Amazon Tightens Seller Verification Amid Scrutiny

Amazon Tightens Seller Verification Amid Scrutiny

Amazon's annual audit policy is here, posing a threat to buying and selling accounts. Sellers must provide accurate information and pass the audit; legitimate operation is crucial. The new rules aim to protect consumer rights and enhance platform competitiveness. Compliance is the key to long-term success, and sellers should actively respond to the changes. Focus on providing authentic documentation and adhering to Amazon's terms of service to mitigate account risks and ensure sustainable growth on the platform.

01/04/2026 Logistics Industry Insights
Read More
Amazon Europe Streamlines Business Account Transfers

Amazon Europe Streamlines Business Account Transfers

Amazon's European Station Seller Central has added a new "Account Business Transfer" feature, designed to simplify the process of changing store information, particularly addressing the challenges of legal entity information updates. Sellers can more easily update their store information, but should be aware of review risks, potential fees, and information security. It is recommended to prepare materials in advance, consult with professionals, and pay attention to Amazon's subsequent updates. This new feature aims to streamline account transitions within the European marketplace.

01/04/2026 Logistics Industry Insights
Read More
Amazon Refunds Sellers Over Commission Miscalculation

Amazon Refunds Sellers Over Commission Miscalculation

Amazon is issuing refunds for commission overcharges that occurred between January 10th and 22nd due to errors in calculating referral fees and shipping costs. Sellers should promptly log into their accounts to check for refund notifications or verify billing details to protect their interests. It's crucial to regularly review account statements and stay informed about platform policy changes to ensure the safeguarding of their profits.

01/04/2026 Logistics
Read More
Amazon Sellers Guide to Trademark Registration

Amazon Sellers Guide to Trademark Registration

This article details every step of Amazon trademark registration, including trademark name selection, pre-registration preparation, service provider selection, registration process, and precautions. It aims to help sellers efficiently and smoothly complete trademark registration, laying a solid foundation for brand development. It also emphasizes the importance of post-registration maintenance to ensure trademark rights are protected.

01/04/2026 Customs Knowledge
Read More
Amazon Ad Delays Disrupt Seller Budgets

Amazon Ad Delays Disrupt Seller Budgets

During the year-end promotion, Amazon advertising data delays have caused widespread concern among sellers. Sellers suspect Amazon is using data delays to induce budget increases, making platform responsibility and response strategies a focal point. This article delves into the causes, impact, and solutions for data delays, urging Amazon to take responsibility and work with sellers to build a healthy ecosystem. The analysis explores the potential for manipulation and offers practical advice for mitigating the risks associated with delayed data reporting.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Warned of Common Pitfalls

Amazon Sellers Warned of Common Pitfalls

This article reveals the three most common pitfalls for Amazon sellers: KYC verification issues caused by purchasing accounts, account association risks, and fund security concerns. It delves into the potential risks associated with these problems and provides practical solutions to help sellers avoid these pitfalls, achieve compliant operations, and ensure long-term profitability. The article aims to guide sellers towards a safer and more sustainable business model on the Amazon platform by highlighting crucial compliance aspects and preventative measures.

01/04/2026 Logistics Industry Insights
Read More
Amazon Expands Sustainability Program for Sellers

Amazon Expands Sustainability Program for Sellers

Amazon's 'Climate Pledge Friendly' program aims to achieve net-zero carbon emissions by certifying sustainable products. Sellers can participate through third-party certifications or by optimizing product packaging, enhancing brand image, attracting environmentally conscious consumers, and potentially reducing shipping costs. This article provides a detailed analysis of the program's content, participation methods, and impact on sellers. It explores the benefits and requirements for businesses looking to align with Amazon's sustainability initiatives and appeal to a growing market segment focused on eco-friendly options.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Analyze Competitor Traffic Strategies

Amazon Sellers Analyze Competitor Traffic Strategies

This article introduces "Traffic Time Machine," a powerful Amazon operations tool. By analyzing competitors' traffic sources, advertising strategies, and keyword changes, it helps sellers pinpoint sales issues, learn from successful competitors' promotion tactics, and develop more targeted advertising strategies. This ultimately increases product promotion success rates and drives significant sales growth. The tool provides insights into competitor ad spend, keyword performance, and organic ranking, enabling data-driven decisions for optimizing Amazon listings and campaigns.

01/06/2026 Logistics Industry Insights
Read More
Datadriven Tactics Boost Amazon Ad Performance

Datadriven Tactics Boost Amazon Ad Performance

This article delves into Amazon advertising optimization strategies, emphasizing the importance of data-driven approaches. It explores methods such as keyword optimization, creative optimization, user behavior tracking, eliminating invalid traffic, and social media integration to help sellers improve ad click-through rates and conversion rates, ultimately driving business growth. The article provides a detailed explanation of the advertising optimization process, offering practical guidance for sellers to implement effective strategies and achieve tangible results.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Discloses Listing Views to Sellers

Amazon Discloses Listing Views to Sellers

Amazon's new feature displaying views on Listing detail pages may intensify sales polarization and internal competition. Sellers should refocus on product quality, optimize Listing quality, refine operations, expand off-Amazon traffic sources, and adhere to compliance standards. By adapting to market changes and prioritizing these aspects, sellers can achieve sustainable growth and navigate the evolving Amazon landscape effectively. Focusing on product value and comprehensive strategies will be crucial for success in this increasingly competitive environment.

01/06/2026 Logistics Industry Insights
Read More