Beijing Summit Explores Ais Impact on Digital Marketing

Beijing Summit Explores Ais Impact on Digital Marketing

The Fmarketing Digital Marketing Summit & Awards Ceremony will be held in Beijing on December 23rd, focusing on the theme of "AI*Intelligence Transformation: Reshaping Marketing". The summit will bring together industry leaders to share AI applications in areas such as ad delivery and content creation, and explore intelligent marketing solutions. It aims to help companies seize opportunities in the AI era and navigate the evolving marketing landscape with data-driven insights and innovative strategies.

AI Complements Google Search Chatgpt Study Finds

AI Complements Google Search Chatgpt Study Finds

Research indicates that ChatGPT hasn't replaced Google search but coexists with it, expanding information access. Businesses should continue to focus on SEO while also optimizing for AI search engines. Dynamically monitoring channel mixes is crucial to adapt to the AI-driven search landscape and achieve more effective user connections. Embracing this new paradigm allows for a broader and more nuanced approach to reaching target audiences, leveraging the strengths of both traditional and AI-powered search methodologies.

GM Adopts AI to Tackle Supply Chain Challenges

GM Adopts AI to Tackle Supply Chain Challenges

General Motors partnered with aThingz to upgrade its supply chain using AI technology, addressing challenges, controlling costs, and enhancing value. The collaboration highlights the key advantages of aThingz' AI solutions in optimizing logistics and streamlining operations. This transformation allows GM to better navigate market fluctuations, improve efficiency, and gain a competitive edge by leveraging data-driven insights for proactive decision-making. The focus is on how AI enables a more resilient and cost-effective supply chain for General Motors.

AI Video Tech Transforms Logistics and Yard Management

AI Video Tech Transforms Logistics and Yard Management

AI-driven intelligent video solutions are reshaping modern logistics management. Hikvision's solution enhances logistics security and improves operational efficiency through AI technology. By leveraging real-time monitoring, intelligent analysis, and data mining, the solution optimizes logistics processes and builds a safer, more efficient logistics operation system. It provides enhanced security through video surveillance and leverages AI to improve efficiency in areas like warehouse management and route optimization. Ultimately, this leads to a more streamlined and cost-effective logistics operation.

Amazon Sellers Adapt to AI and Policy Changes

Amazon Sellers Adapt to AI and Policy Changes

This article provides an in-depth analysis of Amazon's recent changes in AI applications, page display, and rule adjustments. It analyzes the impact on sellers and proposes corresponding strategies. It emphasizes that sellers should return to the essence of products, value data analysis, embrace AI technology, pay attention to platform policies, and build brands to adapt to the ever-changing market environment. The key takeaway is adapting to change through a focus on product quality, data-driven decisions, and leveraging AI.

Googles AI Search Update Favors Original Content

Googles AI Search Update Favors Original Content

Google's search algorithm is undergoing a significant transformation. AI Overview ranking prioritizes user clicks and content quality. Originality, professional depth, and a human-centric perspective are becoming key factors. Creators should focus on delivering genuine value and avoid low-value AI-generated content to gain an advantage in the AI-driven search environment. This shift emphasizes rewarding content that truly resonates with users and provides insightful information, moving away from purely algorithm-optimized pages towards a more user-focused approach.

Microsofts AI Enhances Supply Chain Management in Dynamics 365

Microsofts AI Enhances Supply Chain Management in Dynamics 365

Microsoft introduces AI demand planning capabilities for Dynamics 365 Supply Chain Management, leveraging AI and machine learning to predict demand fluctuations, reduce inventory, and improve working capital utilization. Users can customize AI models, and the Copilot assistant enhances productivity. Domino's Pizza has successfully implemented this. Microsoft continues to innovate, building a data-driven intelligent supply chain, helping businesses stay ahead in the competition. This allows for more accurate forecasting and optimized resource allocation, ultimately leading to more efficient and responsive supply chain operations.

Guide to AI Search Optimization GEO and Vendor Trends in 2026

Guide to AI Search Optimization GEO and Vendor Trends in 2026

This article delves into the core logic of GEO (Generative Engine Optimization) in the AI search era of 2026, emphasizing three key dimensions: intent understanding, value density, and intelligent compatibility. Furthermore, it provides a professional capability checklist for GEO optimization vendors, along with 30 selection criteria, to help brands stand out in the AI-driven search ecosystem. By focusing on these elements, brands can effectively leverage GEO to enhance their visibility and engagement in the evolving landscape of AI search.

AI Transforms Swimwear Marketing in Fashion Industry

AI Transforms Swimwear Marketing in Fashion Industry

AI technology is reshaping swimwear model presentation. AI models can provide brands with a high-end image, accurately reach target customers, and ensure high consistency and stability in presentation. The application of AI not only reduces costs but also improves efficiency, heralding a new era in fashion marketing. It allows for diverse representation, personalized experiences, and data-driven optimization of campaigns. This innovative approach empowers brands to connect with consumers in more engaging and impactful ways, ultimately driving sales and brand loyalty.

Aidriven Agentic Supply Chains Transform Logistics Industry

Aidriven Agentic Supply Chains Transform Logistics Industry

C.H. Robinson's launch of Agentic Supply Chain marks a new era of AI-driven material handling and logistics management. This intelligent agent-based supply chain leverages predictive analytics and automated decision-making to enhance efficiency. However, it also faces challenges such as data security. Looking ahead, AI will empower businesses to build more efficient, agile, and sustainable supply chains. The adoption of AI in supply chain management promises to revolutionize operations, optimize resource allocation, and improve overall supply chain resilience.

01/28/2026 Logistics
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