Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Air Cargo Damage Claims Case Study and Guidance

Air Cargo Damage Claims Case Study and Guidance

This paper analyzes the claim process and key considerations through a case study of damaged air freight import goods handled by Da Shun Company. It emphasizes the importance of insurance coverage and crucial steps following damage, including evidence preservation, timely reporting, and active cooperation. The different types of international cargo insurance are also introduced. Furthermore, it highlights Da Shun Company's strengths in logistics and insurance services, providing a comprehensive overview of navigating air freight claims and the benefits of proper cargo insurance in import logistics.

08/21/2025 Logistics
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China Clarifies Railway Freight Damage Compensation Rules

China Clarifies Railway Freight Damage Compensation Rules

This article provides a detailed interpretation of the compensation mechanisms for cargo damage and discrepancies in railway freight. It clarifies the boundaries of responsibility for railway transportation companies, compares compensation methods for insured and uninsured transportation, and introduces the compensation process for insured goods. The aim is to help consignors and consignees better understand their rights and protect their legitimate interests in the event of loss or damage during railway freight transport. This includes understanding the procedures and requirements for filing a claim and receiving appropriate compensation.

09/26/2025 Logistics Encyclopedia
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Global Freight Forwarding Rights Terms and Best Practices

Global Freight Forwarding Rights Terms and Best Practices

This article focuses on the rights of international freight forwarders, providing an in-depth analysis of common concepts within the industry to help you navigate the international freight forwarding landscape. It details the freight forwarder's right to claim fees and their right of lien on goods. Key terms such as liner companies, shipping agents, shippers, and non-vessel operating common carriers (NVOCCs) are explained. Finally, practical advice is offered on how to protect your own rights and interests in the international freight forwarding business.

09/26/2025 Logistics Encyclopedia
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Guide to Insuring Highvalue Goods in International Shipping

Guide to Insuring Highvalue Goods in International Shipping

This article provides an in-depth analysis of insurance logic for high-value goods under the international small package insured value service. It covers key aspects such as the definition of high-value goods, risk identification, premium pricing, value verification, claim scope, and risk prevention. Practical suggestions are offered to help you effectively mitigate risks in cross-border trade and achieve stable profits. The analysis aims to provide insights into securing high-value shipments and navigating the complexities of international parcel insurance to minimize potential losses.

11/03/2025 Logistics Encyclopedia
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Global Shipping Firms Tackle Lost Bills of Lading Risks

Global Shipping Firms Tackle Lost Bills of Lading Risks

Losing an international ocean bill of lading is a common risk in foreign trade. This article provides a comprehensive guide to address this issue, covering risk analysis, liability division, emergency measures, and long-term strategies. Key areas include notifying the shipping company, public announcement for claim, delivery without the original bill of lading procedures, and risk prevention mechanisms. This helps companies effectively control risks and protect their rights and interests. It offers practical advice on mitigating potential losses associated with lost or missing bills of lading.

11/03/2025 Document Interpretation
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Perfume Industry Warns of Risks in Discounted DDP Shipping

Perfume Industry Warns of Risks in Discounted DDP Shipping

This article delves into the operational mechanism and potential risks of the "DDP" (Delivered Duty Paid) perfume line model. It reveals potential issues such as smuggling, insurance claim denials, hidden fees, false logistics information, and lack of after-sales service. Simultaneously, it provides compliant logistics solutions for cross-border e-commerce sellers, including official DHL dangerous goods channels, European overseas warehouse labeling and transshipment, and niche compliant dedicated lines. These alternatives aim to offer safer and more transparent options for perfume transportation across borders.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Face Stricter Review Policies in 2024

Amazon Sellers Face Stricter Review Policies in 2024

This article delves into the risks and challenges associated with Amazon reviews, emphasizing the importance of compliant operations. It advises sellers to avoid review manipulation and instead focus on improving product quality, participating in the Amazon Vine program, and utilizing off-Amazon promotion for safe and sustainable growth. The article also analyzes the weight of different types of reviews to help sellers better understand Amazon's feedback system. By focusing on ethical practices and genuine customer satisfaction, sellers can build a strong reputation and achieve long-term success on Amazon.

12/31/2025 Logistics Industry Insights
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Amazons Ranking Algorithm Key Strategies to Increase Sales

Amazons Ranking Algorithm Key Strategies to Increase Sales

This article delves into the real impact of off-Amazon promotion on Amazon's ranking weight, emphasizing that ranking is a collection of traffic sources. While off-Amazon promotion has a limited effect on SEO ranking, it influences recommendation traffic through user tags, improves conversion rates, and consequently affects search traffic. Furthermore, it proposes data-driven strategies for creating best-selling products and integrated on-and-off-Amazon traffic growth tactics. The aim is to help sellers gain a deeper understanding of Amazon operations and achieve sustainable store growth.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Face Rising Counterfeits Brand Protection Guide

Amazon Sellers Face Rising Counterfeits Brand Protection Guide

This article provides a detailed guide for Amazon sellers, especially those with Brand Registry, on how to combat listing hijacking. It covers methods for identifying hijackers, step-by-step instructions for reporting trademark infringement through the Amazon Brand Registry system, sample complaint templates, and preventative measures. The aim is to empower sellers to efficiently and cost-effectively protect their brand and rights on the Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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