Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibabacom Expands Buyer Reach with Offplatform Traffic Strategy

Alibaba.com utilizes off-platform traffic generation through social media, search engines, apps, and email marketing to overcome traffic bottlenecks. However, the accuracy of this traffic is often lower, and new buyers may lack familiarity with the platform, requiring merchants to provide prompt support. This paper analyzes the advantages and disadvantages of off-platform traffic acquisition and proposes strategies for merchants to convert this traffic into actual orders, ultimately boosting sales and improving customer engagement on Alibaba.com.

12/30/2025 Logistics Industry Insights
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Amazon Japan Sellers Face JCT Deadline Risk Order Losses

Amazon Japan Sellers Face JCT Deadline Risk Order Losses

JCT compliance for Amazon Japan sellers is imminent! This article provides an in-depth analysis of the JCT definition, registration requirements, impact, and strategies. It helps sellers understand whether they need to register for a JCT number and the potential risk of losing orders if they don't. It is recommended that sellers assess and initiate the registration process as soon as possible to seize the opportunities in the Japanese market. Delaying registration could lead to significant business disruptions.

12/30/2025 Customs Knowledge
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Amazon Sellers Strategize Ads for Peak Season Growth

Amazon Sellers Strategize Ads for Peak Season Growth

This article reveals Amazon advertising strategies for peak season, including brand defense, focusing on SB Ads for flagship stores, optimizing keyword ranking on mobile, SD Ads deployment strategies, and identifying potential ASIN sources. It helps you create a traffic loop, improve conversion rates, and achieve explosive sales growth during the peak season.

01/06/2026 Logistics Industry Insights
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Google Ads Key Steps for Effective Keyword Research

Google Ads Key Steps for Effective Keyword Research

This article details how to use Google Keyword Planner to research industry keywords, covering steps such as accessing the Keyword Planner, entering keyword information, and organizing keyword lists. By focusing on precise targeting, inputting relevant information, organizing data, and filtering keywords, you can identify keywords that bring value to your advertising, preventing wasted ad spend.

01/06/2026 Logistics Encyclopedia
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Amazon Enhances Seller Transparency Amid Data Visibility Push

Amazon Enhances Seller Transparency Amid Data Visibility Push

The display of sales data on the Amazon storefront signals a shift towards refined operations on the platform. Sellers should focus on product quality, Listing optimization, advertising campaigns, and data analysis. It's crucial to avoid prohibited practices like manipulating sales. Embracing these changes and adapting strategies will enhance competitiveness in the evolving Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Amazon Enhances Display Ads With Video for Higher Engagement

Amazon Enhances Display Ads With Video for Higher Engagement

Amazon Display Ads has a major update: video ads are now available! This article delves into the importance of video advertising, its placement strategies, advantages, and challenges. It provides practical operational advice to help you master video ads and boost brand awareness and conversion rates. Emphasize video marketing, seize the opportunity, and win the future!

12/31/2025 Logistics Industry Insights
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Coupangs Offplatform Ads Stir Seller Debate

Coupangs Offplatform Ads Stir Seller Debate

Coupang launched an off-site advertising feature to "increase overall sales," allowing automatic ad sellers to expand to platforms like Naver and Google. This provides convenience for inexperienced sellers, but may not be as precise as professional team targeting. Sellers should rationally evaluate the feature, remembering that optimizing listings and enhancing product competitiveness remains key.

12/31/2025 Logistics Industry Insights
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Uschina Trade Shifts Challenge Crossborder Ecommerce Growth

Uschina Trade Shifts Challenge Crossborder Ecommerce Growth

Adjustments in China-US tariff policies have triggered a 'rush delivery' surge in cross-border e-commerce, leading to increased orders, strained transportation capacity, and rising freight costs. Sellers should seize this window of opportunity while remaining vigilant about potential risks, and strategically invest in overseas warehouses and localized operations for long-term growth. The long-term development trend of cross-border e-commerce remains positive, but it requires a keen understanding of market opportunities and awareness of the latest policies.

01/04/2026 Logistics
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Amazon Sellers Boost Sales with Lowcost Niche Ads

Amazon Sellers Boost Sales with Lowcost Niche Ads

This article reveals the true meaning of an Amazon boutique store, emphasizing that it's not just about mass product listing, but requires precise product selection, optimized operations, and differentiated competition. It highlights the importance of price advantage and product differentiation. The article points out that through refined operations and a stable supply chain, a boutique store can achieve hundreds of orders per day, ultimately achieving a low-cost, high-conversion profitability model. The focus is on quality over quantity for sustainable success.

01/04/2026 Logistics Encyclopedia
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Douyin Merchants Gain As Pinduoduo Eases Order Limits

Douyin Merchants Gain As Pinduoduo Eases Order Limits

Good news for Douyin store merchants! Pinduoduo has relaxed restrictions on order placement, allowing a single account to place multiple orders. Merchants can choose manual order placement or collaborate with suppliers for bulk order processing and shipping, improving efficiency. This article provides two practical shipping solutions to help merchants respond flexibly and achieve sales growth. It covers strategies for managing different order volumes and choosing the most suitable approach, ultimately empowering merchants to optimize their fulfillment process and boost their performance.

01/04/2026 Logistics
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