Amazon Adjusts Algorithm Brands Adapt Strategies to Regain Sales

Amazon Adjusts Algorithm Brands Adapt Strategies to Regain Sales

With Amazon's algorithm updates and increased ad placements, sellers should prioritize Amazon's Choice and Editorial Recommendations. Effectively utilize related traffic, strengthen brand promotion and on-site advertising, and adjust marketing strategies accordingly. Focusing on these areas will help sellers navigate the changing landscape and optimize their performance on the Amazon platform. Adapting to these changes is crucial for maintaining visibility and driving sales in the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazons Climate Pledge Program Helps Sellers Increase Sales

Amazons Climate Pledge Program Helps Sellers Increase Sales

The Amazon Climate Pledge Friendly program offers green traffic opportunities for sellers. Participation requires product certification, including third-party standards and Amazon's own standards. Green-badged products can improve search ranking, reduce advertising spend, and gain extra traffic support. Choosing the right certification standard is crucial, considering product characteristics and target market. The program covers various product categories, helping sellers achieve a win-win situation of commercial and social value.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Brand Analytics Guide

Amazon Sellers Gain Edge with Brand Analytics Guide

This article provides an in-depth analysis of Amazon Brand Analytics, highlighting its core value in competitive intelligence, conversion rate analysis, keyword optimization, and audience targeting. By detailing the four key report modules and offering a practical method for calculating competitor conversion rates, it aims to help sellers effectively leverage Brand Analytics. The goal is to optimize product listings, improve advertising performance, and ultimately achieve success in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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New Tool Streamlines Crossborder Logistics Cost Calculations

New Tool Streamlines Crossborder Logistics Cost Calculations

This article provides a detailed analysis of the calculation methods for cross-border logistics costs, including the cost structures of international express, postal packages, dedicated line logistics, and overseas warehouses. By understanding the cost structures, businesses can effectively manage transportation costs, enhance international shipping efficiency, and improve profitability.

08/04/2025 Logistics Encyclopedia
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Air Freight Prices Fluctuate on Mondays and Fridays

Air Freight Prices Fluctuate on Mondays and Fridays

Price differences in international air freight between Mondays and Fridays stem from a combination of supply and demand, costs, and market strategies. High demand and operational costs on Fridays lead to increased prices due to airlines' dynamic pricing. While Mondays offer lower prices, they pose risks regarding timeliness and customs clearance. Shippers should flexibly choose shipping times, such as Tuesdays to Thursdays for small to medium-sized cargo, securing Monday morning flights for large shipments, and avoiding Friday afternoons for urgent goods to optimize costs and efficiency.

12/30/2025 Logistics Industry Insights
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Global Shipping Returns Who Bears the Cost

Global Shipping Returns Who Bears the Cost

This article provides an in-depth analysis of the principles governing the allocation of international express return shipping costs. Focusing on the principle of "responsibility tracing," it elaborates on the cost-bearing responsibilities of the sender, recipient, and express company under various circumstances. It also explores negotiation mechanisms for resolving special cases. The aim is to help readers clearly understand the rules of international express return shipping costs and avoid unnecessary financial disputes by clarifying who is responsible for the return shipping costs in different scenarios.

01/15/2026 Logistics Encyclopedia
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Zhengzhou To Bari Air Freight Fee Analysis

Zhengzhou To Bari Air Freight Fee Analysis

This article discusses the air freight costs from Zhengzhou to Bari, particularly the fluctuations that may occur during peak season. It covers the transportation route via Turkish Airlines, including Zhengzhou, Almaty, Istanbul, and Bari. The article outlines the flight schedule and pricing structure, advising customers to confirm specific costs when inquiring.

11/30/-0001 Logistics
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DHL Expands Hong Kongchina Trucking Services

DHL Expands Hong Kongchina Trucking Services

DHL launches LTL (Less-Than-Truckload) trucking services from Hong Kong to mainland China, offering a land transportation solution with near-air freight speed but lower costs. It's ideal for small-batch shipments, addressing the pain points of high air freight costs and slow sea freight times. Delivery to Shanghai takes 4 days, while Chongqing and Beijing take 7 days, ensuring strong stability. This service provides an ideal choice for businesses seeking to reduce costs and improve efficiency by offering a reliable and cost-effective alternative for cross-border shipments.

09/28/2025 Logistics
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