Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

This article provides a clear explanation of the Break-Even ACOS concept, which is crucial for Amazon sellers. It details the calculation method and compares it with ACOS, emphasizing the dynamic nature of Break-Even ACOS. The aim is to help sellers more effectively evaluate advertising spend, optimize marketing strategies, and ultimately maximize profits. Understanding this metric allows for better decision-making regarding ad campaigns and ensures that advertising costs are aligned with profitability goals. By focusing on Break-Even ACOS, sellers can achieve sustainable growth and improve their overall business performance on Amazon.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
Read More
Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
Read More
UPS Teamsters Agree on Surepost Package Size in Tentative Deal

UPS Teamsters Agree on Surepost Package Size in Tentative Deal

UPS and the Teamsters union have reached a tentative agreement, adjusting SurePost package size limits, potentially shifting more packages to union drivers for delivery. This move could impact UPS's operational costs, union member benefits, and consumer service experience. The agreement also sparks discussion about automation in the logistics industry and the future of labor relations. The change in SurePost dimensions aims to bring more volume under the union contract, influencing delivery efficiency and potentially affecting the competitive landscape within the package delivery sector.

11/03/2025 Logistics
Read More
UPS Clarifies signed at Dock Status for Ecommerce Sellers

UPS Clarifies signed at Dock Status for Ecommerce Sellers

This article delves into the meaning of "Delivery Dock" in UPS international express tracking information. It provides detailed strategies for situations where the tracking shows "Delivery Dock" but the goods haven't been received. Furthermore, it offers suggestions for cross-border e-commerce sellers to optimize their logistics experience, ultimately helping to improve customer satisfaction. The strategies include contacting UPS for clarification and initiating a claim if necessary. Understanding the delivery process and proactive communication are key to resolving such issues effectively.

11/03/2025 Logistics Encyclopedia
Read More
SF International Launches E-commerce Express Service for Russia, Empowering a New Era in Cross-border Logistics

SF International Launches E-commerce Express Service for Russia, Empowering a New Era in Cross-border Logistics

SF International has launched a new e-commerce delivery service to Russia, focusing on door-to-door shipping for packages under 30KG. They promise no price increases during peak seasons and guaranteed delivery times. This service utilizes a route from Changchun to Russia, ensuring delivery to major cities within 5 days, effectively addressing challenges in customs clearance and logistics timeliness, thus enhancing the service experience. SF has also completed a comprehensive service upgrade to ensure customers receive real-time logistics information.

07/21/2025 Logistics
Read More
Hong Kongs Largeitem Courier Services A Guide

Hong Kongs Largeitem Courier Services A Guide

This article provides a detailed guide on using large item door-to-door delivery services in Hong Kong. It covers service advantages, methods for finding service providers via phone, key considerations for choosing a company, and crucial steps in the delivery process. The aim is to help users efficiently and safely send large items. It emphasizes optimizing the shipping experience by highlighting important aspects of the service and ensuring a secure and streamlined delivery process for bulky goods within Hong Kong.

12/30/2025 Logistics
Read More
Lazadas Resale Program Enhances Seller Efficiency in Ecommerce

Lazadas Resale Program Enhances Seller Efficiency in Ecommerce

Lazada's resale service addresses the issue of failed first-time delivery parcels. After quality inspection, goods can be relisted for secondary sales, reducing losses for sellers. This article provides a detailed interpretation of the service's operational mechanism, quality inspection process, and policy highlights. It also offers optimization strategy suggestions to help sellers improve delivery success rates and inventory turnover efficiency. The service aims to minimize the impact of undelivered items and maximize the potential revenue from goods initially intended for single delivery.

12/31/2025 Logistics Encyclopedia
Read More
Complete Analysis of Air Freight Costs from Nanjing to Baku Ensuring Timely Delivery of Your Goods

Complete Analysis of Air Freight Costs from Nanjing to Baku Ensuring Timely Delivery of Your Goods

This article discusses the air freight rates and related service information for shipments from Nanjing to Baku. The price range varies from 38 to 62.5 RMB depending on the weight of the cargo, with specific confirmation required from customer service. The transportation is managed by Silk Road West Airlines, with a transfer process that includes truck and direct cargo flights, along with flight information and precautions. Additionally, the article emphasizes that goods from Armenia are not accepted.

11/30/-0001 Logistics
Read More
618 Shopping Festival Triggers Logistics Service Transformation New Strategies Enhance Competitiveness in the Express Delivery Industry

618 Shopping Festival Triggers Logistics Service Transformation New Strategies Enhance Competitiveness in the Express Delivery Industry

The 618 shopping festival has triggered a shift in logistics services from a focus on efficiency to layered value creation. Companies enhance their competitiveness by offering personalized, scenario-based, and value-added services, promoting a fast and flexible delivery experience. In the future, logistics will pay more attention to the genuine needs of consumers, redefining the relationship between people and goods.

05/23/2025 Logistics
Read More