Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Ad Delays Disrupt Seller Budgets

Amazon Ad Delays Disrupt Seller Budgets

During the year-end promotion, Amazon advertising data delays have caused widespread concern among sellers. Sellers suspect Amazon is using data delays to induce budget increases, making platform responsibility and response strategies a focal point. This article delves into the causes, impact, and solutions for data delays, urging Amazon to take responsibility and work with sellers to build a healthy ecosystem. The analysis explores the potential for manipulation and offers practical advice for mitigating the risks associated with delayed data reporting.

01/04/2026 Logistics Industry Insights
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Investors Weigh Cashing Out USD Amid Fed Rate Hikes

Investors Weigh Cashing Out USD Amid Fed Rate Hikes

This article analyzes the impact of the USD exchange rate on cross-border e-commerce sellers under the expectation of a Federal Reserve rate hike, and explores the optimal timing for currency withdrawal. It suggests that sellers should make rational decisions based on their own cash flow situation and risk tolerance, weighing the pros and cons, and choosing the most suitable withdrawal strategy. By carefully considering these factors, sellers can optimize their financial outcomes in a fluctuating exchange rate environment.

01/04/2026 Exchange Rate Query
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Tiktok Challenges Facebook for Marketing Dominance

Tiktok Challenges Facebook for Marketing Dominance

TikTok's rapid growth poses a challenge to Facebook, but data suggests Facebook's user base remains twice the size of TikTok's. Most users utilize both platforms. Marketers should avoid pitting them against each other and instead adopt an omnichannel strategy. Tailoring content based on target audience and platform characteristics is crucial for more effective marketing across both platforms. This differentiated approach allows for reaching a broader audience and maximizing campaign impact by leveraging the unique strengths of each social media channel.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Hit by System Outages and Higher Prime Fees

Amazon Sellers Hit by System Outages and Higher Prime Fees

Amazon sellers are facing a double whammy: another system bug coupled with new Prime exclusive discount fee rules. This article analyzes the impact of these two events and provides actionable advice for sellers to enhance product competitiveness, optimize operational strategies, reduce costs, diversify channels, and cope with system errors. Specifically, it offers guidance on navigating the challenges and thriving on the Amazon platform amidst these disruptions. Sellers can leverage these insights to improve their business and overcome the current difficulties.

01/04/2026 Logistics Industry Insights
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Google Algorithm Update Impacts Crossborder Ecommerce SEO

Google Algorithm Update Impacts Crossborder Ecommerce SEO

Google algorithm updates significantly impact cross-border e-commerce SEO. To mitigate negative effects, prioritize user experience, optimize SEO fundamentals, stay updated with official Google announcements, and leverage data analysis. A long-term approach is crucial. Focus on matching user intent by understanding their needs and providing relevant content. Continuous monitoring and adaptation are key to maintaining and improving Google rankings in the face of algorithm changes. Adapting to these changes requires a holistic strategy encompassing technical SEO, content quality, and user engagement.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Inventory Crisis Amid Warehouse Disruptions

Amazon Sellers Face Inventory Crisis Amid Warehouse Disruptions

Amazon warehouses are facing increasing pressure, with operational disruptions and closures in multiple locations, leading to listing sales issues. This article analyzes the reasons behind the warehouse 'paralysis', explores the impact of Amazon's 'slimming' strategy on sellers, and proposes strategies to cope with the warehouse crisis. It aims to help sellers find opportunities amidst the challenges by understanding the underlying issues and implementing adaptive measures to maintain business continuity and optimize inventory management in the face of these logistical hurdles.

01/04/2026 Logistics
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Amazon Tiktok Drive Ecommerce Shifts Amid Global Economic Trends

Amazon Tiktok Drive Ecommerce Shifts Amid Global Economic Trends

This article focuses on the latest trends in cross-border e-commerce, interpreting key information such as Amazon's inventory report updates, TikTok's news dissemination power, and Alibaba.com's category adjustments. It also analyzes the impact of domestic manufacturing investment promotion policies and the European energy crisis on the industry. The aim is to provide valuable insights for cross-border e-commerce practitioners, helping them navigate the evolving landscape and make informed decisions based on current platform policies and broader industry dynamics.

01/04/2026 Logistics
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Amazon Tightens Supply Chain Rules Safeguards Reporting Rights

Amazon Tightens Supply Chain Rules Safeguards Reporting Rights

Amazon is updating its supply chain standards, effective January 19th, with stricter requirements for labor protection, grievance mechanisms, child labor, working conditions, natural resource use, and information security. Sellers should be aware that improper attempts to remove follow sellers might result in losing the right to report infringement. This article details the impact of the new regulations and the correct steps to remove follow sellers, helping sellers operate in compliance. The new rules emphasize ethical and sustainable practices within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Global Aviation Adopts Iatas Ienva for Sustainability Push

Global Aviation Adopts Iatas Ienva for Sustainability Push

The IATA Environmental Assessment (IEnvA) program provides a standardized framework for sustainable development practices in the aviation industry. It aims to help organizations improve environmental performance, reduce operating costs, enhance brand reputation, and meet increasingly stringent environmental regulations. Through IEnvA certification, companies can build internal and external trust, continuously improve their environmental impact, and ultimately achieve sustainable development in the aviation sector. The certification fosters a culture of environmental responsibility and encourages the adoption of best practices across the industry.

01/07/2026 Logistics Industry Insights
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