Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Cut Return Rates to Improve Profits

Amazon Sellers Cut Return Rates to Improve Profits

This article delves into the common causes of Amazon returns, including inaccurate product descriptions, incorrect parameter information, unclear usage instructions, and logistical issues. It proposes corresponding solutions, emphasizing that sellers should effectively reduce return rates through data analysis, Listing optimization, product quality improvement, and enhanced customer service. By minimizing returns, sellers can increase profit margins and achieve sustainable growth on the Amazon platform. The focus is on practical strategies to address the root causes of returns and improve overall customer satisfaction.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Guide to Costeffective Ocean Freight

Amazon Sellers Guide to Costeffective Ocean Freight

This article provides a detailed analysis of common ocean freight methods used in Amazon, including FCL, LCL, combined consolidation, break bulk, and refrigerated transport. It also explores release strategies such as telex release, ocean bill of lading, and sea waybill. The aim is to offer professional guidance for Amazon sellers in choosing the optimal ocean freight solutions, helping them optimize cross-border logistics, reduce costs, and improve efficiency. This comprehensive guide empowers sellers to make informed decisions and streamline their shipping processes.

01/07/2026 Logistics Encyclopedia
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Amazon Sellers Adopt Peak Season Strategies for Growth

Amazon Sellers Adopt Peak Season Strategies for Growth

This article delves into how Amazon sellers can break through intense market competition and achieve peak season sales surge and profit growth by building efficient traffic pools, optimizing keyword strategies, and applying machine learning algorithms. It also addresses common challenges faced by sellers, such as budget management, intelligent decision-making, and brand planning, and proposes corresponding solutions. The focus is on actionable strategies for improving performance and navigating the complexities of the Amazon marketplace to maximize ROI and establish a strong brand presence.

01/06/2026 Logistics Industry Insights
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Amazon Brand Registry Rejections Key Tips for Sellers

Amazon Brand Registry Rejections Key Tips for Sellers

This article provides an in-depth analysis of the common reasons for Amazon Brand Registry rejection. It offers detailed strategies, avoidance tips, and shares success stories and advice from Amazon account managers to help you successfully pass Brand Registry. This will lay a solid foundation for the long-term development of your store. The article covers key aspects like trademark issues, incorrect information, and policy violations, offering practical solutions to overcome these hurdles and ensure a smooth Brand Registry application process.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Struggle With WEEE Compliance in EU

Amazon Sellers Struggle With WEEE Compliance in EU

German WEEE registration number invalid on Amazon? This article delves into four common reasons: mismatched device type, inconsistent brand name, expired registration, or invalid number. We provide detailed solutions to quickly resolve the issue and pass Amazon's compliance review. We also remind sellers to complete WEEE registration as soon as possible to avoid sales disruptions due to compliance issues. Early registration ensures smooth operations and avoids potential penalties. Addressing these issues proactively is crucial for maintaining a successful presence on Amazon.

01/05/2026 Logistics Encyclopedia
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Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Amazon Belgium is live, and PingPong has launched its payment service to help sellers tap into the European market. This article analyzes the potential of the Belgian market, highlights the advantages of PingPong's payment solution, and provides key operational points and logistics solutions for Amazon Belgium. It advises sellers to seize the opportunity of the Q4 peak season. PingPong's service aims to simplify cross-border transactions and empower sellers to efficiently manage their finances while expanding into this promising new European marketplace.

01/05/2026 International Settlement
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Amazon Sellers Guide to Filing FBA Inventory Claims

Amazon Sellers Guide to Filing FBA Inventory Claims

This article provides a detailed guide on how to handle discrepancies in the quantity of goods received by Amazon FBA. It covers identifying responsibility, preparing necessary claim documentation, and outlining the specific steps for filing a claim within the Amazon Seller Central platform. Mastering these techniques can help sellers minimize losses and ensure a smoother cross-border e-commerce journey. It focuses on practical solutions to recover funds lost due to inbound issues and navigating the FBA claims process effectively.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost Profits Through Rigorous Cost Control

Amazon Sellers Boost Profits Through Rigorous Cost Control

This article delves into how Amazon cross-border e-commerce sellers can improve profitability through refined cost management. Focusing on precise inventory cost control, meticulous cost management, and refined financial management, it details the solutions offered by JIA ERP. This helps sellers overcome the challenge of increased revenue without increased profit, and achieve sustainable profit growth. The article explores how these strategies, enabled by JIA ERP, empower sellers to optimize their cost structures and drive long-term profitability within the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon abruptly announced the termination of its Authorized Brand program for third-party sellers, impacting thousands of Chinese vendors and leaving them with hundreds of millions in inventory facing clearance pressure. Sellers invested significant resources in qualification processes, but now face inventory pile-ups and decreased traffic due to the program's cancellation. Sellers are appealing to Amazon to retain sales links, grant advertising permissions, and extend the sales period to seek reasonable solutions and mitigate losses from the sudden program closure.

01/04/2026 Logistics Industry Insights
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