Amazon Sellers Adopt New Strategies to Lower ACOS Increase Profits

Amazon Sellers Adopt New Strategies to Lower ACOS Increase Profits

High ACOS in Amazon automatic campaigns is a common challenge. This article offers refined operational strategies to help sellers effectively control ACOS and achieve profitable advertising. These strategies include low-budget accumulation during the new product launch phase, authentic reviews during the review gap, and keyword leakage during the review accumulation phase. By implementing these tactics, sellers can optimize their automatic campaigns and improve overall advertising performance on Amazon.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Key Strategies for Effective Promotions

Amazon Sellers Key Strategies for Effective Promotions

This article provides a practical promotion plan template for new Amazon sellers, covering cost accounting, goal setting, advertising budget, reviews & Q&A, operational solutions, and data recording. It aims to help sellers systematically promote their products, improve operational efficiency, and boost sales performance. The template guides new sellers through a structured approach to launching and scaling their products on Amazon, ensuring a comprehensive and data-driven strategy for successful product promotion.

02/04/2026 Logistics Industry Insights
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Amazon Tightens Seller Review Policies Enforces Penalties

Amazon Tightens Seller Review Policies Enforces Penalties

This article provides an in-depth analysis of Amazon's customer review policies, emphasizing the importance of customer reviews. It details seller conduct guidelines and lists violations with their corresponding penalties. The aim is to help sellers understand policy requirements, avoid violations, and collectively maintain the healthy development of the Amazon platform. This includes understanding what constitutes manipulation of reviews and the potential consequences of such actions, ensuring fair and transparent interactions with customers.

01/06/2026 Logistics
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Amazon Sellers Gain Edge with Five Key Product Strategies

Amazon Sellers Gain Edge with Five Key Product Strategies

This article provides five effective strategies for Amazon sellers to select products, including focusing on price ranges, choosing year-round items, targeting products with fewer reviews, and opting for easy-to-import and lightweight goods. It also emphasizes the importance of sourcing and introduces the advantages of FBA services. Finally, it recommends using the Zonbase tool to assist in product selection, helping sellers succeed on Amazon. This comprehensive approach aims to guide sellers through the product selection process, optimizing their chances for profitability and growth within the Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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Amazon Ads Shift Focus from Keywords to Precision Targeting

Amazon Ads Shift Focus from Keywords to Precision Targeting

Avoid the 'keyword dumping' pitfall in Amazon Advertising. Instead, implement meticulous management by controlling keyword volume and grouping them for targeted optimization. Leverage negative keywords to refine your campaigns and eliminate irrelevant traffic. This strategic approach enhances ad efficiency and maximizes return on investment (ROI). Prioritize quality over quantity in your keyword selection and actively monitor performance to ensure optimal campaign performance and achieve desired advertising goals.

01/04/2026 Logistics Encyclopedia
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Shipping Industry Faces Supply Chain Crisis Urges Risk Reviews

Shipping Industry Faces Supply Chain Crisis Urges Risk Reviews

The Rickmers Maritime debt crisis and Hanjin Shipping bankruptcy highlight the inherent risks in the shipping industry. Supply chain managers should immediately assess the financial health of each link in their logistics chain, diversify risk, review contract terms, monitor operations in real-time, develop alternative plans, and leverage digital technologies to enhance supply chain resilience. These measures are crucial to ensure the safe and timely delivery of goods and mitigate potential disruptions caused by financial instability within the shipping sector.

01/28/2026 Logistics Industry Insights
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Ecommerce Firms Adopt New Tactics to Combat Fake Reviews

Ecommerce Firms Adopt New Tactics to Combat Fake Reviews

This paper explores the identification and response strategies for online sybil attacks in cross-border e-commerce. By analyzing the characteristics of fake reviews, it proposes methods such as proactive monitoring, establishing feedback mechanisms, and utilizing data analysis to help merchants effectively combat these attacks, protect their rights, and build a healthy e-commerce environment. The study aims to provide practical guidance for businesses facing the challenge of fake reviews and reputation manipulation in the global online marketplace.

02/11/2026 International Settlement
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HS Committee Reviews Global Trade Classifications in 59th Meeting

HS Committee Reviews Global Trade Classifications in 59th Meeting

The 59th session of the World Customs Organization's Harmonized System Committee (HSC) significantly impacts global commodity classification. This article provides an in-depth analysis of the classification opinions, amendments to the Harmonized System Explanatory Notes, and specific commodity classification rulings adopted during the meeting. Using concrete examples, it elucidates the classification logic and offers enterprises strategies to navigate these changes and mitigate trade risks. Understanding these updates is crucial for accurate declarations and avoiding potential penalties in international trade.

02/03/2026 HS Code Query
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Bahrain Airport Reviews Regional Hub Status Amid Growth Plans

Bahrain Airport Reviews Regional Hub Status Amid Growth Plans

Bahrain International Airport, with its strategic location and modern facilities, serves as a significant aviation hub in the Middle East. Its annual cargo volume is approximately 150,000-200,000 tons, and passenger traffic has recovered to the level of ten million. Facing competition from hubs like Dubai and Doha, Bahrain needs to continuously improve services, expand routes, and seize opportunities such as cross-border e-commerce logistics to consolidate its regional position.

02/03/2026 Logistics
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