Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Strategic Category Node Optimization

Amazon Sellers Gain Edge with Strategic Category Node Optimization

This article provides an in-depth analysis of Amazon category node strategies, emphasizing the importance of precise targeting. It details methods for modifying and adding category nodes while cautioning sellers against non-compliant practices and sharing reporting techniques. Ultimately, the article returns to the fundamentals of Amazon operations, stressing the importance of solid groundwork for sellers to stand out in a competitive market. Understanding and correctly utilizing category nodes is crucial for improved product visibility and discoverability on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Seller Guide Tips for Beginners to Avoid Pitfalls

Amazon Seller Guide Tips for Beginners to Avoid Pitfalls

This article provides a comprehensive operational learning guide for new Amazon sellers, covering key aspects such as Listing optimization, advertising, FBA fulfillment, product selection strategies, and off-Amazon promotion. It emphasizes the importance of foundational knowledge and advocates for a learning approach based on broad study, critical thinking, and hands-on practice. The guide aims to help sellers avoid common pitfalls and achieve successful store operation on Amazon by providing a solid starting point and actionable advice.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon sellers can proactively monitor and respond to feedback in "Voice of the Customer" to identify issues in products and operations and take corrective actions, reducing the risk of performance deterioration. Emphasize documenting improvement measures through "Take Action" to demonstrate a proactive approach to problem-solving to Amazon, which helps maintain good seller performance. By actively addressing customer concerns and showcasing improvements, sellers can safeguard their account health and improve overall customer satisfaction on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazon introduced the "Account Health Assurance Program," promising high Account Health Rating sellers who cooperate in resolving issues will be exempt from account suspension. However, strict conditions and the final interpretation rights held by Amazon make small and medium-sized sellers hesitant about this program. Compliance operation and improving their own strength are the fundamental guarantees for sellers' long-term development on Amazon. The program's benefits are limited, and sellers should focus on building sustainable businesses.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

This article delves into the underlying logic of Amazon new product promotion, dismantling the notion that advertising is useless and revealing key strategies for boosting traffic and conversions. It emphasizes the importance of weight accumulation, advertising, product selection, copywriting, and visual presentation. The article highlights that understanding the platform's logic is crucial for successful Amazon operations. By focusing on these core elements, sellers can effectively launch new products and drive sustainable growth on the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Walmart Tops Fortune 500 As Logistics Firms Gain Momentum

Walmart Tops Fortune 500 As Logistics Firms Gain Momentum

The Fortune 500 list has been released, with Walmart topping the rankings again, followed by Amazon. Notably, several cross-border logistics companies, including UPS, FedEx, and C.H. Robinson, are also featured, highlighting the significance and growth potential of the cross-border logistics industry in global trade. These companies play a crucial role in connecting global markets by providing efficient logistics solutions. Their presence on the list underscores the increasing importance of seamless and reliable logistics in facilitating international commerce and supporting the global economy.

01/05/2026 Logistics Industry Insights
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Chinas Supply Chain Fuels Independent Ecommerce Boom

Chinas Supply Chain Fuels Independent Ecommerce Boom

The dropshipping model on independent websites presents new opportunities for Chinese supply chain companies. While Amazon restricts it, platforms like Shopify are more open. Chinese companies are actively participating in the Shopify ecosystem by providing product selection and supply chain solutions. Giants like AliExpress and JD.com are also entering the market, intensifying competition. Building an efficient supply chain system is crucial for Chinese companies to stand out in the independent website ecosystem. They need to focus on optimizing logistics, inventory management, and quality control to succeed.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Costs from FBA Rejected Shipments

Amazon Sellers Face Rising Costs from FBA Rejected Shipments

Amazon FBA rejection is a common issue for cross-border e-commerce sellers. This article analyzes the reasons for rejection and provides emergency response strategies, including striving for same-day reshipment, temporary storage in overseas warehouses, and returning to self-operated warehouses for correction. The aim is to help sellers reduce additional costs and emphasizes the importance of preventative measures to minimize the risk of rejection. By understanding the causes and implementing proactive solutions, sellers can improve their FBA acceptance rates and streamline their logistics operations.

01/06/2026 Logistics
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German Amazon Sellers Must Verify Data by March to Avoid Bans

German Amazon Sellers Must Verify Data by March to Avoid Bans

This article addresses Amazon sellers operating in the German marketplace, emphasizing the importance of verifying and correcting company names and tax addresses before March 1st. Failure to do so due to mismatched information could lead to sales restrictions or suspension of FBA services. The article details the potential consequences of information discrepancies and provides a step-by-step guide on how to modify the information. It also addresses specific scenarios and offers solutions to help sellers successfully navigate compliance reviews and ensure smooth store operations.

01/04/2026 Logistics
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