Growth

Google Dynamics Key to Crossborder Ecommerce Growth

Staying informed about Google industry news is crucial for cross-border e-commerce businesses. Understanding Google's algorithm and policy updates allows for effective ad optimization, improved search visibility, and mitigation of policy risks. Ultimately, this knowledge enhances traffic acquisition and conversion efficiency, contributing to the success of cross-border e-commerce in overseas markets. Keeping abreast of these changes is essential for maximizing ROI and maintaining a competitive edge in the global marketplace.

01/29/2026 Logistics Industry Insights
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NLB Komercijalna Banka Adopts SWIFT for Seamless Transfers

NLB Komercijalna Banka Adopts SWIFT for Seamless Transfers

This article provides a detailed overview of the SWIFT/BIC code KOBBRSBGXXX for NLB Komercijalna Banka AD Beograd in Serbia, explaining its significance and applicable scenarios for international money transfers. It also offers practical tips to avoid errors during remittance, helping readers to conduct international transfers safely and efficiently. Understanding the correct SWIFT code is crucial for ensuring that funds are routed correctly to the intended recipient bank in Serbia, minimizing delays and potential complications during the transfer process.

09/03/2025 International Settlement
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Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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