This article delves into four key URL structures Amazon sellers should master: Canonical URL, Add-to-Cart URL, Frequently Bought Together URL, and Two-Step Brand URL. By optimizing these URLs, sellers can effectively improve product rankings in search engines and within the Amazon platform, attract more traffic, and increase conversion rates. This ultimately leads to increased sales and enhanced brand influence.
This article delves into five common detail-oriented issues in Amazon operations, including image optimization, category selection, keyword strategy, Seller Central settings, and continuous optimization. By providing practical solutions, it helps sellers overcome operational bottlenecks, improve product ranking and conversion rates, and ultimately achieve sales growth. The focus is on actionable advice to enhance listing performance and boost visibility within the Amazon marketplace.
Amazon store performance is vital for business operations, and should not be underestimated. Don't assume the 180-day rule automatically clears issues. Closely monitor performance metrics, proactively address complaints, ensure product quality, and promptly handle policy violations. Seek professional appeal services when necessary to prevent problems and ensure account health. Maintaining a healthy account is crucial for long-term success on Amazon.
Amazon is cracking down on fake reviews again, suing Extreme Rebate, potentially triggering a new wave of account suspensions. This article analyzes the dangers of fake reviews and, based on financial reports from publicly listed cross-border e-commerce companies, points out the continued negative impact. It also offers Amazon sellers a new way to break the deadlock: embracing TikTok traffic and achieving performance growth through compliant operations and content marketing.
This article provides an in-depth analysis of Amazon UPC codes, covering their definition, acquisition methods, and common issues. It offers practical guidance to help sellers successfully list products, avoid listing problems, and improve operational efficiency. Key topics include understanding UPC requirements, finding reliable UPC suppliers, troubleshooting common UPC errors, and best practices for using UPCs to optimize product listings and improve product visibility on Amazon. The aim is to empower sellers with the knowledge needed to navigate the UPC process effectively and enhance their overall sales performance.
Amazon arbitrage is a low-barrier-to-entry profit model that involves purchasing products at a lower price and selling them at a higher price on Amazon to earn the difference. The process includes setting up the environment, product selection, and purchasing and warehousing. Product selection is crucial, requiring attention to market demand, price differences, and competition. This model is easy to learn, highly flexible, and suitable for novice sellers to quickly get started and achieve profit growth. It allows sellers to capitalize on price discrepancies across different markets.
Amazon Belgium has officially launched, bringing new opportunities in the European market to Chinese sellers. Belgium, with its geographical advantages, economic strength, and high online shopping penetration rate, is a promising e-commerce market. This article provides an in-depth analysis of the advantages of the Belgian e-commerce market and offers strategic advice for sellers on product selection, operations, marketing, and logistics. It aims to help sellers seize the initiative and tap into the European market's potential.
This article delves into Amazon Listing Refresh techniques, explaining its principles, applicable scenarios, operation methods, and precautions. Listing Refresh aims to revitalize older listings, regaining the 'new product' traffic boost to address issues like slow sales and negative reviews. The article details the steps involved in a technical refresh and reminds sellers to operate cautiously to avoid violations. The goal is to improve visibility and sales performance by essentially resetting the listing's perceived age within Amazon's algorithm.
New Amazon storage policies may introduce storage capacity bidding and monthly IPI score assessments, demanding higher cost control and operational efficiency from sellers. Sellers need to refine operations, diversify strategies, flexibly adjust replenishment plans, and stay informed about official updates to navigate the policy changes. Clearing inventory and optimizing product structure are crucial tasks during the current off-season. This requires a more sophisticated approach to inventory management and a proactive response to Amazon's evolving requirements.
Amazon updates its FBA dangerous goods transportation policy, restricting shipments to US islands, and modifies the FBM order cancellation process, granting buyers more autonomy. Meanwhile, major European and American express companies deny rumors of suspending services in China. Sellers should reassess product selection, optimize inventory management, and enhance logistics communication to proactively address these new challenges. This includes understanding the implications of the FBA restrictions and adapting to the increased buyer control over order cancellations in the FBM model.
