Common Xiaohongshu Marketing Mistakes Brands Should Avoid

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

This article reveals 20 common “counterproductive operations” in Xiaohongshu marketing, covering strategic misjudgments, content errors, tactical deviations, and cognitive biases. It aims to help businesses avoid pitfalls and achieve effective growth. The article emphasizes the importance of long-term thinking, user-centricity, and data analysis. It recommends that companies enhance team awareness through professional training. By understanding these common mistakes and focusing on best practices, brands can significantly improve their Xiaohongshu marketing performance and drive sustainable growth.

12/30/2025 Logistics Industry Insights
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Shanghai Covid Surge Disrupts Global Ecommerce Supply Chains

Shanghai Covid Surge Disrupts Global Ecommerce Supply Chains

The Shanghai COVID-19 outbreak severely impacted cross-border logistics, exacerbating delays due to port congestion, courier service disruptions, and infected truck drivers. This increases delivery time risks. Sellers should monitor listing performance and return rates closely. To proactively address these challenges, optimizing operations and adjusting inventory strategies are crucial. By adapting and innovating, sellers can navigate the crisis and potentially seize new opportunities in the market.

01/04/2026 Logistics
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Amazons Discount Marketplace Sparks Debate for Crossborder Sellers

Amazons Discount Marketplace Sparks Debate for Crossborder Sellers

Amazon's upcoming "Low-Price Marketplace" is generating significant attention in the cross-border e-commerce sector. Focusing on products under $20 and employing a fully managed model, it aims to compete with platforms like Temu and SHEIN. Some sellers have already stocked goods in Dongguan warehouses, with internal testing expected in November, though a full launch may be delayed until next year. Simultaneously, stricter US T86 customs clearance policies require sellers to prioritize compliance and adapt to evolving market dynamics.

01/07/2026 Logistics Industry Insights
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Bai Mahuis Crossborder Ecommerce Training Sparks Debate

Bai Mahuis Crossborder Ecommerce Training Sparks Debate

This article provides an in-depth analysis of Baimahui, a cross-border e-commerce training institution, detailing its background, curriculum, faculty, and key selling points like 'performance guarantee'. It also advises readers to remain rational when choosing cross-border e-commerce training, avoiding the 'get rich quick' myth. Practical suggestions are offered to help readers select suitable courses and avoid common pitfalls. The article aims to provide a balanced perspective and empower informed decision-making in the competitive e-commerce training landscape.

01/06/2026 Logistics Industry Insights
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Amazons Overseas Warehouses Boost Sellers for Peak Season

Amazons Overseas Warehouses Boost Sellers for Peak Season

Amazon's warehouse adjustments are drawing attention, requiring sellers to closely monitor official announcements and adjust their strategies promptly. Overseas warehouses, as a flexible and efficient logistics solution, can help sellers avoid logistics challenges, flexibly allocate inventory, improve customer experience, and expand markets. This enables effective response to challenges and success during peak seasons. Sellers should consider overseas warehousing to mitigate risks associated with FBA changes and maintain a competitive edge in the cross-border e-commerce landscape.

12/31/2025 Logistics
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Amazons Early Prime Deals Signal Holiday Spending Trends

Amazons Early Prime Deals Signal Holiday Spending Trends

Data from Amazon's Prime Early Access Sale indicates a diversion of some Black Friday and Cyber Monday demand, leading to a decrease in average order value. Consumer sentiment suggests a wait-and-see approach. Amazon's own products performed strongly. Third-party sellers need to adapt by employing strategies such as differentiated competition, refined operations, and diversified channels to navigate the evolving market landscape. The report highlights the need for sellers to be proactive and responsive to changing consumer behaviors during major sales events.

12/30/2025 Logistics Industry Insights
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Ozons Nasdaq Exit Shakes Russian Ecommerce Market

Ozons Nasdaq Exit Shakes Russian Ecommerce Market

Russian e-commerce platform Ozon announced its delisting from Nasdaq, where its stock trading had been suspended. The company states that the delisting will not affect its business operations, but losing access to US equity financing channels may pose challenges. This event reflects the impact of geopolitical risks on companies listed overseas and is a point to consider for cross-border e-commerce businesses. The delisting highlights the volatility and potential risks associated with international listings in the current global climate.

01/16/2026 Logistics Industry Insights
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Directtoconsumer Brands Face Cash Flow Challenges Amid Growth

Directtoconsumer Brands Face Cash Flow Challenges Amid Growth

This article explores common cash flow management challenges faced by D2C brands during expansion. Jon Blair, founder of Free to Grow CFO, emphasizes that a profitable income statement doesn't guarantee healthy cash flow. Brands should focus on the impact of inventory, accounts receivable, and marketing expenses on cash flow. Establishing a cash flow forecasting mechanism is crucial for sustainable growth. By proactively managing these elements, D2C brands can navigate the complexities of scaling and ensure long-term financial stability.

11/03/2025 International Settlement
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Ecommerce Giants Thrive in IPO Boom Amid Branding Focus

Ecommerce Giants Thrive in IPO Boom Amid Branding Focus

Despite challenges, many cross-border e-commerce sellers are pursuing IPOs, exceeding $5 billion in total revenue. Branding is crucial for success, with factory transitions to DTC brands proving to be a viable path. The cross-border e-commerce market is vast, with significant opportunities in emerging markets like Latin America and through product category innovation. These factors contribute to the continued interest and growth potential within the industry, even amidst global economic uncertainties.

01/04/2026 Logistics Industry Insights
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