Amazon Sellers May Misidentify Competitors Study Finds
This article delves into the significance of competitor analysis in Amazon operations, highlighting how traditional methods often mistake 'identical products' for 'competitors,' overlooking genuine substitutes. It analyzes the limitations of conventional competitor analysis and introduces AI-powered techniques for accurately identifying rivals. The article emphasizes that pinpointing the right competitors is crucial for developing effective marketing strategies, optimizing products, and ultimately, winning in the marketplace. Finding the true competition allows for more effective resource allocation and strategic decision-making.
