Kansas City International Airport (MCI) is located in Missouri and serves as a major civil airport, offering both domestic and international flight services. Covering an area of 10,200 acres, the airport has three runways and three terminals. Southwest Airlines and Delta Air Lines are its primary carriers. In 2014, the airport handled over 10.2 million passengers, showcasing its strength as a key aviation hub in the Midwest.
Ninoy Aquino International Airport (IATA: MNL) is the Philippines' primary aviation hub, connecting multiple international destinations and enhancing cargo efficiency.
Alibaba.com utilizes off-platform traffic generation through social media, search engines, apps, and email marketing to overcome traffic bottlenecks. However, the accuracy of this traffic is often lower, and new buyers may lack familiarity with the platform, requiring merchants to provide prompt support. This paper analyzes the advantages and disadvantages of off-platform traffic acquisition and proposes strategies for merchants to convert this traffic into actual orders, ultimately boosting sales and improving customer engagement on Alibaba.com.
