Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
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Amazon Ads Adopt 3D Framework for Datadriven Optimization

Amazon Ads Adopt 3D Framework for Datadriven Optimization

This paper introduces the Amazon Advertising Three-Dimensional Coordinate System theory. It helps sellers interpret advertising data more accurately from three dimensions: ad placement, traffic source, and category benchmark, avoiding being misled by superficial data. Through refined analysis and optimization, it enhances the performance of advertising campaigns in specific placements and traffic sources. Ultimately, it maximizes the effectiveness of advertising.

02/05/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Targeted Ad Strategies

Amazon Sellers Boost Sales with Targeted Ad Strategies

This article provides detailed strategic guidance for Amazon sellers' advertising optimization needs across different operational stages. From rapid exposure during the new product launch phase to refined operations during the mature phase, and including advertising considerations, it helps sellers effectively improve advertising ROI and achieve sales growth. The importance of organic traffic and the guiding role of manual advertising are emphasized. The article also suggests sellers experiment with various ad formats, especially video ads, to maximize their advertising effectiveness and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Iatas ICH Guide Simplifies Airline Reconciliation Dispute Resolution

Iatas ICH Guide Simplifies Airline Reconciliation Dispute Resolution

This article provides an in-depth analysis of IATA Clearing House (ICH) reports, covering report acquisition, type explanations, practical applications, and dispute resolution. It aims to help readers master efficient reconciliation methods and improve financial management. Through this article, readers will be able to better utilize ICH reports for financial reconciliation, promptly identify and resolve issues, thereby creating greater value for their organizations. The analysis includes practical examples and actionable insights for effective use of ICH reports in aviation settlement processes.

01/19/2026 International Settlement
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Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

This article provides an in-depth analysis of the components of Amazon Advertising ACOS. It offers optimization methods such as reducing CPC, improving conversion rates, and developing goal-oriented advertising strategies. The aim is to help sellers achieve cost reduction and efficiency improvement in advertising investment, thereby increasing profit margins. It explores actionable strategies to optimize ACOS, ultimately leading to a more profitable Amazon advertising campaign.

12/30/2025 Logistics Encyclopedia
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Port of Los Angeles Reports Steady June Growth Despite Economic Concerns

Port of Los Angeles Reports Steady June Growth Despite Economic Concerns

The Port of Los Angeles experienced solid growth in June, but a cautious outlook prevails due to retail sector weakness. Strategic alliances are aiding port development, amidst intense competition among West Coast ports. Experts suggest low inventory levels could drive demand recovery, highlighting the importance of refined operations. While June's performance is positive, future growth hinges on navigating economic uncertainties and optimizing port efficiency. The port continues to adapt to evolving market dynamics and strives to maintain its competitive edge.

01/20/2026 Logistics
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Prologis Reports Logistics Real Estate Demand Uptick As Trade Fears Ease

Prologis Reports Logistics Real Estate Demand Uptick As Trade Fears Ease

The Prologis IBI Index indicates a turning point in logistics real estate demand in Q3, with increases in net absorption, new lease signings, and project pipeline. This demand recovery is driven by business growth, structural investments in supply chains, and improved market conditions. Vacancy rates are expected to remain stable in the short term, with fewer projects under construction, potentially leading to a market tightening and accelerated rental growth.

01/28/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Organic Ranking and Ads Strategy

Amazon Sellers Boost Sales with Organic Ranking and Ads Strategy

This article delves into the intricate relationship between Amazon organic search ranking and advertising search ranking, revealing how advertising boosts organic sales and how organic ranking impacts ad performance. It analyzes why organic ranking might surpass ad ranking, emphasizing the importance of consistent advertising and outlining the detrimental effects of negative reviews on sales. Finally, it proposes strategies for finding a balance between organic and advertising ranking to help sellers maximize sales.

01/06/2026 Logistics Encyclopedia
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Amazon Ad Glitch Disrupts Sellers Postblack Friday

Amazon Ad Glitch Disrupts Sellers Postblack Friday

During Black Friday, Amazon's advertising system experienced data delays, leading to excessive ad spending and significant losses for sellers. This article analyzes the causes and impact of the problem. It also provides self-protection strategies for peak season advertising, including clarifying promotion goals, monitoring advertising data, controlling costs, diversifying risks, and actively protecting rights. By implementing these strategies, sellers can mitigate potential losses and optimize their advertising campaigns during high-traffic periods like Black Friday.

01/06/2026 Logistics Industry Insights
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