Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
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Lingxing ERP Boosts Crossborder Ecommerce Efficiency

Lingxing ERP Boosts Crossborder Ecommerce Efficiency

LianXing ERP provides cross-border e-commerce sellers with precise operation and integrated business and finance solutions, covering various management aspects such as inventory, finance, data reports, advertising, and customer service. It offers free, recharge, and customized versions to meet the needs of different-sized enterprises. With advantages like data security, multi-platform support, and mobile office capabilities, it helps sellers achieve performance growth. LianXing ERP aims to streamline operations and provide a comprehensive overview of business performance for informed decision-making.

12/30/2025 Logistics Encyclopedia
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Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
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Guide to Optimizing Facebook Ad Specs for Traffic Growth

Guide to Optimizing Facebook Ad Specs for Traffic Growth

This article provides a detailed analysis of Facebook's four main ad types (Image, Video, Carousel, and Collection) covering design recommendations, text requirements, technical specifications, and suitable advertising objectives. It aims to help marketers master the best advertising strategies, create more engaging ads, and precisely drive traffic to ultimately achieve their marketing goals.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Adopt New Strategies to Improve Search Rankings

Amazon Sellers Adopt New Strategies to Improve Search Rankings

A key aspect of Amazon operations is improving a product's organic ranking in search results to reach the top positions. This allows businesses to benefit from organic traffic, reduce advertising costs, and increase profitability. Strategies such as optimizing listings, improving conversion rates, and strategically using advertising can effectively enhance product ranking and create bestsellers.

01/05/2026 Logistics Industry Insights
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Ecommerce Sellers Tightly Guard Website Urls for Security

Ecommerce Sellers Tightly Guard Website Urls for Security

This article delves into the reasons why independent website sellers are reluctant to disclose their website URLs. It reveals the crucial business intelligence competitors can glean from a website, including best-selling products, traffic data, advertising strategies, and PPC/SEO value. The importance of protecting trade secrets is emphasized. It encourages industry peers to communicate and cooperate while respecting each other's interests and avoiding infringement.

01/04/2026 Logistics Industry Insights
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Naver Shopping Enhances Ad Performance with Quality Score Optimization

Naver Shopping Enhances Ad Performance with Quality Score Optimization

This article delves into the significance of the Quality Score in Naver Shopping Search Ads and provides practical strategies for improvement. It emphasizes the crucial role of precise category matching and details how to comprehensively optimize ad performance through keyword research, ad grouping, A/B testing, and data analysis. Ultimately, the goal is to maximize the effectiveness of advertising campaigns and achieve optimal results.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Traffic Through Strategic Keyword Research

Amazon Sellers Gain Traffic Through Strategic Keyword Research

This article presents a novel approach to building an Amazon keyword library. It guides sellers through steps like using Seller Sprite's word frequency analysis, keyword categorization, ABA data mining, feature word expansion, and secondary word frequency analysis. This helps sellers construct a comprehensive keyword library for Listing optimization and PPC advertising. By implementing this strategy, sellers can improve product visibility and conversion rates on Amazon.

01/04/2026 Customs Knowledge
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