Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Frequent changes in Amazon's rules have led to a situation where sellers experience increased traffic but decreased sales. Sellers need to adopt strategies such as refined ad management, price adjustments, and cost control to cope with this challenge. They should also seize the traffic opportunities presented by the new detail page feature, 'Add an Accessory'. Embracing change and focusing on meticulous operations are crucial for sellers to survive and thrive on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Expands Search Page Ads Intensifying Seller Competition

Amazon Ads has introduced a significant update, allowing premium bidding for the “rest of search” placement. This offers sellers new traffic opportunities, but increased competition could drive up ad costs. Success hinges on precise audience targeting, optimized Listing quality, and a well-defined bidding strategy to navigate the new traffic landscape effectively. Sellers must carefully consider their budget and ROI goals when implementing this new feature to maximize its potential.

01/27/2026 Logistics Industry Insights
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SEO Vs PPC Choosing the Best Digital Marketing Strategy

SEO Vs PPC Choosing the Best Digital Marketing Strategy

This article provides an in-depth comparison of SEO and PPC, two major marketing strategies. Through data analysis and a breakdown of their advantages and disadvantages, it helps readers choose the most suitable marketing method based on their budget, needs, and goals to achieve traffic growth and performance improvement. The article emphasizes long-term sustainability and proposes strategies for integrating SEO and PPC to maximize marketing effectiveness. Ultimately, it aims to guide businesses towards making informed decisions for optimal online marketing success.

01/28/2026 Logistics Industry Insights
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Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon introduces the Unified Inventory Ledger report, streamlining FBA inventory tracking and management. This aims to improve efficiency, enhance visibility, and optimize costs. The report provides a comprehensive view of inventory across the FBA network, enabling sellers to better understand their stock levels, identify potential issues, and make data-driven decisions. By simplifying inventory reconciliation and providing actionable insights, Amazon empowers sellers to optimize their FBA operations and improve their bottom line.

01/06/2026 Logistics
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OAG Webinar Highlights Key Aviation Industry Challenges

OAG Webinar Highlights Key Aviation Industry Challenges

This report summarizes key insights from a recent OAG webinar, offering expert perspectives on aviation industry trends. It covers critical topics such as global capacity deployment, emerging market growth, the rise of super-connectors, airline financial health, and sustainability. The aim is to provide forward-looking insights for aviation professionals, helping them navigate the evolving landscape and make informed decisions based on data-driven analysis of the industry's current state and future trajectory.

01/15/2026 Logistics Industry Insights
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Big Data Transforms Supply Chain Efficiency

Big Data Transforms Supply Chain Efficiency

This paper explores the challenges of applying big data in supply chain management, emphasizing the importance of data filtering and insight extraction. It elaborates on the core principles of verifying authenticity and simplifying complexity, and analyzes the value of big data in supplier management, demand forecasting, and logistics optimization through practical application scenarios. Finally, the paper calls on enterprises to actively embrace big data technology to create an agile and efficient supply chain. The focus is on leveraging reliable data for informed decision-making and improved operational performance.

01/29/2026 Logistics Industry Insights
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Douyin Ecommerce Beginners Guide to Qianchuan Ads

Douyin Ecommerce Beginners Guide to Qianchuan Ads

This article provides an in-depth analysis of Juliang Qianchuan, Douyin's e-commerce promotion platform, comparing it with DOU+ and Juliang Engine. It dissects the applicable scenarios for Express Promotion and Professional Promotion, and contrasts the functional differences between the PC and mobile versions. The aim is to help merchants quickly master Juliang Qianchuan and improve their Douyin e-commerce promotion performance. This includes understanding optimal strategies for ad campaigns and leveraging the platform's features for better ROI.

01/04/2026 Logistics Encyclopedia
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Amazon Headline Search Ads Guide for Brand Visibility

Amazon Headline Search Ads Guide for Brand Visibility

This article provides an in-depth analysis of the advantages and operational methods of Amazon Headline Search Ads. It compares and contrasts them with Sponsored Products ads, offering practical tips on keyword research, campaign setup, performance monitoring, and optimization. The goal is to help sellers create effective brand exposure strategies, ultimately boosting sales and brand awareness. It covers key aspects of utilizing Headline Search Ads to maximize visibility and drive conversions within the Amazon marketplace, focusing on strategic implementation and continuous improvement for optimal results.

01/05/2026 Logistics Encyclopedia
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Guide to Mastering Amazon SBV Video Ads for Approval

Guide to Mastering Amazon SBV Video Ads for Approval

This article delves into common issues encountered during Amazon SBV video ad review and offers comprehensive optimization strategies to help sellers improve their video ad approval rates. It emphasizes the importance of concise video content and getting straight to the point. The article details often-overlooked details in the review process, such as obscured mute buttons, language norms, and text grammar, providing sellers with a practical guide to avoid common pitfalls. This aims to help sellers create compliant and effective SBV video ads on Amazon.

01/05/2026 Logistics Encyclopedia
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