Meesho Aims to Shed Discount Image Attract Brands in India

Meesho Aims to Shed Discount Image Attract Brands in India

Meesho's rise in the Indian e-commerce market is marked by downloads surpassing Amazon and Flipkart. The company is now striving to shed its low-price image and venture into branded product categories. This transition presents both significant challenges and opportunities. While its initial success was built on affordability, attracting higher-spending customers and competing with established players in the branded goods sector will require strategic shifts in marketing, product selection, and overall brand perception. The Indian e-commerce landscape is becoming increasingly competitive, making Meesho's evolution crucial for long-term success.

01/05/2026 Logistics Industry Insights
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Ecommerce Sellers Face Trademark Risks Over 100 Claims

Ecommerce Sellers Face Trademark Risks Over 100 Claims

Cross-border e-commerce sellers beware! The common phrase "100%" has been registered as a trademark, and the rights holder has launched large-scale infringement lawsuits, affecting platforms like Alibaba International Station, AliExpress, and Amazon. Sellers should immediately conduct self-checks to avoid using the trademark in product descriptions, especially in the sports equipment sector. The trademark is registered in multiple locations worldwide, necessitating vigilance against infringement risks on other sites. Sellers should carefully review their product listings and marketing materials to ensure compliance and avoid potential legal issues.

12/31/2025 Customs Knowledge
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Crossborder Ecommerce Boom Strains Sellers Health

Crossborder Ecommerce Boom Strains Sellers Health

This article tells the entrepreneurial story of Lao Li, a cross-border e-commerce practitioner. It chronicles his journey from escaping a state-owned enterprise to seizing the Amazon opportunity, navigating the pandemic's impact and exploring market diversification. Ultimately, it reflects on the balance between health and wealth. The narrative reveals the hardships and challenges behind the high returns of the cross-border e-commerce industry, and the toll it takes on the physical and mental health of practitioners, prompting readers to reflect on the values of life.

12/29/2025 Logistics Industry Insights
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Sheins Platform Shift Could Disrupt Global Ecommerce

Sheins Platform Shift Could Disrupt Global Ecommerce

Fast-fashion giant SHEIN plans to open its platform, transforming into a comprehensive e-commerce platform and directly competing with Amazon and others. With its robust supply chain and low-price strategy, SHEIN has an advantage during economic downturns. However, logistics, quality control, and competitive pressure are challenges it faces. The success of SHEIN's platform transformation will have a profound impact on the cross-border e-commerce landscape. Its ability to navigate these hurdles and maintain its competitive edge will determine its long-term success in this evolving market.

12/30/2025 Logistics Industry Insights
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Temu Gains Ground Against Ecommerce Giants in US Africa

Temu Gains Ground Against Ecommerce Giants in US Africa

Pinduoduo's cross-border e-commerce platform, Temu, has rapidly risen to prominence with its low-price strategy, surpassing Amazon and SHEIN to top the US App Store shopping charts and actively expanding into the African market. This article delves into the factors behind Temu's success, Z generation consumer preferences, the potential of the African e-commerce market, and how sellers can capitalize on the new opportunities presented by Temu. It also looks ahead to Temu's future development prospects, highlighting the platform's disruptive approach to the global e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Huachang Logistics Faces Scrutiny Over Crossborder Ecommerce Reliability

Huachang Logistics Faces Scrutiny Over Crossborder Ecommerce Reliability

This article provides an in-depth analysis of Huachang Logistics, covering its background, services, reliability, and delivery capabilities, aiming to offer valuable insights for cross-border e-commerce sellers. Huachang Logistics excels in FBA first leg services for the US and Europe, but there's room for improvement in global network coverage and peak season delivery times. Overall, Huachang Logistics is a worthwhile option for businesses focused on the Amazon platform and requiring professional FBA first leg services. It's a good choice for those prioritizing US and European markets.

01/07/2026 Logistics
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UPS Expands Airconditioned Trucks Amid Labor Disputes

UPS Expands Airconditioned Trucks Amid Labor Disputes

UPS is accelerating its air conditioning retrofit agreement with the Teamsters union, planning to install air conditioning in 5,000 vehicles to improve employee working conditions. This move aims to ease labor relations but faces challenges related to cost, technology, and ongoing negotiations. Simultaneously, UPS's network restructuring and adjustments to its Amazon business present both new opportunities and challenges. The company is navigating a complex landscape while striving to enhance worker well-being and maintain operational efficiency. The success of the air conditioning initiative could significantly impact employee morale and future labor negotiations.

01/15/2026 Logistics
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Freight Forwarding Challenges Damage Discrepancies Fees

Freight Forwarding Challenges Damage Discrepancies Fees

This article addresses common issues encountered by newcomers in freight forwarding, such as responsibility for container damage, discrepancies between bill of lading and customs declaration names, and EDI fees. It provides detailed analysis, solutions, and precautions to help beginners quickly grasp industry knowledge and enhance their professional skills. The guide aims to equip new freight forwarders with practical insights to navigate potential pitfalls and improve their operational efficiency, ensuring smoother and more successful transactions.

08/22/2025 Logistics Encyclopedia
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Douyin Shop Guide Tips for Product Selection and Success

Douyin Shop Guide Tips for Product Selection and Success

This article provides a detailed analysis of product selection strategies for new Douyin Shop sellers. It emphasizes avoiding high-investment, high-after-sales, and high-risk categories, recommending easy-to-start categories such as smart home, personal care and household cleaning, toys, and pets. It also discusses the risks and opportunities in the women's clothing category and proposes refined operation techniques to help new sellers gain a foothold and achieve profitability on the Douyin e-commerce platform. The guide aims to help new sellers to start their business steadily and achieve profitability.

12/30/2025 Logistics Encyclopedia
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Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Cross-border e-commerce sellers should be aware of the risk of patent infringement related to shoe soles! Recently, some sellers have been sued for imitating shoe sole designs, and their accounts may be frozen. This article reminds sellers to withdraw funds promptly to avoid high settlement fees and provides a detailed analysis of the three types of Amazon patent infringement and methods to avoid them. It emphasizes the importance of conducting thorough checks before launching new products, implementing differentiated designs, and securing patent protection. Compliant operation is key to the long-term development of cross-border e-commerce.

12/30/2025 Customs Knowledge
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