Amazon Sellers Adapt Strategies to Aidriven Marketplace
Amazon's launch of Prompt Ads signals a shift towards AI semantic understanding in its traffic allocation mechanism. Sellers need to restructure product information around user needs, proactively engage with Rufus, optimize QA content, and create differentiated advantages to stand out in the AI algorithm era and improve advertising effectiveness. This involves understanding how AI interprets search queries and tailoring product listings and advertising copy to match. Success hinges on leveraging AI to connect with customers more effectively.









