Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Optimized Listings and Ads

Amazon Sellers Boost Sales with Optimized Listings and Ads

This article provides an in-depth analysis of Amazon multi-variation listings and offers practical advertising optimization strategies. It covers the setup of Sponsored Products (SP) manual keyword campaigns, manual targeting campaigns, and automatic campaigns. Furthermore, it explores differentiated pricing and the strategies of merging and splitting variations. These techniques aim to help sellers create high-conversion advertising campaigns and stand out in the competitive marketplace, ultimately driving sales and improving overall performance on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon STV advertising (formerly OTT advertising) provides cross-border e-commerce sellers with a new way to acquire traffic. By precisely targeting video ads on streaming media platforms, sellers can reach potential customers, increase product sales, and enhance brand awareness. A deep understanding of STV advertising's delivery mechanisms and optimization strategies is crucial for success. This includes understanding bidding strategies, audience targeting options, and creative best practices to maximize return on ad spend and drive conversions.

01/22/2026 Logistics Industry Insights
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Amazon Sellers Report Prime Day Sales Boost Amid Operational Gains

Amazon Sellers Report Prime Day Sales Boost Amid Operational Gains

Amazon sellers achieved remarkable results during Prime Day, with new product sales reaching record highs. Key success factors included meticulous operations, flexible advertising adjustments, and a strong mindset. The case demonstrates that while product selection is important, operational strategies and mental fortitude are equally crucial. Continuous learning and optimization are vital for achieving sustained growth on the Amazon platform. Effective advertising optimization played a significant role in driving traffic and conversions, further contributing to the overall success.

02/02/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales With Optimized Product Videos

Amazon Sellers Boost Sales With Optimized Product Videos

Amazon product videos can boost conversion rates and lower PPC costs. By optimizing video content and distribution channels, you can effectively increase product sales. Focusing on compelling visuals, clear messaging, and a strong call to action is crucial. Strategic placement on the product detail page and relevant advertising campaigns maximizes visibility. A well-executed product video can significantly improve customer engagement and drive higher sales volume on Amazon.

01/06/2026 Logistics Encyclopedia
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Datadriven Strategies Boost Airline Marketing Amid Turbulence

Datadriven Strategies Boost Airline Marketing Amid Turbulence

This aviation sales and marketing course series aims to enhance the marketing capabilities of professionals in the aviation sector. It covers core modules such as marketing channels, sales management, advertising strategies, consumer behavior insights, and communication strategies. Taught by industry experts and incorporating real-world case studies, the course helps participants master the essence of aviation marketing, improve sales performance, build a strong brand, and stand out in the competitive aviation market. The focus is on practical application and achieving tangible results in the field.

01/07/2026 Logistics Industry Insights
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Mastering Mercado Libre Ads Boosts Ecommerce Growth

Mastering Mercado Libre Ads Boosts Ecommerce Growth

This article delves into the importance and advantages of Mercado Libre product ads, emphasizing their value as a traffic generation tool for sellers. It details three advertising strategies and highlights the significance of the Mercado Libre Product Ads Performance Certification in enhancing the advertising capabilities of operations personnel. This certification helps sellers achieve sales growth on the Mercado Libre platform by improving ad performance and demonstrating expertise. Mastering these strategies and achieving certification can significantly boost a seller's success on Mercado Libre.

01/04/2026 Logistics Industry Insights
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Amazon Ad Strategy Targets Niche Products With Precision

Amazon Ad Strategy Targets Niche Products With Precision

This paper delves into the core element of Amazon non-standard product keyword research: generalization. It explains how to leverage generalization to optimize advertising strategies at different stages and improve the precision of ad targeting. The paper emphasizes that sellers need to closely monitor market dynamics, regularly track keyword IDR values, and effectively utilize tools like Apollo to achieve dual growth in traffic and sales. Understanding and applying generalization is crucial for maximizing advertising effectiveness in the non-standard product category.

01/04/2026 Logistics Encyclopedia
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Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

SIF is a traffic analysis tool developed by Gonglan Network, helping cross-border e-commerce sellers optimize Amazon internal traffic, improve Listing and advertising performance, and achieve precise marketing and efficient conversion. It provides insights into customer behavior within the Amazon marketplace, enabling sellers to identify high-potential keywords, optimize product listings for better visibility, and refine advertising campaigns for maximum ROI. By leveraging SIF's data-driven insights, sellers can make informed decisions to drive sales and grow their business on Amazon.

01/04/2026 Logistics Encyclopedia
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