Guide to Selling on Amazon US Strategy and Brand Protection

Guide to Selling on Amazon US Strategy and Brand Protection

This article provides a practical guide for operating on Amazon US, covering data-driven strategies for selecting trending products, key considerations for pricing and logistics in operational strategies, and the importance of brand intellectual property protection. By optimizing product selection, operations, and brand protection, this guide aims to help sellers succeed in the highly competitive marketplace. It emphasizes a holistic approach to building a sustainable and profitable Amazon business through strategic product sourcing, efficient operations, and proactive brand defense.

01/28/2026 Logistics Encyclopedia
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Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia Names Matt Furlong Country Manager Amid Localization Push

Amazon Australia announced Matt Benham as the new Country Manager, succeeding Janet Menzies, who will become a Technical Advisor to the CEO of Amazon Stores globally. Benham brings extensive experience in the Australian market and will focus on expanding product selection, improving delivery speed, and maintaining competitive pricing. This leadership change signals Amazon's further commitment to its localization strategy, aiming to provide a better shopping experience for Australian consumers. The move emphasizes a deeper understanding and catering to the specific needs and preferences of the Australian market.

01/28/2026 Logistics Industry Insights
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Mccormick Expands Retail Presence Via Amazon for Spice Market Growth

Mccormick Expands Retail Presence Via Amazon for Spice Market Growth

McCormick is poised to expand its retail presence through its strong partnership with Amazon, capitalizing on Amazon's acquisition of Whole Foods. This analysis explores McCormick's collaborative advantages, development strategies, and diversification approaches. The case provides valuable insights and serves as a reference for other businesses seeking to leverage strategic partnerships and adapt to evolving retail landscapes. McCormick's proactive approach demonstrates the potential for growth through embracing new channels and adapting to changing consumer behavior within the food industry.

01/29/2026 Logistics Industry Insights
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Amazon Boosts Air Cargo Network Via DHL Deal New Hubs

Amazon Boosts Air Cargo Network Via DHL Deal New Hubs

Amazon partners with DHL to share airport hubs, accelerating its air freight expansion and aiming to improve delivery speeds for Prime members. This move represents a significant step in Amazon's strategy to build its own logistics network, challenging traditional logistics giants. This development will also impact the e-commerce landscape, with logistics becoming a key competitive advantage. Amazon's increased control over its supply chain could lead to faster delivery times and improved customer satisfaction, further solidifying its position in the market.

01/29/2026 Logistics Industry Insights
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Amazon Opens New Oklahoma Delivery Station to Boost Rural Access

Amazon Opens New Oklahoma Delivery Station to Boost Rural Access

Amazon plans to build a new distribution station in Oklahoma, aiming to improve delivery speed and service in rural areas. This initiative is expected to create jobs and support the development of rural e-commerce. The new facility will enhance Amazon's logistics network, enabling faster and more reliable delivery options for customers in underserved communities. This investment demonstrates Amazon's commitment to expanding its reach and supporting economic growth in rural regions by facilitating efficient e-commerce fulfillment.

01/30/2026 Logistics
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LCL Ocean Freight Gains Traction for US Amazon FBA Imports

LCL Ocean Freight Gains Traction for US Amazon FBA Imports

FBA US ocean freight LCL service offers a cost-effective logistics solution for cross-border e-commerce sellers. By utilizing the LCL (Less than Container Load) shipping model, it reduces transportation costs and increases flexibility. Choosing the right service provider, paying attention to service processes, potential risks, and future trends are crucial. This helps businesses expand into the US market by providing a more affordable and adaptable shipping option for smaller shipments, enabling them to compete effectively and manage inventory efficiently.

01/30/2026 Logistics
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Amazon FBA Ocean Freight Costs and Timelines for US Sellers

Amazon FBA Ocean Freight Costs and Timelines for US Sellers

This article provides an in-depth analysis of the transit time, cost structure, and influencing factors of Amazon FBA ocean freight to US warehouses. It covers aspects such as the port of origin, shipping method, seasonal factors, and customs clearance efficiency. Furthermore, it offers strategies to reduce ocean freight costs, empowering cross-border e-commerce sellers to make informed decisions and optimize their logistics solutions. Understanding these elements is crucial for efficient and cost-effective FBA operations.

01/30/2026 Logistics Encyclopedia
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Amazon US Shopping Guide Tips for Prices Shipping and Pitfalls

Amazon US Shopping Guide Tips for Prices Shipping and Pitfalls

Amazon US is a popular global shopping destination due to its competitive prices, efficient logistics, and quality service. This article delves into its advantages and provides a guide to avoid common pitfalls, helping you enjoy safe and convenient global shopping. Key tips include paying attention to seller reputation, product reviews, after-sales policies, and customs duties & shipping costs to ensure a smooth shopping experience.

01/30/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales by Overcoming Platform Limits

Ebay Sellers Boost Sales by Overcoming Platform Limits

This article provides an in-depth analysis of eBay's sales limit rules, including new seller restrictions, listing limits, and account restrictions. It offers practical methods to remove these limits, such as setting up automatic refunds, avoiding duplicate listings, improving service quality, and requesting increased limits. Furthermore, it explores the criteria for defining a top eBay seller, emphasizing the importance of compliant operations and high-quality customer service. Understanding and addressing these aspects are crucial for sellers aiming to grow their business on eBay and avoid potential account suspensions.

01/06/2026 Logistics Encyclopedia
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Air Cargo Firms Adapt Sales Strategies Amid Market Competition

Air Cargo Firms Adapt Sales Strategies Amid Market Competition

This paper delves into key strategies for air freight sales and key account management, covering market insights, customer relationships, product knowledge, sales techniques, and compliance. It emphasizes key account identification, needs analysis, customized solutions, relationship maintenance, and performance evaluation. Furthermore, it proactively analyzes future trends such as digital transformation, personalized services, supply chain collaboration, and green initiatives, providing practical guidance for practitioners. The aim is to equip sales professionals with the knowledge and tools necessary to effectively manage and grow their key accounts in the dynamic air freight industry.

01/20/2026 Logistics Encyclopedia
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