Amazon Launches Brand Dashboard to Boost Seller Growth

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge with Brand Analytics Guide

Amazon Sellers Gain Edge with Brand Analytics Guide

This article provides an in-depth analysis of Amazon Brand Analytics, highlighting its core value in competitive intelligence, conversion rate analysis, keyword optimization, and audience targeting. By detailing the four key report modules and offering a practical method for calculating competitor conversion rates, it aims to help sellers effectively leverage Brand Analytics. The goal is to optimize product listings, improve advertising performance, and ultimately achieve success in the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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Amazon Tests Direct Brand Links in Search Results

Amazon Tests Direct Brand Links in Search Results

Amazon US is testing a new feature that allows users to jump directly to a brand's official website when a product search yields no results. This initiative aims to improve user experience, increase brand exposure, and strengthen Amazon's market position. The feature doesn't involve commission fees, potentially exploring new business models. This direct link provides an alternative path for customers, enhancing their shopping journey even when specific products aren't readily available on Amazon.

01/27/2026 Logistics Industry Insights
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Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon Enhances Video Ads to Boost Brand Store Traffic

Amazon's Brand Video Ads have a major update, now directly driving traffic to Brand Stores and sub-pages. This article analyzes how to leverage this new feature, using strategies like granular sub-pages, consistent brand tone, and brand storytelling to precisely drive traffic and improve conversion rates. It also reminds sellers to check for feature availability and seize the opportunity to get ahead.

01/04/2026 Logistics Encyclopedia
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon sellers are currently experiencing a wave of brand removals, affecting thousands of brands. The primary suspected cause is inconsistencies between the trademark registration entity and the store entity. Sellers are advised to remain calm, avoid hasty appeals, closely monitor industry trends, and immediately self-check their store's brand information. Furthermore, it's crucial to prioritize brand compliance and adhere to Amazon's brand policies to mitigate future risks and ensure account stability.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Brand Registry Abuse Flags Resolution Tips

Amazon Sellers Face Brand Registry Abuse Flags Resolution Tips

This article addresses the common issue of "account abuse" within the Amazon Brand Registry. It provides an in-depth analysis of typical scenarios and offers a proven and effective appeal strategy. The strategy emphasizes the importance of preparing comprehensive contracts, invoices, and authorization letters, combined with effective appeal techniques, to significantly increase the chances of a successful appeal. Furthermore, the article shares alternative solutions and approaches related to account abuse for sellers' reference.

01/04/2026 Logistics Industry Insights
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Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon's sudden termination of the third-party brand licensing program has left many sellers facing inventory glut. This decision may be related to antitrust investigations, controversies surrounding Amazon's own brands, and the platform's ecosystem balance. While this presents opportunities for ordinary sellers, they need to strengthen brand building, diversify operations, and pay close attention to platform policies to thrive in cross-border e-commerce. The change emphasizes the importance of independent branding and adaptability for sellers navigating the evolving Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Revokes Brand Access for Thousands Amid Registry Abuse

Amazon Revokes Brand Access for Thousands Amid Registry Abuse

Amazon has recently revoked brand permissions for many sellers, citing "brand abuse." This article delves into the common causes of brand abuse and provides a detailed appeal guide to help sellers overcome this challenge. It emphasizes the importance of compliant operations and strengthening brand building for long-term growth. Sellers should prioritize ethical practices and invest in building a reputable brand to avoid potential penalties and ensure sustainable success on the platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Brand Value with EBC Logistics Upgrades

Amazon Sellers Boost Brand Value with EBC Logistics Upgrades

This paper explores the importance of Amazon EBC in enhancing brand value and focuses on the challenges faced by independent website sellers in cross-border logistics. For these sellers, strategies are proposed, including selecting reliable logistics partners, optimizing logistics processes, providing diverse shipping options, and establishing a comprehensive after-sales service system. The aim is to help sellers improve product competitiveness and gain market share by streamlining their logistics operations and improving customer satisfaction.

01/07/2026 Logistics
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