Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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Douyin Shop Sales Double with Influencer Marketing Strategy

Douyin Shop Sales Double with Influencer Marketing Strategy

This article provides a complete guide for TikTok Shop owners to find influencers for product promotion. It covers key steps including defining product categories, joining the TikTok Creator Marketplace, analyzing data for sample sending, differentiating products, understanding the influencer's perspective, and efficiently connecting with influencers. Mastering these techniques will help merchants effectively connect with high-quality influencers and achieve significant growth in shop performance.

01/06/2026 Logistics Industry Insights
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WCO Launches Scholarships for Small Island Economies Capacity Building

WCO Launches Scholarships for Small Island Economies Capacity Building

The World Customs Organization (WCO) launched a scholarship program for Small Island Economies (SIEs) to enhance the capacity building of customs officials in these regions. The program provides training in areas such as international economics, trade regulations, data analysis, and risk management to SIEs customs officials through needs assessments, curriculum design, and expert instruction. It aims to help them improve customs management and promote sustainable economic development.

01/05/2026 Customs Knowledge
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Zimbabwe Launches Trade Single Window with WCO Support

Zimbabwe Launches Trade Single Window with WCO Support

The WCO supports Zimbabwe's Electronic Single Window project, aiming to improve government collaboration. Experts shared experiences, emphasizing stakeholder engagement and data harmonization to streamline Zimbabwe's trade processes. The initiative seeks to reduce trade barriers, improve efficiency, and enhance transparency. By implementing a single platform for all trade-related documentation and procedures, Zimbabwe aims to boost its competitiveness in the global market and facilitate smoother cross-border trade.

01/05/2026 Customs Knowledge
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ATA Forecasts Rising Freight Volume in Trucking Through 2035

ATA Forecasts Rising Freight Volume in Trucking Through 2035

The American Trucking Associations (ATA) forecasts that trucking will remain dominant despite recent freight volume declines. They project a 1.6% increase in freight volume by 2025, reaching nearly 14 million tons by 2035. The report emphasizes trucking's central role within the supply chain and provides crucial insights for industry leaders and policymakers. It offers valuable data and projections for strategic planning within the trucking and logistics sectors.

01/07/2026 Logistics Industry Insights
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Ebay Sellers Guide to Sustainable Profits for Beginners

Ebay Sellers Guide to Sustainable Profits for Beginners

This article is for new eBay sellers, detailing strategies to achieve consistent sales and profit growth. It covers auction traffic generation, rapid product listing, Listing optimization, selecting the best posting time, data analysis, and excellent customer service. Master these techniques to quickly transition from an eBay beginner to a profitable expert. Learn how to leverage these key areas to boost your eBay presence and drive sales.

01/04/2026 Customs Knowledge
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Crossborder Ecommerce to Rise As Fed Rate Hikes Ease

Crossborder Ecommerce to Rise As Fed Rate Hikes Ease

The Fed's slowing rate hikes signal a potential recovery in the US consumer market. This article analyzes the relationship between rate hikes, inflation, and consumption. By examining the rate hike strategies of the UK and the EU, it provides data-driven strategic advice for cross-border e-commerce businesses. This guidance aims to help them seize new opportunities presented by the anticipated consumption recovery.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Gain Edge with Keyword Optimization Strategies

Ebay Sellers Gain Edge with Keyword Optimization Strategies

This article provides an in-depth analysis of key aspects of eBay keyword optimization, including keyword coverage, data analysis, ranking optimization, A/B testing, and title formulas. The goal is to help sellers improve product search rankings and sales performance on eBay. By focusing on these strategies, sellers can enhance visibility and attract more potential customers to their listings, ultimately boosting their overall revenue and market presence.

12/31/2025 Logistics Encyclopedia
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Datadriven Strategy Boosts Mercado Libre Crossborder Sales

Datadriven Strategy Boosts Mercado Libre Crossborder Sales

This article delves into six key strategies for optimizing Mercado Libre ads, covering data metric interpretation, precise product selection, refined campaign optimization, budget management, special date marketing, and results evaluation. It aims to help cross-border e-commerce sellers improve advertising performance and achieve sales growth. The strategies provide a comprehensive guide to maximize ROI and effectively target the Latin American market through Mercado Libre's advertising platform.

12/29/2025 Logistics Industry Insights
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Globex Corp Invests 28M in Crossborder Ecommerce Expansion

Globex Corp Invests 28M in Crossborder Ecommerce Expansion

Giant Star Technology invests 280 million to acquire Ailean Cleaning, deeply entering the power tool market. Through data analysis, the company's category expansion strategy is revealed, focusing on market size, synergy, e-commerce adaptability, and risk control. This provides insights for cross-border e-commerce sellers: innovation and category expansion are crucial for breaking through challenges in a difficult market, while product strength remains the core competitiveness.

12/30/2025 Logistics Industry Insights
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