Cross-border e-commerce logistics face challenges due to the influence of the fully managed model, particularly a shortage of air transport capacity. While e-commerce platforms aim for light asset operations, logistics providers must undertake heavy asset investments. In the future, the industry needs to coordinate resources from all parties to achieve sustainable development.
China has over 1,800 overseas warehouses, providing strong support for cross-border e-commerce. These warehouses can be categorized into three types: third-party service-oriented, platform-oriented, and growth-oriented. They address challenges posed by the pandemic by shortening transport times and enhancing supply chain efficiency. Sellers should consider factors such as scale, management systems, reasonable costs, and integrated operations when choosing an overseas warehouse.
As the trend of e-commerce rises, consumer expectations for logistics experiences have also grown. Through digital innovations, including smart logistics systems and data analytics, companies can enhance supply chain efficiency and meet customer demands. Active digital transformation has become crucial for gaining a competitive edge in the market.
Tianjin is committed to building a comprehensive express logistics system to promote the efficient development of the cross-border e-commerce industry. By constructing facilities at Dongjiang Port, Wuqing, and the Airport Express Park, the city aims to enhance processing capabilities and attract well-known e-commerce enterprises to boost market competitiveness.
Nanjing has implemented a new model for importing via cross-border e-commerce using FCL shipping, successfully completing its first FCL operation and significantly reducing logistics costs. Goods purchased through overseas e-commerce platforms are delivered within a week. Although sea freight is slightly slower than air freight, its cost advantages are clear, providing good options for e-commerce businesses and consumers, and promoting further development of cross-border trade.
Amazon launched Inspire, a TikTok-like feature, aiming to integrate social entertainment with e-commerce through short videos and images, offering users a new way to discover and purchase products. This move competes with TikTok for traffic and presents both opportunities and challenges for sellers. Whether sellers can capitalize on this traffic dividend hinges on their ability to effectively utilize various channels and create high-quality, engaging content. This new feature could significantly impact product discovery and the overall shopping experience on Amazon.
Amazon Rufus is reshaping e-commerce. Sellers need to understand its identification logic, optimize listings and advertising strategies, capture scene-related keywords, leverage the Prompts feature, and address historical pricing issues. Proactively adapting to Amazon's transition from 'search e-commerce' to 'intent e-commerce' is crucial. By doing so, sellers can seize opportunities in the Rufus era and tap into free traffic. Mastering Rufus will be key to success and gaining a competitive edge in the evolving Amazon marketplace.
This article provides an in-depth analysis of Amazon Japan's success, examining its market position, platform features, and operational strategies. It reveals how Amazon Japan has achieved a leading position in the Japanese e-commerce market through localization and refined operations. The analysis also covers the challenges it faces and its future development directions, offering valuable insights for other e-commerce companies entering the Japanese market. This provides a valuable case study for understanding e-commerce success in Japan.
This article unveils four zero-inventory models, helping e-commerce entrepreneurs start light on the Amazon platform and tap into the blue ocean of e-commerce. It provides a detailed analysis of the advantages and disadvantages, as well as operational methods, of Fulfillment by Amazon (FBA), Dropshipping, Third-Party Logistics (3PL), and digital product sales. This guide assists you in choosing the most suitable model to realize your Amazon gold-mining dreams.
This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.
