Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon Relaxes Marketing Rules Amid Yuan Decline Aiding Crossborder Sellers

Amazon's marketing policies may be loosening, allowing sellers to send marketing emails more broadly. The USD exchange rate breaking 7 offers a temporary respite for cross-border sellers. Amazon Europe is reminding sellers to participate in the Transparency Program to combat counterfeiting risks during the peak season. Walmart has launched a virtual try-on feature to enhance the shopping experience. Amazon Japan has revised registration rules for food, beverage, and alcohol products. These changes and innovations are impacting the e-commerce landscape for both sellers and consumers.

09/30/2025 Logistics Industry Insights
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Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

This article analyzes the surge in popularity of trading cards on TikTok during the World Cup, revealing new marketing opportunities arising from the fusion of sports events and social media. By examining TikTok user behavior, trending topics, and marketing case studies, it explores how brands can leverage the World Cup hype, utilize experiential marketing, and establish emotional connections with younger users to enhance brand value. The analysis highlights the potential of TikTok as a platform for engaging with sports fans and driving brand awareness during major sporting events.

12/30/2025 Logistics Industry Insights
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Firms Use Free Email for Tiktok Marketing to Cut Costs

Firms Use Free Email for Tiktok Marketing to Cut Costs

This article introduces how to obtain 50 email accounts using the free version of Alibaba Cloud Corporate Email for TikTok account registration, addressing the issues of high registration costs and difficult management associated with Gmail. It details the steps for activating Alibaba Cloud Corporate Email, domain name resolution, modifying the administrator password, generating email accounts, and batch importing email accounts. This provides a low-cost, high-efficiency solution for TikTok matrix operation, enabling users to manage multiple accounts effectively and efficiently.

12/30/2025 Logistics Encyclopedia
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Five Key Strategies for Global Social Media Marketing in 2026

Five Key Strategies for Global Social Media Marketing in 2026

This article delves into five key trends shaping overseas social media marketing in 2026: the explosion of AI-generated content, stricter platform regulations, the rise of interactive content, automated advertising systems, and multi-platform hybrid growth. It emphasizes the importance of differentiated brand personalities, safe and compliant operations, private community building, precise ad targeting, and a multi-platform matrix. The article also recommends using tools like Maskfog to ensure account security and facilitate marketing growth in the evolving landscape.

01/15/2026 Logistics Industry Insights
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Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Uber Freight Uses AI to Transform Logistics Industry

Uber Freight Uses AI to Transform Logistics Industry

Uber Freight is leveraging Artificial Intelligence (AI) to reshape the logistics industry, evolving from initial chatbots to broader intelligent applications like optimized freight matching, pricing, and route planning. Through a data-driven AI strategy, Uber Freight aims to build a smarter, more efficient, and sustainable logistics ecosystem, creating greater value for customers and the entire industry. While facing challenges such as data security and algorithmic fairness, the application prospects of AI in logistics remain vast.

01/07/2026 Logistics Industry Insights
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Tencent Awards Spotlight Brand Integration in Chinese Media

Tencent Awards Spotlight Brand Integration in Chinese Media

The Tencent IN Innovation Smart Marketing Awards reveal a new paradigm for brand film and TV marketing: precise targeting through segmented and contextualized marketing, marketing beyond online channels to create immersive experiences, and cultural empowerment to achieve resonance in values. With content at its core, Tencent builds a full-link digital marketing ecosystem, helping brands and the platform achieve a win-win situation. This approach emphasizes the importance of understanding the audience and creating meaningful connections through engaging content and experiences.

01/04/2026 Logistics Industry Insights
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Ecommerce Sellers Leverage World Cup for Sales Growth

Ecommerce Sellers Leverage World Cup for Sales Growth

Budweiser's massive investment faced a World Cup ban, a marketing failure! How can cross-border e-commerce avoid repeating this mistake? This article details World Cup marketing strategies, offering practical advice on creating a festive store atmosphere, social media marketing, and advertising. It also provides a guide to avoid marketing pitfalls, helping sellers leverage the event to achieve brand exposure and sales growth. Learn how to accurately capitalize on the World Cup buzz and maximize your ROI while avoiding common marketing missteps during this global event.

01/06/2026 Logistics Industry Insights
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Instagram Launches Free Insights Tool for Marketers

Instagram Launches Free Insights Tool for Marketers

IG Export - IG Follower Export Tool is a free tool allowing users to batch scrape follower data from public Instagram accounts, providing new data support for social media marketing. By analyzing competitor's followers, businesses can optimize their marketing strategies. However, users should exercise caution when using bulk marketing tools and adhere to platform rules. The tool facilitates data-driven insights into audience demographics and potential customer bases, enabling more targeted and effective marketing campaigns.

01/04/2026 Logistics Industry Insights
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