Amazon Raises FBA Fees Pressuring Seller Margins

Amazon Raises FBA Fees Pressuring Seller Margins

Amazon FBA fees are rising again, with increases across logistics, warehousing, and aging inventory fees, further squeezing seller profit margins. Faced with this pricing pressure, sellers need to optimize their product portfolio, refine operations, control inventory levels, and explore diverse sales channels to proactively respond and ensure continued survival and growth. Strategies like efficient inventory management and diversifying sales platforms are crucial for mitigating the impact of increased FBA costs and maintaining profitability in the competitive Amazon marketplace.

12/30/2025 Logistics
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Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Optimized Listings and Ads

Amazon Sellers Boost Sales with Optimized Listings and Ads

This article provides an in-depth analysis of Amazon multi-variation listings and offers practical advertising optimization strategies. It covers the setup of Sponsored Products (SP) manual keyword campaigns, manual targeting campaigns, and automatic campaigns. Furthermore, it explores differentiated pricing and the strategies of merging and splitting variations. These techniques aim to help sellers create high-conversion advertising campaigns and stand out in the competitive marketplace, ultimately driving sales and improving overall performance on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Combat Malicious Complaints to Restore Listings

Amazon Sellers Combat Malicious Complaints to Restore Listings

Malicious complaints leading to listing suspensions are common among Amazon sellers. This article addresses this pain point by providing effective remedies, including gathering evidence for appeals, utilizing DMCA counter-notices, and seeking settlements. It also emphasizes the importance of prevention, such as ensuring compliance, registering trademarks and copyrights, and monitoring competitors. These strategies help sellers protect their rights and revitalize their listings. The goal is to empower sellers to combat unfair suspensions and maintain a thriving presence on the Amazon marketplace.

11/03/2025 Logistics Industry Insights
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Top Amazon Sellers Reveal Key Strategies for Sales Growth

Top Amazon Sellers Reveal Key Strategies for Sales Growth

This article delves into six key elements that contribute to the success of high-level Amazon sellers: precise target audience identification, data-driven product feature development, proactive feedback analysis, continuous product content iteration, daily work summaries, and strong execution. It emphasizes that instead of complaining about the platform, sellers should focus on improving their own capabilities and transforming their products into 'cash-generating machines'. This proactive approach to self-improvement and strategic execution is crucial for thriving in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Launches Precision Keyword Tools to Boost Product Success

Amazon Launches Precision Keyword Tools to Boost Product Success

This article analyzes common pitfalls in Amazon new product launches, emphasizing the critical role of keyword selection. Through case studies and practical methods, it provides sellers with a precise keyword strategy designed to eliminate ineffective ad spending and improve advertising performance. The goal is to help sellers achieve rapid promotion of new products by leveraging targeted keywords to drive relevant traffic and increase conversion rates within the Amazon marketplace. This approach aims to optimize ad campaigns and maximize ROI for new product introductions.

01/04/2026 Logistics Industry Insights
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Amazons AWD Program Streamlines Global Supply Chain for Sellers

Amazons AWD Program Streamlines Global Supply Chain for Sellers

Amazon introduces the AWD (Amazon Warehousing & Distribution) program to address logistics and warehousing challenges faced by sellers. This program simplifies logistics processes and reduces storage costs through intelligent replenishment and global inventory monitoring, helping sellers achieve global business growth. The AWD program will integrate third-party logistics resources to provide comprehensive logistics solutions. More details will be revealed at Amazon's annual seller conference. The program aims to streamline the supply chain and improve efficiency for businesses operating in the global marketplace.

01/04/2026 Logistics
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RMB Volatility Challenges Crossborder Sellers on Amazon

RMB Volatility Challenges Crossborder Sellers on Amazon

This article analyzes the impact of the RMB exchange rate appreciation on cross-border e-commerce sellers. It explores the trend of the US dollar and optimal withdrawal windows. Furthermore, it tracks the follow-up impact of abnormal Amazon order events. The analysis provides suggestions and strategies for sellers to effectively cope with these challenges. The article aims to help sellers navigate the complexities of currency fluctuations and operational issues within the Amazon marketplace, ultimately aiming to mitigate potential risks and maximize profitability.

01/04/2026 Exchange Rate Query
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Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Product Attribute Targeting (PAT) is a precise advertising mechanism based on target product attributes, displaying ads on other ASIN pages and category search results through manual or enhanced auto-targeting options. This article delves into PAT strategies, setup methods, advantages, and the application of enhanced auto campaigns, helping sellers accurately drive traffic and achieve sales growth. It focuses on leveraging product attributes to optimize ad placement and reach the most relevant customers within the Amazon marketplace, ultimately boosting visibility and conversions.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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