Amazon Sellers Turn to Offplatform Tactics for Growth

Amazon Sellers Turn to Offplatform Tactics for Growth

With rising on-Amazon traffic costs, this article emphasizes the importance of integrating on- and off-Amazon strategies. By analyzing suitable scenarios for off-Amazon traffic generation, key influencing factors, and subsequent operational strategies, it provides sellers with effective ways to stand out in a competitive market. Combining on- and off-Amazon approaches is crucial for achieving sustainable growth in Amazon operations. It highlights the need to diversify traffic sources and leverage external channels to drive sales and improve overall performance on the platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Shift From Doubt to Growth Mindset

Amazon Sellers Shift From Doubt to Growth Mindset

This article explores the transformation in Amazon operations knowledge, the building of confidence, and the positive lifestyle changes experienced by students graduating from an Amazon incubation camp. It emphasizes the importance of a growth mindset and a sense of empowerment. Sharing practical methodologies for Amazon operations, it aims to encourage readers to maintain a passion for learning, continuously improve their skills, and achieve success in the Amazon marketplace. The focus is on fostering a mindset of continuous development and practical application for effective Amazon business management.

02/05/2026 Logistics Industry Insights
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Southeast Asia Becomes Key Market for Small Package Logistics

Southeast Asia Becomes Key Market for Small Package Logistics

The international small package logistics in Southeast Asia is rapidly emerging, driven by policy benefits and infrastructure improvements. With differentiated tariff policies and advanced logistics technologies, the region is gradually becoming a new opportunity in global logistics. Businesses need to be flexible in responding to changing policies to optimize their logistics strategies.

06/24/2025 Logistics Industry Insights
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New Opportunities In Channel Economy How Multiple Freight Trains Are Connecting International Trade Networks

New Opportunities In Channel Economy How Multiple Freight Trains Are Connecting International Trade Networks

With policy support, the China-Europe Railway Express and the New Western Land-Sea Corridor have successfully promoted the development of corridor economies. By innovating customs clearance models and enhancing import trade capabilities, these initiatives have fostered international trade cooperation, which will further drive regional economic integration and growth in the future.

07/25/2025 Logistics
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Amazon Sellers Gain Sales Using Free Traffic Tool

Amazon Sellers Gain Sales Using Free Traffic Tool

This article introduces the definition, advantages, display locations, application requirements, and application steps of Amazon's free traffic generation tool, Newer Model (new version association). By associating older products with new products, sellers can effectively increase new product exposure, reduce advertising costs, and improve sales. The article details how to apply for Newer Model and provides application notes to help sellers fully utilize this free traffic generation tool. It emphasizes the benefits of cross-selling and upselling using this feature on Amazon product detail pages to drive organic traffic and conversions for newly launched items.

02/04/2026 Logistics Encyclopedia
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Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
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Amazon Expands FBA Capacity for Peak Season Sellers

Amazon Expands FBA Capacity for Peak Season Sellers

Amazon is expanding its FBA capacity to prepare for the peak season and alleviate replenishment challenges for sellers. The addition of new fulfillment centers aims to improve warehousing efficiency. Sellers are advised to optimize their inventory management to seize sales opportunities. Choosing a reliable international logistics service provider is crucial for success during this period.

02/11/2026 Logistics
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Crossborder Ecommerce Leading a New Model of Foreign Trade and New Opportunities in the International Market

Crossborder Ecommerce Leading a New Model of Foreign Trade and New Opportunities in the International Market

Cross-border e-commerce is playing an increasingly important role in China's foreign trade, enhancing operational efficiency and aiding the transformation and development of small and medium-sized enterprises. With changing policy support and market demand, cross-border e-commerce is set to become a new driving force for promoting high-quality foreign trade development.

07/24/2025 Logistics
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Four Departments Jointly Issue Notice to Accelerate Implementation of Old Freight Truck Scrapping and Replacement Policy

Four Departments Jointly Issue Notice to Accelerate Implementation of Old Freight Truck Scrapping and Replacement Policy

The Ministry of Transport, Ministry of Public Security, Ministry of Finance, and Ministry of Commerce jointly issued a notice to support the scrapping and updating of old operating trucks. The new policy divides the funding burden by regions: East, Central, and West, aiming to promote green development and high-quality transformation in the transportation sector.

08/29/2024 Logistics
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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