Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
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DHL Restructures Amid Layoffs to Maintain Logistics Leadership

DHL Restructures Amid Layoffs to Maintain Logistics Leadership

Faced with a global economic downturn and increased competition, logistics giant DHL launched the "Fit For Growth" plan, laying off 8,000 employees to cut costs. This article delves into DHL's financial reports, diversified business layout, external challenges, and e-commerce logistics opportunities, exploring whether it can solidify its global market dominance amidst uncertainty. Competitors' "winter is coming" strategies and the fierce competition in the e-commerce market add variables to DHL's future development. The analysis will focus on how DHL plans to maintain its market share and profitability during this period.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Hit by Holiday Sales Decline

Crossborder Ecommerce Hit by Holiday Sales Decline

Cross-border e-commerce Christmas orders generally declined this year due to factors like logistics disruptions, decreased consumer confidence, and intense market competition. A deeper issue lies in some business owners' outdated understanding and failure to adapt their business strategies promptly. Sellers should actively innovate products, build brands, refine operations, and expand channels. Business owners need to enhance their awareness and embrace change to break through in the fierce market competition. Adapting to new trends and being proactive is crucial for success in the current e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

Chinese Sellers Face OIMG Trademark Abuse on Amazon Europe

This paper delves into the "OIMG" trademark abuse case in the cross-border e-commerce sector, revealing the reasons and strategies for dealing with malicious complaints. By analyzing the "Closhion" trademark infringement incident, it exposes the chaos of malicious competition within the industry. The article emphasizes the proactive measures sellers should take when facing malicious complaints and calls on the industry to jointly resist malicious competition and build a healthy and orderly cross-border e-commerce ecosystem. It highlights the need for fairness and ethical practices in the competitive landscape.

12/30/2025 Logistics Industry Insights
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UPS Wins USPS Air Cargo Contract Challenging Fedex

UPS Wins USPS Air Cargo Contract Challenging Fedex

UPS securing the USPS air cargo contract marks a reshaping of the logistics landscape. Experts believe this is an opportunity for UPS to expand its scale and increase revenue. For FedEx, it presents a challenge, potentially requiring strategic adjustments to address the competition. This battle between giants will impact industry competition, service pricing, and ultimately, the consumer experience. The deal signifies a significant shift in market share and intensifies the ongoing rivalry between the leading logistics providers, potentially leading to further innovation and cost optimization within the sector.

01/15/2026 Logistics Industry Insights
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Transpacific Trade Shifts Reshape Global Supply Chains

Transpacific Trade Shifts Reshape Global Supply Chains

The Transpacific trade lane is undergoing profound changes. US demand is driving capacity shifts, while the rise of Southeast Asia is reshaping the carrier landscape. Smaller carriers are emerging, and innovative services are becoming key to competition. Businesses need to pay attention to these trends and adjust their supply chain strategies. Leveraging technology and data-driven solutions is crucial for maintaining a competitive edge in this dynamic market. Companies must adapt to the evolving dynamics to thrive in the face of increasing competition and shifting global trade patterns.

01/19/2026 Logistics Industry Insights
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Google Search Console Bubble Charts Reveal Resilient SEO Keywords

Google Search Console Bubble Charts Reveal Resilient SEO Keywords

Facing the impact of AI on SEO, this article explores how to leverage Google Search Console bubble charts to discover keywords less susceptible to AI erosion. By analyzing bubble chart quadrants, content can be optimized and rankings improved, ensuring stable website traffic growth in the AI era. Using a cross-border logistics navigation website as an example, the article elaborates on specific optimization strategies, helping SEO practitioners break through in the age of AI. This approach aims to maintain and enhance organic visibility despite the evolving landscape.

01/07/2026 Logistics Industry Insights
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Aidriven ERP Transforms Supply Chain Management

Aidriven ERP Transforms Supply Chain Management

This paper delves into how Artificial Intelligence (AI) empowers Enterprise Resource Planning (ERP) systems, reshaping the landscape of supply chain management. It analyzes the roles of AI, machine learning, and generative AI in enhancing decision-making, optimizing user experience, and driving supply chain intelligence. The study also discusses key factors for businesses to consider when selecting an ERP system or best practice solutions. Finally, it explores future trends in intelligent supply chains, highlighting the potential for increased efficiency and resilience through AI-driven optimization.

01/19/2026 Logistics Industry Insights
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Agentic AI Boosts Efficiency in Retail and Logistics

Agentic AI Boosts Efficiency in Retail and Logistics

This seminar focuses on how Agentic AI can empower retail and logistics businesses to optimize inventory management, improve workforce efficiency, reduce operational costs, and enhance customer satisfaction. Industry leaders will share practical experiences and delve into the value and application prospects of Agentic AI. The discussion will cover real-world examples and explore how AI agents can automate tasks, predict demand, and streamline operations, ultimately leading to a more agile and responsive supply chain. Attendees will gain valuable insights into leveraging Agentic AI for a competitive edge.

01/21/2026 Logistics Industry Insights
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Manufacturers Adopt GEO Optimization for AI Procurement Edge

Manufacturers Adopt GEO Optimization for AI Procurement Edge

This paper explores how manufacturing enterprises can enhance brand priority in AI recommendations through GEO optimization within the context of AI-driven intelligent procurement. It details two key steps: keyword positioning and ranking improvement. Through case study analysis and expert collaboration suggestions, the paper provides practical guidance for enterprises to seize brand discourse power in the AI era. The focus is on leveraging geographical targeting and relevant keywords to improve visibility and relevance in AI-powered procurement platforms, ultimately boosting brand recognition and market share.

01/23/2026 Logistics Industry Insights
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