Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Minisos Lunar New Year Sales Boom Highlights Douyins Retail Strategy

Miniso utilized a Douyin (TikTok) seeding marketing strategy to test products and engage with users before the New Year Shopping Festival, accurately grasping user needs and creating hit products. Through collaborations with influencers, IP co-branding, leveraging the Juliang Qianchuan platform for traffic, and emotional marketing in live streams, Miniso achieved sales growth and brand asset accumulation, laying the foundation for future business growth. This approach effectively combined product testing, targeted marketing, and engaging content to maximize impact during a key promotional period.

02/12/2026 Logistics Industry Insights
Read More
Chinese Brands Expand Abroad Amid Domestic Market Pressures

Chinese Brands Expand Abroad Amid Domestic Market Pressures

Chinese brands are accelerating their globalization efforts, seeking new growth opportunities. This article analyzes the three stages of overseas expansion, emphasizing the importance of brand premium and exploring the impact of large corporations' globalization on small and medium-sized sellers. Furthermore, it provides suggestions for SMEs, such as differentiated competition and localized operations, to help them break through in overseas markets. These strategies aim to enable smaller players to successfully navigate the competitive landscape and establish a foothold in the global market.

02/12/2026 Logistics Industry Insights
Read More
OYO Struggles in China As Indian Hotel Giant Faces Expansion Challenges

OYO Struggles in China As Indian Hotel Giant Faces Expansion Challenges

Indian budget hotel chain OYO is facing challenges in its expansion within the Chinese market, encountering difficulties in traffic acquisition, channel development, and regulatory compliance. Despite its soaring valuation, whether the Chinese market can become its growth engine remains uncertain. OYO is attempting to reshape the budget hotel experience through offline breakthroughs and localization strategies, while actively pursuing global expansion. Its success or failure in the Chinese market will provide valuable experience for other international companies seeking to enter or expand within China's complex and competitive landscape.

02/12/2026 Logistics Industry Insights
Read More
Amazon Invests 200B in AI As AWS Faces Growth Hurdles

Amazon Invests 200B in AI As AWS Faces Growth Hurdles

Amazon announced a $200 billion capital expenditure plan through 2026, focusing on AI and cloud computing. While AWS continues to grow, its market share faces challenges. The European market is experiencing rapid growth, but antitrust risks remain. This massive investment may put pressure on short-term profits. However, in the long run, it is expected to solidify Amazon's leading position in cloud computing and artificial intelligence, and drive its expansion in the global market. The investment signals Amazon's commitment to maintaining dominance in these crucial tech sectors.

02/11/2026 Logistics Industry Insights
Read More
Retailers Prepare Strategies for 2025 Chinese New Year Demand

Retailers Prepare Strategies for 2025 Chinese New Year Demand

This report provides an in-depth analysis of the 2025 Spring Festival consumption market, revealing emerging trends, channel fragmentation, product category growth areas, and diversified demands in the gift box market. Targeting retailers, the report proposes strategies including omnichannel deployment, product innovation, and precise stock preparation. These strategies aim to help businesses seize Spring Festival opportunities and achieve revenue growth. It highlights the importance of adapting to evolving consumer preferences and optimizing retail operations for maximum impact during this peak season.

02/11/2026 Logistics Industry Insights
Read More
Chinese New Year Spurs Heritage Tourism and Crossborder Travel Boom

Chinese New Year Spurs Heritage Tourism and Crossborder Travel Boom

During the Spring Festival, new trends emerged including reverse New Year travel, temple blessings, intangible cultural heritage tourism, and two-way cross-border travel. Young people sought personalized festive experiences, the temple economy continued to thrive, the Spring Festival Gala effect boosted scenic spot popularity, and intangible cultural heritage was revitalized. The Chinese New Year not only attracted overseas tourists but also encouraged Chinese tourists to explore the world. The large cultural tourism industry faces new opportunities and challenges.

02/11/2026 Logistics Industry Insights
Read More
Dashu Expands Crossborder Ecommerce Services for Global Growth

Dashu Expands Crossborder Ecommerce Services for Global Growth

Big Data Cross-border's New Year address reviews the achievements of the past year, expresses gratitude to partners for their support, and looks forward to future development. Big Data Cross-border will continue to adhere to the principle of customer first, continuously improve service quality and efficiency, and provide cross-border e-commerce practitioners with a more convenient and efficient service experience, helping Chinese brands go global. The company aims to empower businesses with data-driven solutions for successful international expansion.

02/11/2026 Logistics Industry Insights
Read More
Mercedesbenz Dispute Exposes Service Gaps in Chinas Auto Sector

Mercedesbenz Dispute Exposes Service Gaps in Chinas Auto Sector

The Xi'an Mercedes-Benz female owner's protest exposed quality and service issues within the automotive and service industries. This analysis delves into the underlying causes, including management loopholes and profit-driven motives. Solutions proposed include strengthening corporate responsibility, enhancing market supervision, and improving laws and regulations. The aim is to build a healthy and transparent consumer ecosystem, restoring consumer trust. This incident highlights the need for greater accountability and a more consumer-centric approach across the industry to prevent similar situations in the future.

02/11/2026 Logistics Industry Insights
Read More
AI Boom Sparks Volatility in Software Stocks

AI Boom Sparks Volatility in Software Stocks

The AI wave triggered a widespread sell-off in US software stocks, raising concerns about the industry's long-term value. Investors should be wary of AI's impact on traditional profit models and focus on companies that can integrate AI into their operations and improve efficiency. Selective stock picking and attention to the AI industry chain may present opportunities amidst market volatility. The market is undergoing a valuation reset as investors reassess the impact of AI on software companies' future earnings and growth prospects.

02/11/2026 Logistics Industry Insights
Read More
Chinese Ecommerce Adapts DDP Model for EU Fireworks Sales

Chinese Ecommerce Adapts DDP Model for EU Fireworks Sales

This article delves into the end-to-end operational logic of Chinese fireworks cross-border e-commerce entering the European market under the DDP model. It covers entry barriers, cost structure, logistics solutions, compliance risk control, after-sales management, and frequently asked questions. The emphasis is placed on complete qualifications, precise cost accounting, safe and efficient logistics, and strict compliance. This assists sellers in compliant overseas expansion and seizing the early opportunities in the EU holiday gift market.

02/11/2026 Logistics Industry Insights
Read More