Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Douyin Store Merchants Guide Datadriven Business Models

Douyin Store Merchants Guide Datadriven Business Models

This article provides an in-depth analysis of three business models under the new TikTok Shop policies: merchant mode, influencer mode, and hybrid mode. It compares their advantages, disadvantages, and applicable scenarios, offering a selection guide and data analysis. The aim is to help merchants make informed decisions based on their own circumstances and seize the opportunities in TikTok e-commerce. This guide helps businesses understand which model best suits their needs to maximize success within the platform's evolving landscape.

12/30/2025 Logistics Industry Insights
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Crossborder Logistics Firms Adapt Postpeak Season Strategies

Crossborder Logistics Firms Adapt Postpeak Season Strategies

Cross-border logistics companies should adopt a long-term perspective to build growth strategies that withstand economic cycles. This involves diversifying market presence, strengthening core competencies, expanding into diverse business areas, optimizing cost control, enhancing risk management, and maintaining a long-term focus. By implementing these strategies, companies can navigate cyclical downturns with resilience and achieve sustainable development.

12/30/2025 Logistics Industry Insights
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Shipping Industry Faces Turbulence in 2025 Outlook

Shipping Industry Faces Turbulence in 2025 Outlook

The maritime market faced turbulence in 2024, with challenges and opportunities ahead in 2025. Factors like a global economic slowdown, tariff policy changes, shipping alliance adjustments, stricter environmental regulations, and geopolitical risks are intertwined. To navigate this complex market, companies need to diversify their supply chains, strengthen risk management, embrace digitalization, enhance collaboration, and focus on sustainability. These strategies are crucial for finding direction and success amidst the ongoing market volatility.

12/30/2025 Logistics Industry Insights
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Toyota Rivian Adapt Strategies Amid Auto Tariff Challenges

Toyota Rivian Adapt Strategies Amid Auto Tariff Challenges

The automotive industry faces tariff challenges amid escalating global trade frictions. Toyota strengthens internal collaboration and actively communicates with governments to uphold the USMCA agreement. Rivian adheres to market demand and prudently adjusts its supply chain. Flexibility and cooperation are crucial for the automotive industry to navigate uncertainty. Companies need to pay attention to policy changes, strengthen cooperation, and promote innovation and sustainable development. This proactive approach is essential for mitigating risks and ensuring long-term competitiveness in a dynamic global market.

01/07/2026 Logistics Industry Insights
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Tiktok Shop US Tests Lowcost Ads and Inventory Tactics

Tiktok Shop US Tests Lowcost Ads and Inventory Tactics

This article details the ADS product testing method for TikTok Shop US, emphasizing the use of a low-cost "information store" to quickly validate product potential. Furthermore, it provides refined inventory strategies for different sales stages, helping sellers efficiently select products, reduce inventory risks, and stand out in the competitive market. The focus is on leveraging data-driven insights from ADS to inform both product selection and inventory management, ultimately maximizing profitability and minimizing potential losses.

01/07/2026 Logistics Industry Insights
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USPS Announces 10year Plan to Address Finances and Ecommerce Growth

USPS Announces 10year Plan to Address Finances and Ecommerce Growth

The United States Postal Service (USPS) unveiled its ten-year reform plan, “Delivering for America,” aiming to reverse financial difficulties and improve service quality by expanding package delivery services, adjusting service standards, and streamlining operations to meet e-commerce challenges. The plan faces multiple challenges, including political, technological, and market-related hurdles. Its success hinges on the USPS's execution and adaptability.

01/15/2026 Logistics
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Parcel Discounts Rise As LTL Rates Hold Truckload Demand Slows TD Cowen

Parcel Discounts Rise As LTL Rates Hold Truckload Demand Slows TD Cowen

The TD Cowen/AFS Freight Index indicates a fragmented freight market: unprecedented discounts in parcel shipping, resilient or potentially increasing LTL pricing, and sluggish demand in truckload. Businesses should closely monitor market dynamics and flexibly adjust logistics strategies to capitalize on opportunities and navigate challenges. This includes leveraging parcel discounts while preparing for potential LTL rate hikes and optimizing truckload operations in a low-demand environment. Proactive adaptation is key to success in the current volatile freight landscape.

01/15/2026 Logistics Industry Insights
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Freight Market Rebounds Amid Persistent Challenges FTR

Freight Market Rebounds Amid Persistent Challenges FTR

FTR's SCI index indicates continued improvement in shipper conditions, but the market recovery remains sluggish. Weak conditions are expected for the next few years, requiring flexibility and optimized supply chains. Shippers should focus on strategies to mitigate risks and capitalize on opportunities within this evolving environment. This includes exploring alternative transportation modes, negotiating favorable rates, and leveraging technology to enhance visibility and efficiency. Proactive planning and adaptability are crucial for navigating the current freight market landscape.

01/15/2026 Logistics Industry Insights
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Amazon Invests 4 Billion in Rural US Ecommerce Expansion

Amazon Invests 4 Billion in Rural US Ecommerce Expansion

Amazon is investing $4 billion to expand its rural delivery network, aiming to triple its size by 2026. This initiative challenges Walmart's dominance and seeks to enhance the e-commerce experience for rural customers. The expansion signifies increased competition in the rural market, as Amazon aims to improve accessibility and delivery speed in underserved areas. This strategic move is expected to significantly impact the rural e-commerce landscape and intensify the battle for market share.

01/15/2026 Logistics
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