Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Fedex Cuts European Jobs to Boost Efficiency

Fedex Cuts European Jobs to Boost Efficiency

FedEx will lay off 1,700-2,000 employees in Europe to reduce costs and respond to market changes. This restructuring is expected to generate annual savings of $125 million to $175 million starting in fiscal year 2027. The move aims to optimize logistics operations and improve efficiency in the European market amidst evolving economic conditions.

01/20/2026 Logistics
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Freight Firms Adopt Cargois for Capacity Efficiency

Freight Firms Adopt Cargois for Capacity Efficiency

CargoIS Capacity provides customized capacity solutions for freight businesses, designed to improve operational efficiency, reduce costs, and drive business growth. Interested users can contact the CargoIS team by filling out a form. Existing customers can obtain support through the customer service portal. The solution focuses on optimizing freight capacity to ensure efficient resource allocation and maximize profitability for logistics providers. It leverages data-driven insights to streamline operations and enhance decision-making related to capacity management.

01/27/2026 Logistics
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Drone Adoption Boosts Warehouse Efficiency Amid Labor Shortages

Drone Adoption Boosts Warehouse Efficiency Amid Labor Shortages

Drone technology is revolutionizing warehouse management by improving inventory accuracy, operational efficiency, and employee safety, while also addressing labor shortages. Despite facing regulatory, technological, and cost challenges, the future trends of drone warehousing point towards greater intelligence, integration, automation, and cloudification. Businesses should proactively evaluate and deploy drone solutions to maintain a competitive edge. This includes exploring applications for inventory tracking, cycle counting, and security surveillance to maximize the benefits of this emerging technology.

01/29/2026 Logistics Industry Insights
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Study Competitor Analysis Cuts Ad Costs Increases Web Traffic

Study Competitor Analysis Cuts Ad Costs Increases Web Traffic

This article, using Plant Covers as an example, details how to leverage competitive analysis to reduce reliance on expensive advertising and increase organic traffic. It provides four practical analysis approaches: identifying organic traffic opportunities, recognizing ineffective ad spending, finding potential keywords, and discovering missing keywords. These strategies help sellers target advertising more precisely and achieve sustainable growth. By understanding competitor strategies and identifying gaps, businesses can optimize their keyword targeting and advertising campaigns, ultimately improving their visibility and reducing ad costs.

02/02/2026 Logistics Encyclopedia
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PSA Hainan Port Boost Maritime Supply Chain Efficiency

PSA Hainan Port Boost Maritime Supply Chain Efficiency

The Singapore Port Authority has signed a memorandum of understanding with Hainan Port International to enhance connectivity between Singapore and Yangpu Port. This initiative aims to improve logistics efficiency between South China and Southeast Asia, thereby promoting regional economic growth.

08/07/2025 Logistics
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Vancouver Port Struggles With Congestion Amid Calls for Rail Upgrades

Vancouver Port Struggles With Congestion Amid Calls for Rail Upgrades

The container congestion issue at the Port of Vancouver is severe. Canadian National Railway (CN) demonstrates strong transportation efficiency, while CPKC faces multiple challenges. Meanwhile, the container throughput at Prince Rupert and Halifax steadily increases, highlighting both the potential and areas for improvement in rail transport. Collaborative efforts across the industry are essential to address these challenges.

08/06/2025 Logistics
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Datadriven Logistics Cuts Shipping Costs

Datadriven Logistics Cuts Shipping Costs

Reveel's "2025 Smart Package Transportation Report" highlights that top logistics teams leverage data analysis and automation to optimize package spending through revenue tracking, transparency in additional fees, and SKU-level insights. In the face of rising costs, these strategies provide a competitive advantage.

08/07/2025 Logistics Industry Insights
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