Amazon Sellers Boost Sales with Advanced Keyword Strategies

Amazon Sellers Boost Sales with Advanced Keyword Strategies

This article delves into Amazon advertising keyword strategies, covering precision targeting with core keywords, the long-term benefits of diversified keywords, the nuances between singular and plural forms, and data-driven continuous optimization. It aims to help sellers improve advertising performance and achieve sales growth by providing actionable insights into effective keyword management on the Amazon platform. The focus is on maximizing ROI through strategic keyword selection and ongoing analysis of campaign data to refine and improve targeting.

Asiapacific Customs Adopts Advanced Cargo Data for Targeted Inspections

Asiapacific Customs Adopts Advanced Cargo Data for Targeted Inspections

The World Customs Organization (WCO) held a seminar in the Asia-Pacific region focusing on leveraging Advance Cargo Information (ACI) to enhance customs risk assessment and targeting capabilities. Representatives from 26 customs administrations participated, engaging in in-depth discussions on key aspects such as risk management, risk profiling, and targeting. The seminar aimed to improve the ability of Asia-Pacific customs to address trade risks and promote trade facilitation. The discussions highlighted the importance of data quality and collaboration for effective ACI implementation.

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.