Global Marketers Cut Facebook Ad Costs with Efficiency Strategies

Global Marketers Cut Facebook Ad Costs with Efficiency Strategies

High Facebook ad costs for overseas campaigns are a common challenge for businesses. This article delves into the reasons behind these elevated costs and provides optimization strategies to help businesses reduce expenses and improve efficiency. These strategies include new account optimization, creative optimization, landing page optimization, leveraging Facebook tools, and refined audience targeting. By implementing these techniques, businesses can effectively manage their Facebook ad spend and achieve better results in their international marketing efforts.

Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Amazon Sellers Face Declining Sales As Algorithm Changes Boost Traffic

Frequent changes in Amazon's rules have led to a situation where sellers experience increased traffic but decreased sales. Sellers need to adopt strategies such as refined ad management, price adjustments, and cost control to cope with this challenge. They should also seize the traffic opportunities presented by the new detail page feature, 'Add an Accessory'. Embracing change and focusing on meticulous operations are crucial for sellers to survive and thrive on Amazon.

ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM to Present Digital Marketing Tools at China Trade Fair

ADAM, the Wezzo Group's platform, will be showcased at the 2025 CIFTIS, demonstrating its one-stop digital marketing solution for overseas expansion. ADAM leverages data-driven intelligent marketing capabilities to provide a full-cycle, closed-loop service, helping businesses build a sustainable and growing global marketing system. Live demonstrations will be conducted during the exhibition, and customized solutions will be offered for industries such as gaming and applications, assisting them in achieving their global marketing objectives.

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon Introduces New Ad Features to Increase Seller Engagement

Amazon has launched two new ad placements, "Picks from Amazon Influencers" and "Explore & Learn," signaling a significant upgrade in content marketing and influencer marketing on the platform. Sellers should optimize their listings, join the Amazon Influencer Program, prepare high-quality creative assets, and closely monitor Amazon announcements to seize the opportunity to acquire high traffic at a lower cost. These new features offer sellers a chance to leverage influencer endorsements and educational content to drive sales and increase brand visibility within the Amazon ecosystem.

Local Information Guide to Global Logistics

Local Information Guide to Global Logistics

This article discusses the importance of obtaining local information in international logistics, including route selection, cost arrangements, holiday planning, and final delivery deadlines. The provided streamlined logistics solutions effectively enhance supply chain management and guide businesses in mastering the latest market dynamics, thereby strengthening their competitiveness in international trade.

07/22/2025 Logistics
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Logistics Revolution in the Age of Intelligence JD Logistics X Warehouse Brain Leads Intelligent Storage New Trend

Logistics Revolution in the Age of Intelligence JD Logistics X Warehouse Brain Leads Intelligent Storage New Trend

JD Logistics' "X Warehouse Brain" utilizes intelligent technology to significantly enhance the operational efficiency and cost-effectiveness of unmanned warehouses. It achieves functions such as order scheduling and sales forecasting, driving the digitalization and intelligence of warehouse management and providing new directions for innovative development in the logistics industry.

07/23/2025 Logistics
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