Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon Sellers Shift Strategies As Google Ads Pause Cuts Traffic

Amazon's abrupt halt of Google Ads campaigns led to a significant drop in traffic for many sellers. This article delves into the reasons behind this event and its impact on businesses. It provides actionable strategies for sellers to navigate this new landscape, including optimizing on-Amazon advertising, expanding off-Amazon traffic sources, and improving Listing quality. These tactics aim to help sellers achieve continued growth in the face of changing market dynamics.

01/21/2026 Logistics Industry Insights
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Amazon Sellers Adopt FBA Ocean Freight to Boost Global Ecommerce

Amazon Sellers Adopt FBA Ocean Freight to Boost Global Ecommerce

This article comprehensively introduces the core advantages of FBA shipping, including an efficient and stable transportation network, flexible service options, a fully visualized tracking system, a professional cross-border logistics team, and comprehensive value-added services. It also details how to choose the most suitable FBA shipping solution and address potential issues during ocean freight. Opting for professional FBA shipping services can help cross-border e-commerce sellers achieve rapid business growth.

02/12/2026 Logistics
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Amazon Bets 200 Billion on AI in Strategic Expansion Push

Amazon Bets 200 Billion on AI in Strategic Expansion Push

Amazon announced a massive $200 billion AI investment plan, raising market concerns about profitability and cash flow. While short-term pressure is likely, AWS's robust ecosystem and innovative spirit, coupled with its proactive exploration of in-house chips and generative AI applications, lay a solid foundation for Amazon's AI future. Investors should weigh short-term risks against long-term value, closely monitoring its progress in the AI domain to make informed decisions. This investment signifies Amazon's commitment to leading in AI, despite potential immediate financial implications.

02/12/2026 Logistics Industry Insights
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Amazon to Phase Out Shared Inventory for Sellers by 2026

Amazon to Phase Out Shared Inventory for Sellers by 2026

Amazon will officially terminate the 'Shared Inventory' feature on March 31, 2026, implementing a new principle of 'whoever's goods, whoever's responsible.' Brand sellers can directly use manufacturer barcodes for inbound shipments, while resellers/piggybackers must affix FNSKU labels. Amazon will discontinue FBA preparation and labeling services, promoting brand development and standardization for sellers. Sellers need to re-evaluate their business models and establish or optimize labeling and packaging processes to gain a competitive advantage.

02/12/2026 Logistics Industry Insights
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Amazon Invests 346M in Frances Balyo to Boost Warehouse Automation

Amazon Invests 346M in Frances Balyo to Boost Warehouse Automation

Amazon partners with French robotics firm Balyo, betting on autonomous forklift technology to enhance warehouse automation. This reflects the growing trend of automation in the logistics industry, where companies aim to gain a competitive edge by improving efficiency, reducing costs, and optimizing inventory management. However, the market is highly competitive, making technological innovation and strategic planning crucial for success.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Must Comply With New EU UK Shipping Rules

Amazon Sellers Must Comply With New EU UK Shipping Rules

Amazon will implement new ASN rules starting August 1, 2025, covering four key areas: label format, EDI transmission, and small parcel tracking. The new rules aim to improve inbound efficiency and receiving accuracy, reducing operational risks. Sellers need to deploy systems supporting the new rules as early as possible, strengthen communication with logistics partners, and conduct testing and validation to ensure a compliant transition and seize opportunities.

02/02/2026 Logistics
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Amazon Adjusts FBA Fees for 2026 Sellers Seek Cost Cuts

Amazon Adjusts FBA Fees for 2026 Sellers Seek Cost Cuts

This article provides an in-depth analysis of the 2026 Amazon FBA fee adjustments, covering key aspects such as fulfillment, returns, and storage. It offers strategies to help sellers maintain profitability in the face of these changes. The core focus is on refined operations, including improving shipping accuracy, optimizing inventory management, and diversifying warehousing locations to mitigate the impact of price increases. By implementing these measures, sellers can effectively navigate the evolving FBA landscape and protect their bottom line.

02/02/2026 Logistics
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Amazon Sellers Report Prime Day Sales Boost Amid Operational Gains

Amazon Sellers Report Prime Day Sales Boost Amid Operational Gains

Amazon sellers achieved remarkable results during Prime Day, with new product sales reaching record highs. Key success factors included meticulous operations, flexible advertising adjustments, and a strong mindset. The case demonstrates that while product selection is important, operational strategies and mental fortitude are equally crucial. Continuous learning and optimization are vital for achieving sustained growth on the Amazon platform. Effective advertising optimization played a significant role in driving traffic and conversions, further contributing to the overall success.

02/02/2026 Logistics Industry Insights
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Amazon Seller Uses Air Freight to Mitigate Stockouts Sales Swings

Amazon Seller Uses Air Freight to Mitigate Stockouts Sales Swings

A new Amazon store experienced sales fluctuations, with a popular product facing stockout risk. To avoid losses, the seller urgently initiated air freight replenishment. This highlights the importance of inventory management in Amazon operations. Scientific inventory planning is crucial for improving inventory turnover and profitability. The sales volatility necessitates a robust inventory strategy to buffer against unexpected demand surges and prevent costly stockouts. Effective inventory management ensures customer satisfaction and maximizes revenue potential.

02/02/2026 Logistics Industry Insights
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Amazon FBA Air Freight Costs and Limits for US Sellers

Amazon FBA Air Freight Costs and Limits for US Sellers

This article provides an in-depth analysis of the cost structure, weight restrictions, and transportation process of FBA air freight to the US. It details key factors influencing air freight costs, such as weight, dimensions, origin, and destination. It also emphasizes Amazon's weight limits for standard and oversized goods. Furthermore, the article offers practical advice for FBA air freight, helping sellers optimize logistics strategies, reduce operating costs, and enhance market competitiveness. This includes tips on minimizing dimensional weight charges and choosing the most cost-effective shipping options within Amazon's guidelines.

02/02/2026 Logistics
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