Amazon Ads Launches Five New Tools for Holiday Sellers

Amazon Ads Launches Five New Tools for Holiday Sellers

With the Amazon year-end shopping season approaching, sellers face the challenge of rising ACOS. This article delves into five new features of Amazon Sponsored Products ads, covering campaign suggestions and optimization. These features help sellers target precisely, adjust prices intelligently, and troubleshoot efficiently, empowering them to succeed during the peak season. The focus is on leveraging these tools to improve ad performance and maximize ROI during this crucial period.

12/29/2025 Logistics Industry Insights
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Amazon Sellers See 300 Surge in Clothing Sales

Amazon Sellers See 300 Surge in Clothing Sales

This article provides an in-depth analysis of a real-world case study where a low-priced apparel product on Amazon achieved a rank increase of 40,000+ and a 300% sales growth within four months. It reveals the progression from a new product to a well-established one through data-driven strategies, refined ad targeting, and continuous optimization. This case study offers valuable insights and actionable experiences for sellers, helping low-priced products break through the competition and succeed in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Crossborder Ecommerce Growth Faces Hype and Challenges

Crossborder Ecommerce Growth Faces Hype and Challenges

The viral story of the 'Yale Girl' in cross-border e-commerce exposes the prevalence of 'false success' cases in the industry. Be wary of marketing that emphasizes high education and quick wins, recognizing that there are no shortcuts to overseas expansion. True competitive advantages lie in strong supply chains, healthy cash flow, and effective team execution. Only by being grounded and practical can businesses find a blue ocean within the red ocean of cross-border e-commerce.

02/03/2026 Logistics Industry Insights
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Google Ads Guide Boosts Ecommerce Sales Strategies

Google Ads Guide Boosts Ecommerce Sales Strategies

This article delves into how cross-border e-commerce websites can effectively leverage Google Ads, covering strategy development, practical steps, and performance evaluation. It emphasizes key aspects such as target market positioning, keyword selection, budget optimization, and ad creative matching. The aim is to help foreign trade companies enhance brand awareness, accurately attract traffic, and improve conversion rates, thereby increasing competitiveness in the international market. It provides insights into maximizing ROI and achieving sustainable growth through strategic Google Ads campaigns.

02/03/2026 Logistics Industry Insights
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