amazon seller messaging News

Amazon Ends Top Reviewer Badges Disrupting Seller Strategies

Amazon's removal of the TOP Review badge requires sellers to re-evaluate their review strategies. Key strategies for enhancing product competitiveness in the post-TOP Review era include prioritizing organic reviews, exploring alternative badges or endorsements, strengthening product descriptions, actively engaging in review interactions, and ensuring compliant review practices. Focusing on building genuine customer trust and providing high-quality products will be crucial for maintaining a positive reputation and driving sales.

12/30/2025 Logistics Industry Insights

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights

Amazon Enhances AB Testing Tools for Seller Conversions

Amazon's 'Manage Your Experiments' feature has been upgraded with similarity alerts and auto-publish functionality, helping sellers conduct A/B tests more efficiently, optimize listings, and increase conversion rates. The auto-publish feature sets a 66% data improvement threshold to ensure significant optimization results. Sellers should take full advantage of these new features to continuously test and optimize, enhancing their operational capabilities. This update streamlines the A/B testing process and provides data-driven insights for improved listing performance on Amazon.

12/30/2025 Logistics Industry Insights

Amazon Updates Seller Insurance Rules for 1M Sales

This article provides an in-depth analysis of the latest Amazon Commercial General Liability Insurance policy, focusing on key requirements such as sales threshold, deductible limitations, and consistency of the insured's name. Addressing the challenges faced by sellers, it proposes strategies including timely attention to policy updates, choosing legitimate insurance channels, carefully verifying information, and selecting insurance plans based on individual circumstances. This helps sellers successfully pass audits and achieve compliant operations on the Amazon platform.

12/30/2025 Logistics Industry Insights

Amazon to Remove Zeroscore Listings Tightens Seller Rules

Amazon has released its latest Listing "health check" standards, emphasizing the importance of "optional attributes." Listings scoring 0 will be blocked, requiring sellers to refine their operations. Optimize elements such as titles, images, and A+ pages to improve Listing quality and gain higher weight and more exposure. This update highlights the need for meticulous attention to detail in Listing optimization to comply with Amazon's rules and maximize product visibility.

01/06/2026 Logistics Industry Insights

Amazon Revamps Seller Rating System Key Changes Explained

Amazon's fall Prime Day is approaching, and Prime Exclusive Discounts now require a fee, demanding seller flexibility. Simultaneously, Amazon is testing removing product ratings from search pages, sparking debate about conversion rates and opportunities for new products. Sellers should focus on product quality, optimize product detail pages, acquire genuine reviews, and operate compliantly to adapt to platform changes. This includes understanding the impact of paid Prime discounts and the potential shift in consumer behavior due to the absence of visible ratings in search results.