Unilever Adopts AI Platform to Enhance Digital Marketing

Unilever Adopts AI Platform to Enhance Digital Marketing

Kuaizi Technology's AI creative platform empowers Unilever's digital marketing upgrade by enabling intelligent creative production and real-time optimization through the Unilever Creative Data Center. The Creative DMP provides quantitative insights for creative strategies, guiding brand strategy. Intelligent video diversification and batch generation of personalized videos enhance efficiency. Kuaizi Technology continues to innovate, enabling brands' digital transformation.

01/26/2026 Logistics Industry Insights
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AI Transforms Fashion with Smart Design Inventory Tech

AI Transforms Fashion with Smart Design Inventory Tech

Zhiyi Technology CEO Zheng Zeyu shared how AI empowers the fashion industry, including building intelligent tag systems with large models, enabling designers with AIGC technology, reducing inventory backlog through precise design, and solving inventory problems through supply chain collaboration. He emphasized that the application of AI aims to enhance brand differentiation and competitive advantage by enabling high-frequency product updates and accurately predicting demand, ultimately improving customer satisfaction and brand loyalty, and promoting the digital transformation of the entire industry chain.

01/26/2026 Logistics Industry Insights
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CH Robinson Adopts AI to Transform Freight Logistics

CH Robinson Adopts AI to Transform Freight Logistics

C.H. Robinson leverages Generative AI to automate key aspects of the freight lifecycle, including intelligent quoting, efficient order acceptance, precise appointment scheduling, and real-time tracking. This technology significantly improves efficiency, reduces costs, and provides customers with superior service. CHR's AI strategy not only enhances its own competitive advantage but also brings innovation to the entire logistics industry. By automating these processes, C.H. Robinson is streamlining operations and improving the overall customer experience.

01/26/2026 Logistics
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CH Robinson Adopts AI to Transform Freight Management

CH Robinson Adopts AI to Transform Freight Management

CHR is automating freight processes with AI, accelerating quoting, order placement, and tracking. This automation significantly speeds up order processing, leading to an improved customer experience. The company plans to continue investing in AI to further enhance its logistics operations and provide even greater efficiency for its customers.

01/26/2026 Logistics
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CH Robinson Uses AI to Streamline Freight Logistics

CH Robinson Uses AI to Streamline Freight Logistics

C.H. Robinson leverages Generative AI to automate key stages of the freight lifecycle, encompassing quoting, order acceptance, appointment scheduling, and in-transit tracking, significantly boosting logistics efficiency, reducing response times, and lowering transportation costs. This technology processes thousands of transactions daily, providing customers with faster time-to-market and more competitive pricing while freeing up employees to focus on more strategic tasks.

01/25/2026 Logistics
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CH Robinson Adopts AI to Streamline Freight Operations

CH Robinson Adopts AI to Streamline Freight Operations

C.H. Robinson (CHR) is leveraging generative AI to automate freight operations, aiming to accelerate processes and reduce costs. The AI is applied to areas like quoting and order processing, reducing handling time to seconds. Their core strengths lie in their data assets, industry expertise, and deep customer understanding, enabling them to effectively implement and scale these AI-powered solutions within the logistics landscape. This allows for faster responses and improved overall efficiency in managing freight operations.

01/26/2026 Logistics
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Fedex Deploys AI Robots to Boost Logistics Efficiency

Fedex Deploys AI Robots to Boost Logistics Efficiency

FedEx is testing AI-powered robotic loading technology to enhance ground transportation efficiency. Dexterity AI's DexR robot autonomously loads trailers, utilizing a dual-arm design and AI software for efficient package handling. Despite economic challenges, FedEx is actively exploring automation to meet growing customer demands and market competition. This initiative reflects FedEx's commitment to innovation and its proactive approach to optimizing its logistics operations in a rapidly evolving industry.

01/28/2026 Logistics
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Levi Strauss Adopts AI to Boost Ecommerce Efficiency

Levi Strauss Adopts AI to Boost Ecommerce Efficiency

Levi's has optimized its e-commerce fulfillment process by deploying an AI technology called BOOST. This expands inventory search to physical stores, reduces split orders, and improves operational efficiency. This initiative is a key step in Levi's digital transformation strategy, aiming to enhance customer experience and drive business growth. Currently deployed in the US and Europe, BOOST will be applied to more business areas in the future, promoting the intelligent development of the denim industry.

01/28/2026 Logistics
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SEO Expert Warns Against AI Search Optimization Pitfalls

SEO Expert Warns Against AI Search Optimization Pitfalls

This article exposes the 'quick ranking' pitfalls prevalent in the current GEO (Generative Engine Optimization) landscape. It emphasizes the fundamental importance of SEO basics and advises businesses to adopt compliant, long-term operational strategies. The recommendation is to rationally allocate marketing budgets and avoid blindly following trends, ultimately aiming to enhance brand value. Focusing on sustainable practices over short-term gains is crucial for long-term success in the competitive digital environment. This approach ensures organic growth and avoids potential penalties associated with manipulative techniques.

01/27/2026 Logistics Industry Insights
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Deepseek Enables Data Sovereignty for Crossborder AI Growth

Deepseek Enables Data Sovereignty for Crossborder AI Growth

Deepseek local deployment is a crucial strategy for cross-border enterprises facing data security, response speed, and intelligent decision-making challenges. By ensuring data sovereignty, improving response speed, enabling customized optimization, enhancing cost efficiency, and building technological barriers, it helps companies create a differentiated competitive advantage and construct a cross-border intelligent ecosystem, ultimately winning the future market. Local deployment empowers businesses to maintain control over their data, tailor AI solutions to specific needs, and operate with greater agility and security within their respective regions.

01/27/2026 Logistics Industry Insights
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