Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
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Google Shopping Ads Existing Vs New Feeds for Product Promotions

Google Shopping Ads Existing Vs New Feeds for Product Promotions

This article delves into the question of whether to add new products to an existing feed or create a new feed when using Google Shopping Ads. It analyzes the advantages and disadvantages of both approaches, providing detailed step-by-step instructions and optimization recommendations. This helps readers make more informed decisions based on their specific circumstances and ultimately improve the performance of their Shopping Ads campaigns. The goal is to guide users in choosing the optimal feed strategy for efficient product management and enhanced advertising results.

01/04/2026 Logistics Encyclopedia
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KOC Marketing Boosts Crossborder Ecommerce Growth

KOC Marketing Boosts Crossborder Ecommerce Growth

This article analyzes KOC marketing, comparing it with KOL marketing, and explores its application in cross-border e-commerce. Similar to UGC, KOC is suitable for niche categories and can enhance brand influence while reducing promotion costs. It leverages authentic user-generated content from Key Opinion Consumers to build trust and drive sales, particularly effective in markets where traditional advertising may be less impactful. The paper highlights the potential of KOC marketing as a cost-effective and engaging strategy for cross-border e-commerce businesses.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon Sellers Adopt New Strategies to Stabilize Sales Growth

Amazon sellers often face sales fluctuations due to factors like unstable new product foundations, reliance on long-tail traffic, lack of core keyword rankings, poor ad placement, insufficient proactive promotion, and single traffic sources. To address this, sellers should optimize products, expand traffic channels, refine keyword operations, develop advertising strategies, monitor market trends, and build a data analysis system. By establishing reliable traffic sources, sellers can mitigate uncertainty risks and achieve stable growth. Focus on building a diversified and sustainable traffic strategy for long-term stability.

12/30/2025 Logistics Industry Insights
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Tiktok Vs Instagram Picking the Best Ad Platform

Tiktok Vs Instagram Picking the Best Ad Platform

This article provides an in-depth comparison of advertising features on TikTok and Instagram, analyzing their user demographics, ad formats, and platform advantages. It emphasizes selecting the appropriate platform based on brand needs and target audience. The importance of short-form video advertising in future social media marketing is highlighted. The online advertising market of the future may indeed be dominated by TikTok.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Optimize Ads for Multivariation Products

Amazon Sellers Optimize Ads for Multivariation Products

This article delves into Amazon's multi-variation product advertising strategies, emphasizing the importance of concentrating resources on promoting key products. Using Anker as a case study, it shares the operational approach of driving traffic with flagship products and generating profits with other variations. The article also explores advertising strategies for small and medium-sized sellers, refined operations, data analysis, and the future trends of intelligent advertising. The aim is to help sellers create best-sellers and improve operational efficiency, focusing on strategic product selection and optimized advertising campaigns.

01/04/2026 Logistics Encyclopedia
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Proxy Servers Help Advertisers Bypass Global Market Restrictions

Proxy Servers Help Advertisers Bypass Global Market Restrictions

This article delves into the IP address restrictions encountered by companies when conducting overseas advertising campaigns. It elaborates on the crucial role of foreign server proxy IPs in resolving this issue. The analysis covers the benefits of overseas advertising for businesses, suitable company types, the working principles of proxy IPs, and usage steps. The aim is to help companies effectively leverage proxy IPs to overcome geographical limitations and achieve successful overseas advertising campaigns. It provides a comprehensive understanding of how to utilize proxy IPs for broader reach and improved advertising performance internationally.

12/29/2025 Logistics Encyclopedia
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ICC Unveils 20222025 Strategy to Empower Smes Globally

ICC Unveils 20222025 Strategy to Empower Smes Globally

Under the strategic framework of the International Chamber of Commerce (ICC) World Chambers Federation (WCF) from 2022 to 2025, the focus is on women's empowerment, global market access, digital transformation, and business sustainability, aiming to enhance the business environment and development capacity of small and medium-sized enterprises (SMEs).

08/05/2025 Logistics Industry Insights
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Maersk Adjusts Strategy Amid Global Shipping Market Shifts

Maersk Adjusts Strategy Amid Global Shipping Market Shifts

This article analyzes Maersk's dynamic response strategies in the current global shipping market, focusing on the recovery of the Trans-Pacific routes and the growth in Southeast Asian markets. It also explores the stable performance in the air freight sector and the upcoming launch of a logistics center, encouraging customers to seize booking opportunities.

06/11/2025 Logistics
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