Shopee Ads Boost ROAS for Ecommerce Sellers

Shopee Ads Boost ROAS for Ecommerce Sellers

This article provides an in-depth analysis of Shopee's all-site advertising ROAS, ad model selection, and optimization strategies. It aims to help sellers improve ad performance, double ROAS, and achieve explosive order growth through scientific targeting and continuous optimization. The article emphasizes the importance of data analysis and offers practical suggestions to help sellers achieve greater success on the Shopee platform. It focuses on actionable insights to maximize advertising ROI and drive sales volume.

Pinterests Ad Innovations Fuel Visual Marketing Growth

Pinterests Ad Innovations Fuel Visual Marketing Growth

Pinterest leverages its unique visual platform to achieve strong ad revenue growth through innovative ad formats, optimized user experience, and personalized recommendations. This article delves into the growth logic and effective strategies of Pinterest's advertising model, providing valuable insights for digital marketers. It explores how visual appeal and targeted recommendations contribute to successful campaigns and increased engagement on the platform. Understanding Pinterest's approach can help marketers leverage visual content for better advertising outcomes.

Amazon Sellers Use VOC Data to Cut Returns Boost Sales

Amazon Sellers Use VOC Data to Cut Returns Boost Sales

This paper explores how Amazon sellers can leverage the "Voice of the Customer" (VOC) to enhance customer satisfaction and reduce return rates. By analyzing customer feedback, sellers can optimize their products and improve their services, ultimately driving growth. The study examines the practical application of VOC tools within the Amazon marketplace, highlighting strategies for identifying key areas for improvement and implementing effective solutions based on customer insights. The goal is to provide actionable recommendations for sellers seeking to build stronger customer relationships and achieve sustainable business success.

AI Boosts Ecommerce Sales During Peak Season

AI Boosts Ecommerce Sales During Peak Season

Shulex launches a dual-engine solution featuring "VOC AI Insights + AI Customer Service Agent" to empower cross-border e-commerce sellers during the year-end mega sales. This solution enables precise identification of market demands, efficient handling of customer inquiries, and enhanced user experience, ultimately building long-term brand competitiveness. Already adopted by hundreds of leading brands, it serves as a robust support system during peak seasons. The solution leverages AI to analyze customer feedback (VOC) and provide intelligent customer service, driving sales and improving customer satisfaction.

Descartes Acquires Packageroute to Boost Lastmile Delivery

Descartes Acquires Packageroute to Boost Lastmile Delivery

Descartes Systems Group's acquisition of PackageRoute aims to strengthen its last-mile delivery solutions, providing features like real-time visibility, route optimization, and fleet management to enhance logistics efficiency and security. The integration with Descartes GroundCloud further enhances last-mile delivery capabilities, offering customers a more comprehensive and competitive solution. This acquisition allows Descartes to provide improved control and transparency in the final stage of the delivery process, ultimately benefiting its customers with streamlined operations and enhanced service.

01/06/2026 Logistics
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Forward Air CEO Resigns Amid Omni Logistics Merger Struggles

Forward Air CEO Resigns Amid Omni Logistics Merger Struggles

Forward Air CEO Tom Schmitt has abruptly resigned, with Michael Hance appointed as interim CEO. This move is potentially linked to challenges in integrating the acquisition of Omni, suggesting a possible shift in company strategy. The sudden departure raises questions about the progress of the integration and Forward Air's future direction within the competitive logistics landscape. The company may be re-evaluating its approach to maximize synergies and address any unforeseen hurdles encountered during the post-acquisition phase.

01/20/2026 Logistics
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DSV Expands US Logistics with Semiconductor and Crossborder Acquisitions

DSV Expands US Logistics with Semiconductor and Crossborder Acquisitions

DSV's acquisition of S&M and Global Diversity strengthens its semiconductor logistics, airport operations, and Latin American cross-border business. The acquisition expands DSV's presence in the US market and is expected to improve overall efficiency. The deal allows DSV to leverage the acquired companies' expertise and infrastructure to offer enhanced services in specialized areas like handling sensitive semiconductor equipment and navigating complex cross-border regulations, ultimately providing a more comprehensive and efficient logistics solution for its customers.

01/28/2026 Logistics
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Charles River Labs Buys KF Cambodia to Bolster Supply Chain

Charles River Labs Buys KF Cambodia to Bolster Supply Chain

Charles River Laboratories is acquiring K.F. (Cambodia) Ltd, a Cambodian supplier, for $510 million. This acquisition aims to strengthen control over the non-human primate supply chain, reduce operational costs, and effectively mitigate potential risks related to biosecurity and legal compliance. The transaction is expected to close in early 2026. The acquisition demonstrates Charles River's commitment to securing its supply chain and mitigating risks associated with sourcing non-human primates, which are crucial for preclinical research and drug development.

CH Robinson Sells European Logistics Unit to Sennder for Digital Growth

CH Robinson Sells European Logistics Unit to Sennder for Digital Growth

C.H. Robinson divests its European road transportation business, strategically focusing on core strengths. Simultaneously, sennder acquires EST, accelerating its digital expansion and solidifying its leading position in the European road freight market. This acquisition is expected to drive digital transformation within the industry. C.H. Robinson's move signals a strategic realignment, while sennder's acquisition highlights the growing importance of digital logistics in the competitive European freight landscape. The actions of both companies demonstrate the ongoing evolution of the industry.

01/28/2026 Logistics
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Cardinal Logistics Buys NRX to Expand Lastmile Delivery Reach

Cardinal Logistics Buys NRX to Expand Lastmile Delivery Reach

Cardinal Logistics has acquired NRX Logistics to expand its last-mile delivery capabilities, doubling its annual delivery volume to 1.1 million. This acquisition strengthens Cardinal's expertise in delivering furniture, appliances, and other large items. It also expands complex service offerings like white-glove delivery and product assembly. The NRX team will join Cardinal to drive further growth in the last-mile sector. The acquisition positions Cardinal as a stronger player in the increasingly competitive last-mile delivery market.

01/28/2026 Logistics
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