Guide to Maximizing Sales with Amazon Brand Registry

Guide to Maximizing Sales with Amazon Brand Registry

This article delves into 8 hidden features of Amazon Brand Registry, including A+ Content, Amazon Stores, Amazon Posts, Sponsored Brands ads, Vine Program, Product Videos, Virtual Bundles, and Subscribe & Save. It guides you on how to leverage these features for brand marketing and ultimately boost your sales performance on Amazon. Master these tools to unlock the full potential of your brand and drive significant revenue growth within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
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Price Competition Between Express Delivery And Freight Services New Market Trends And Corporate Responses

Price Competition Between Express Delivery And Freight Services New Market Trends And Corporate Responses

The express delivery and logistics industries are experiencing a reversal in pricing strategies. JD has attempted to increase delivery prices to promote door-to-door services, while logistics companies like Aneng and Baishi are lowering end fees to gain market share. This phenomenon highlights the intense market competition and the flexible response of companies to changing strategies.

07/25/2025 Logistics
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Amazons Brandbuilding Challenges for Sellers Revealed

Amazons Brandbuilding Challenges for Sellers Revealed

The number of Amazon Brand Registry enrollments is surging, yet consumers struggle to remember numerous 'brands.' The article argues that Amazon functions more as a sales platform than a brand incubator. To build a genuine brand on Amazon, sellers need to transcend platform limitations. Strategies include differentiated products, content marketing, community building, off-Amazon traffic generation, and data analysis. These approaches are crucial for establishing a lasting brand identity within the competitive Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Q2 Delivery Speeds Rise with Regional Logistics Boost

Amazon Q2 Delivery Speeds Rise with Regional Logistics Boost

Amazon's Q2 Prime delivery speeds hit a record, driven by its regionalized logistics strategy. By dividing the nation into eight regions, leveraging machine learning for demand forecasting, and expanding its 'ultra-fast delivery' sites, Amazon improved delivery speed while controlling costs. This strategic shift reflects the e-commerce industry's growing emphasis on logistics efficiency and foreshadows more intense competition in e-commerce logistics in the future. The regional approach allows for better inventory placement and faster delivery times, crucial for maintaining customer satisfaction and gaining a competitive edge.

11/03/2025 Logistics
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Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Recently, Amazon European sellers experienced a large-scale listing removal event, suspected to be triggered by malicious complaints due to "OIMG" trademark abuse. This incident is similar to the previous "Closhion" event, highlighting the severity of malicious competition in the cross-border e-commerce sector. Sellers should actively appeal to protect their rights and interests. The industry needs to strengthen supervision and self-discipline to build a healthy and orderly e-commerce ecosystem. This incident underscores the vulnerability of sellers to malicious attacks and the need for robust protection mechanisms.

01/04/2026 Logistics Industry Insights
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Eus Digital Services Act Imposes Stricter Ad Rules on Tech Giants

Eus Digital Services Act Imposes Stricter Ad Rules on Tech Giants

The EU's Digital Services Act (DSA) aims to regulate online content moderation by large tech companies and promote fair competition. This legislation significantly impacts the advertising strategies of giants like Amazon, Google, and Meta, particularly in protecting vulnerable groups. Implementation of the DSA will increase compliance costs for tech companies, potentially limit their innovation, and reshape the relationship between users and platforms. It may set a new global standard for digital regulation, forcing companies to be more transparent and accountable for the content they host and the advertising they display.

01/26/2026 Logistics Industry Insights
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Ecommerce Logistics Evolves Postpandemic Expert Says

Ecommerce Logistics Evolves Postpandemic Expert Says

Rick Watson provides an in-depth analysis of e-commerce logistics and the parcel market in the post-pandemic era. He examines the competition and collaboration between UPS, FedEx, and Amazon, addressing key issues such as parcel rates, last-mile delivery, and peak season challenges. The analysis further explores the evolving dynamics of the industry. Finally, Watson looks ahead to the future trends of e-commerce logistics, highlighting the increasing importance of automation, intelligence, and sustainability in shaping the industry's trajectory. This offers a comprehensive overview of the current landscape and future direction.

01/28/2026 Logistics Industry Insights
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Temus Global Growth Boosts Crossborder Ecommerce for Chinese Sellers

Temus Global Growth Boosts Crossborder Ecommerce for Chinese Sellers

Temu, Pinduoduo's subsidiary, has rapidly risen with a strategy of 'low prices + advertising + innovation,' topping global e-commerce app download and active user charts for three consecutive years, reshaping the cross-border e-commerce landscape. Facing competition from giants like Amazon and overseas trade barriers, Temu actively innovates its model, promotes localization, and leverages tools like E-Cang ERP to enhance seller operational efficiency, helping Chinese sellers benefit in the global market. Its success highlights the potential of new strategies in navigating the challenges of international e-commerce.

02/03/2026 Logistics Industry Insights
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