New IATA System Digitizes Global Air Cargo Settlements

New IATA System Digitizes Global Air Cargo Settlements

CASSLink is an internet-based data processing and customer management system launched by IATA to optimize information exchange between airlines and freight forwarders. It offers functionalities such as data input, bill reconciliation, risk alerts, and electronic dispute resolution. Furthermore, it provides technical specification manuals and comprehensive training resources, supporting the air cargo industry's digital transformation. CASSLink aims to streamline processes and improve efficiency in airline settlement, ultimately contributing to a more modern and agile air cargo ecosystem.

12/30/2025 Logistics
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Independent Ecommerce Stores See Gains with Key Conversion Strategies

Independent Ecommerce Stores See Gains with Key Conversion Strategies

Improving conversion rates on independent e-commerce sites hinges on focusing on core user experience elements. This article focuses on three key areas: above-the-fold design, product description page (PDP) optimization, and website loading speed improvements. It provides practical advice to help sellers optimize their websites, enhance user experience, and ultimately drive sales growth. By addressing these crucial aspects, businesses can create a more engaging and effective online presence, leading to increased customer satisfaction and higher conversion rates.

01/04/2026 Logistics Industry Insights
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Social Media Boosts Trust in Global Trade

Social Media Boosts Trust in Global Trade

Foreign trade companies leverage social media platforms (LinkedIn, Facebook, etc.) to build trust, expand their customer base, and enhance their brand. Data-driven operations, video marketing, and instant messaging contribute to business growth. These platforms allow for direct engagement, personalized content, and the showcasing of expertise, fostering stronger relationships with potential clients and partners. Consistent posting and active participation are key to establishing a strong online presence and driving measurable results in foreign trade sales and brand awareness.

01/04/2026 Logistics Industry Insights
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Data Reveals Topselling Products on Ozon Marketplace

Data Reveals Topselling Products on Ozon Marketplace

A must-read for OZON sellers! This article details the 'Popular Products' feature in the OZON backend, teaching you how to analyze bestselling product data for precise product selection and operational optimization to boost sales. Master data analysis secrets to succeed in the OZON marketplace. Learn how to leverage this tool to identify trending items, understand customer preferences, and make informed decisions about inventory and marketing strategies. Improve your product visibility and maximize your sales potential on OZON.

01/04/2026 Logistics Encyclopedia
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Ecommerce Strategies to Cut Bounce Rates Boost Engagement

Ecommerce Strategies to Cut Bounce Rates Boost Engagement

Running an independent website is about quality over quantity, focusing on traffic quality and conversion rates. Reducing bounce rate is crucial. Optimize your pages and enhance user experience to maximize the value of your traffic. This includes improving page load speed, ensuring clear navigation, and providing relevant content. A better user experience leads to longer engagement and higher conversion rates, ultimately boosting your website's performance and profitability. Prioritizing these aspects will ensure sustainable growth and a loyal customer base.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Key Research Tools

Ebay Sellers Gain Edge with Key Research Tools

This article introduces two market research tools commonly used by eBay sellers: ShelfTrend and KeywordTool.io. ShelfTrend focuses on product sales data analysis within the eBay platform, while KeywordTool.io emphasizes keyword research. Sellers can choose the appropriate tool based on their needs and budget to assist in product selection, optimize listings, and enhance store competitiveness. These tools provide valuable insights into market trends and customer demand, helping sellers make informed decisions and improve their overall performance on eBay.

01/04/2026 Logistics Encyclopedia
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General Store Model Boon or Bane for Online Retailers

General Store Model Boon or Bane for Online Retailers

This article delves into the pros and cons of the 'general merchandise store' model for independent websites, aiming to assist novice sellers in selecting a suitable business model. The advantages of this model lie in its product variety, flexibility, and quick order generation. The disadvantages include difficulty in specialization, audience targeting challenges, and poor customer loyalty. It is recommended that beginners use it as a stepping stone to test the market before transitioning to a niche website.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Face Declining Traffic Amid Market Shifts

Ebay Sellers Face Declining Traffic Amid Market Shifts

eBay sellers are facing the challenge of declining traffic. This article analyzes the reasons from multiple perspectives, including system issues, industry market trends, product traffic, and traffic channels. It provides solutions such as store design, product categorization, keyword optimization, on-site and off-site promotion, and customer maintenance to help sellers overcome the traffic bottleneck. The aim is to empower sellers to improve their visibility and drive more sales on the eBay platform by addressing these key areas.

01/04/2026 Logistics Industry Insights
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Facebook Ads Strategy Boosts ROI for Marketers

Facebook Ads Strategy Boosts ROI for Marketers

Sharing 13 years of experience in Facebook advertising strategies, this emphasizes granular operations and multi-channel integrated marketing to improve ROI. The focus is on optimizing campaigns through detailed targeting, A/B testing, and continuous monitoring. By coordinating Facebook ads with other channels like email and content marketing, businesses can create a cohesive customer journey and maximize their return on investment. This approach highlights the importance of a data-driven and integrated strategy for successful Facebook advertising.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Insights on Global Buyer Demographics

Ebay Sellers Gain Insights on Global Buyer Demographics

Understanding eBay buyer origins is crucial for boosting performance. Identifying buyer "nationality" through channels like PayPal informs product selection and operational strategies. While eBay spans global markets, the United States remains a primary market. Sellers need to offer high-quality products and services, implementing refined operational practices to capitalize on global opportunities. Knowing where your buyers come from allows for targeted marketing and inventory management, ultimately leading to increased sales and customer satisfaction on the eBay platform.

01/06/2026 Logistics Encyclopedia
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