This article reveals the misconception of blindly pursuing low ACOS in Amazon operations. It emphasizes TACOS (Total Advertising Cost of Sales) as a crucial metric for measuring overall product profitability. The article explains the balance between ACOS and TACOS, and how to achieve a win-win situation for both advertising and organic traffic by building a virtuous cycle. Ultimately, the goal is to achieve explosive sales growth.
Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.
According to the Association of American Railroads data, U.S. rail freight traffic declined in the week ending September 6, influenced by Labor Day. Carload and intermodal volumes both decreased year-over-year. Despite the weak single-week performance, cumulative volumes for the year remain positive. Future development is subject to multiple factors, including economic conditions, policy changes, and internal reforms within the rail industry.
The Weather Company, an IBM business, introduces a Ground Transportation Operations Dashboard. This solution integrates weather and traffic data to provide real-time road conditions and safety alerts for freight and logistics companies. It helps optimize routes, improve efficiency, reduce costs, and ensure driver safety. Tailored solutions are available for dispatchers, distribution center supervisors, and drivers. Future expansion plans include rail, intermodal transportation, and parcel delivery.
The number of new sellers on Amazon has significantly decreased due to rising platform commissions, advertising costs, and higher operational barriers. Despite the decline in new sellers, the platform's GMV continues to grow, with increased traffic for active sellers and expanding scale for top sellers. Chinese sellers dominate the new seller landscape. Amazon is accelerating its transformation into a sales channel for larger enterprises.
Toutiao Mini Program is a key step in ByteDance's vertical expansion, aiming to build a closed-loop ecosystem that benefits users, creators, and developers by linking content and services. Relying on personalized recommendations and eight major traffic entrances, Toutiao Mini Program helps content monetization and increases creator revenue. In the future, mini programs may become a bridge for interconnection between all Toutiao's matrix products.
In 2026, efficient user acquisition is crucial for game globalization success due to market slowdown. Focus on foundational mainstream platforms while exploring niche platforms for incremental growth. Leverage AI for innovative ad creative development and to identify low-cost, high-conversion traffic sources. Optimizing these strategies will be key to navigating the evolving landscape of game marketing and achieving sustainable growth in the global market.
AI technology is revolutionizing Amazon Listing Optimization. By integrating copywriting, visuals, traffic, and reputation, AI-powered panoramic analysis helps sellers pinpoint issues, optimize strategies, and improve efficiency and sales. This signifies a shift towards a more refined and data-driven era of Amazon operations. AI enables precise problem identification and strategic improvements, leading to enhanced performance and a more sophisticated approach to managing Amazon listings.
In the new landscape of foreign trade customer acquisition driven by AI, GEO optimization is crucial. By optimizing content to be AI's preferred source, it enables precise brand exposure. Working in tandem with SEO, GEO secures traditional traffic while pioneering new AI opportunities. WhaleTrade GEO utilizes human-machine collaboration to solve content creation challenges, helping businesses seize the AI era's advantages and achieve increased inquiries.
U.S. rail freight volume increased in the first week of August, with both carload and intermodal traffic rising. Gains were seen in grain, coal, and automotive shipments, while petroleum declined. Year-to-date cumulative volume also showed growth. This positive trend in rail freight suggests a potentially strengthening economy and improved supply chain performance, as rail transport is a key indicator of industrial activity and consumer demand.
