Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
Read More
Amazon Sellers Urged to Protect Brands from Listing Hijacking

Amazon Sellers Urged to Protect Brands from Listing Hijacking

This article delves into brand security threats faced by Amazon sellers, such as listing hijacking and copyright infringement, offering comprehensive strategies including sending warning letters, filing complaints with Amazon, and seeking legal assistance. It emphasizes the importance of brand protection, recommending sellers establish a robust security framework by registering trademarks and joining Amazon Brand Registry to safeguard their rights. Proactive measures are crucial for maintaining a secure and thriving presence on the Amazon marketplace.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

01/04/2026 Logistics Industry Insights
Read More
Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
Read More
Google Ads Guide Boosts Amazon Seller Sales

Google Ads Guide Boosts Amazon Seller Sales

This article provides an in-depth analysis of how Amazon sellers can leverage Google Ads to drive off-Amazon traffic. It details the advantages of Google Ads, step-by-step setup procedures, best practices, and key considerations. Furthermore, it compares Google Ads with Amazon Marketing Services, aiming to help sellers effectively expand their traffic sources, increase product visibility, and boost sales. The guide focuses on practical strategies for integrating Google Ads into an Amazon selling strategy for optimal results.

12/30/2025 Logistics Encyclopedia
Read More
Global Trade Relies on Cargo Insurance Amid Rising Risks

Global Trade Relies on Cargo Insurance Amid Rising Risks

This article provides a comprehensive analysis of cargo insurance under various modes of transportation. It offers detailed guidance for businesses navigating global trade, covering pre-insurance preparation, policy selection, post-loss response, and the preparation of claim documents. Choosing the right cargo insurance is crucial for safeguarding business interests and ensuring stable development. This guide aims to equip businesses with the knowledge needed to effectively mitigate risks associated with international shipping and protect their valuable assets throughout the supply chain.

08/21/2025 Logistics Encyclopedia
Read More
UPS Clarifies signed at Dock Status for Ecommerce Sellers

UPS Clarifies signed at Dock Status for Ecommerce Sellers

This article delves into the meaning of "Delivery Dock" in UPS international express tracking information. It provides detailed strategies for situations where the tracking shows "Delivery Dock" but the goods haven't been received. Furthermore, it offers suggestions for cross-border e-commerce sellers to optimize their logistics experience, ultimately helping to improve customer satisfaction. The strategies include contacting UPS for clarification and initiating a claim if necessary. Understanding the delivery process and proactive communication are key to resolving such issues effectively.

11/03/2025 Logistics Encyclopedia
Read More
Global Airlines Adopt Iatas Streamlined Baggage Strategy

Global Airlines Adopt Iatas Streamlined Baggage Strategy

The IATA Baggage Strategy aims to revolutionize global baggage operations and enhance the passenger experience through standardization, automation, and data-driven approaches. This strategy revolves around three pillars: information exchange, tracking automation, and claim prevention. Through IATA Resolution 753, the Baggage XML project, and consulting services, it helps businesses optimize baggage operations. It also provides related resources and training courses to collectively create a seamless passenger experience. The goal is to minimize baggage mishandling and improve overall efficiency in the baggage handling process.

01/08/2026 Logistics
Read More
Amazon Sellers Guide to Offplatform Promotion Strategies

Amazon Sellers Guide to Offplatform Promotion Strategies

Off-Amazon promotion is an effective way to boost Amazon sales, but requires thorough preparation. This article details six key aspects to consider before launching an off-Amazon campaign: product-market fit assessment, product lifecycle positioning, goal setting, promotional strategy development, channel selection, and communication with service providers. By addressing these areas, sellers can effectively drive targeted traffic and create bestselling products. Careful planning ensures a higher return on investment and maximizes the potential for success in the competitive Amazon marketplace.

01/04/2026 Logistics
Read More
Amazon Attribution Guide Aims to Boost Ad ROI for Marketers

Amazon Attribution Guide Aims to Boost Ad ROI for Marketers

Amazon Attribution is a crucial tool for tracking the performance of off-Amazon advertising. Through precise tracking, comprehensive analysis, and optimization suggestions, it helps sellers improve advertising ROI, boost listing rankings, and ultimately increase sales. This article provides an in-depth analysis of the principles, advantages, setup methods, and alternative solutions of Amazon Attribution, helping you master off-Amazon traffic generation. It empowers sellers to understand the impact of their external marketing efforts and make data-driven decisions to maximize their advertising effectiveness.

01/06/2026 Logistics Encyclopedia
Read More